Hello friends

Which brand strict to your mind

when you think of women

Sportswear?

Any exclusive showroom only

for women sportswear?

Do not worry we have the best solution

for your problem

LogoRunning women : She might going for gym, Jogging, yoga, taekwondo, tennis, Badminton, Cricket, Shooting, Archery, Swimming, Kushti there is not a single game where women is not there.

Sturdy

Reason behind this name Sturdy means strong . Which here indicates not only men are strong women's always shows her power not even in home but in playground due to this they need comfort sportswear that can enhance their performance with their highly comfort way.

Overview In our Exclusive showroom you find Incredible collection of women fashionable sportswear. Discover sportswear that’s designed for comfort and performance while Playing , Running , swimming , Yoga , Football , Table Tennis , Basketball etc.Our major concern is to provide our customer best item of all we provide you all sizes with lovely colours that only provide smile to our women’ face with highly satisfying price.

STP Analysis

Segmentation1. Demographics • Gender : Kids girls, Women's• Age Group : Upto 5 yrs. and beyond • Income : Middle income level- High income level• Occupation: Sportspersons

2. Geographical Location• Market : National and Global• Urban and Rural

Targeting

Positioning

Sturdy – Yes she can …Respect her Expertise

Marketing strategies

1. Online stores 2. Social media3. Press releases4. Video advertisement5. Blogging6. Print Advertisement7. 48 Hour rural service8. Campaigns

Marketing MixPRODUCT• Our product is all

women's sportswear.• The design of the

product is highly fashionable and comfort .

• USP : Of the product is STURDY Women's sportswear .

• Tagline : Yes she can Respect her expertise

• Customizing of the product is also available.

PRICE• The womens sportswear

product range start from Rs. 300 ( socks ).• A margin of 10 % will be

kept for the wholesalers.• An a margin of 25% will

be kept at retailers .

PLACE

• Our product STURDY will be launched in the national market.

• It will be available in every major city of India.

• We have only Exclusive stores which provides service to the rural areas as well.

Promotion • Print Advertisement in sports

magazines.• Flyer in newspaper • Banners• Radio • Television• Promotional events

Promotional Strategy

• Our promotion would include campaigns and collaboration with high schools of their sports dress• Major gyms in metro politicians

cities providing gift voucher as per their terms.• Sports academy discounts

CHANNELS OF DISTRIBUTION

Exclusive Distribution : Is the strategy in which Producer gives only a limited number of dealer the exclusive right to distribute its product in their territories.

PACKAGING

• Our packaging would be attractive as per the majority of likes as per our survey we package all stuff in pink colour poly.• We will be providing health tips

with the overleaf of poly.

Thank you