Stunning SeminarsStunning Seminars

To get started…To get started…

What’s a seminar?What’s a seminar?

Why use seminars?Why use seminars?

5 Tensions of the Rhetorical Triangle5 Tensions of the Rhetorical Triangle

Your Goal is to Eliminate…Your Goal is to Eliminate…

How are buying decisions made?How are buying decisions made?

5 Stages of Winning Seminars5 Stages of Winning Seminars

Reducing the Tensions…Reducing the Tensions…

Definition:Classic “fight or flight response”

Primitive, automatic, inborn response that prepares the body to

fight or flee from perceived attack, harm or threat to our

survival.

Amygdala Hi-JackAmygdala Hi-Jack

Prefrontal LobesExecutive centre: integrates information from all parts of the brain; makes decisions to act.

Brain StemThe most primitive part of the brain. Is associated predominantly with automatic reflexes, as well as memory and learning.

ThalamusProcesses sensory messages (e.g., eyes and ears) then routes them mainly to the neocortex.

AmygdalaTriggers emotional responses. Typically gets signals from the neocortex, but a quicker and fuzzier signal comes directly from the thalamus. Can hijack the brain when it perceives an emergency.

Neocortex Complex thought

Amygdala Hi-JackAmygdala Hi-Jack

Amygdala Hi-JackAmygdala Hi-Jack

Amygdala Hi-JackAmygdala Hi-Jack

1. Stop

2. Oxygenate

3. Seek Information

4. Strengthen Heart

Reducing the Tensions…Reducing the Tensions…

Reducing the Tensions…Reducing the Tensions…

Reducing the Tensions…Reducing the Tensions…

Reducing the Tensions…Reducing the Tensions…

New Client Goal?

Revenue Goal?

CCS Goal?

Before the seminar…Before the seminar…

What’s at stake…What’s at stake…

Before the seminar…Before the seminar…

Before the seminar…Before the seminar…

How to work the room…How to work the room…

How to work the room…How to work the room…

3 Sec 30 Sec 3 Min 30 Min

Trust

Need

Help

Hurry

!

CCSCCS

(Repeat a

ll

(Repeat a

ll

4)4)

3 Hrs. 3 Yrs.

Client

Client

!!

3 Minutes MAX per guest…3 Minutes MAX per guest…

Before the Seminar…Before the Seminar…

Reducing the Tensions…Reducing the Tensions…

Reducing the Tensions…Reducing the Tensions…

Reducing the Tensions…Reducing the Tensions…

L

About Eric Dombach…About Eric Dombach…

• Point #1

• Point #2

• Point #3

• Remember to use #’s, %’s, and $ amounts!

• Also, include something about your personal and/or family life.

Reducing the Tensions…Reducing the Tensions…

Begin coaching them in the seminar!Begin coaching them in the seminar!

Coaches Join Tables to Discuss 5 Steps to FreedomCoaches Join Tables to Discuss 5 Steps to Freedom

Chaos Spend, Promote, Challenge

NormalizationCash Flow, Monitor, Adjust

AffluenceEconomize, Invest, Repay

FreedomReproduce, Acquire, Harvest

IrrelevanceResearch, Model, Create

Stories, stories, stories…Stories, stories, stories…

We’ll help you develop an aggressive marketing plan…We’ll help you develop an aggressive marketing plan…

Kitchen Manufacturer

Changed existing advert:

Stronger Headline, Offer,

Call to Action, etc.

This resulted in 65,000

of enquires for just an

investment of 600.

Tie down with the Profit Equation…Tie down with the Profit Equation…

Use the right language…Use the right language…

I’ll try that on my own, thanks!I’ll try that on my own, thanks!

Let me see your resume.Let me see your resume.

How do we get started?How do we get started?

Use the right language…Use the right language…

Now, if you simply don’t have the time tonight or you have a business partner who needs to help you choose the program

that works the best, what I can do is give you the opportunity to schedule yourself into my calendar for a complimentary

coaching session…

To close…To close…

The CloseThe Close

To close…To close…

The key to closing in the room…The key to closing in the room…

1. Choose a Rush Captain…

2. Diagram the tables and prospects…

3. Assign coaches to prospects…

4. Work together in seminar…

5. Coaches close or book CCS’s!

Rush system…Rush system…

Who will beat my record first?Who will beat my record first?

After the seminar…After the seminar…

1. Room looked good2. Strong “3 minutes”3. Energetic manner4. Good Rush System5. Full room6. Great temperature

1. “We” language2.More tie downs3.Music in breaks4.Slow down pace5.More stories6.Require group

participation

After the seminar…After the seminar…

Improving your CR’s…Improving your CR’s…

So, what are your…So, what are your…

ObjectivesObjectives