Post on 27-Dec-2019
Strawberry & Raspberry varieties
on the German market
Hamar 15.03.2016
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
German Fruit market
• There are mainly two different marketing stategies
– Direct selling
• Farm shops
• local market stands
• Mobile stands at the street during the season
• Pick your own
– wholesale marketing focuses on:
• Supermarkets
• Wholesale markets
• Cooperatives
• Fruit agency
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
German Fruit market
• There are mainly two different marketing stategies
– Direct selling focuses on:
• taste
• Performance in the punnet
• Picking costs
– wholesale marketing focuses on:
• Fruit size
• Performence in the punnet
• Picking costs
• Shelf Life
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
German strawberry market
• different cultivars for a long strawberry season • Tunnels
– open soil
– substrate culture
– table tops
• covering with fleece and/or plastic
• main season
• covering with deep straw
• 60 day culture
• everbeares
– open field
– substrate
– table tops
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
German raspberry market
• different cultivars for a long raspberry season
• Tunnels
– Long Canes
• Primocane double picking first pick
• Floricane season
• Primocane season
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
German strawberry market
• Early varieties
• Flair
• Rumba
• Clery
• Malling Centenary
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
100 %
direct Selling
Marketing 100%
wholesale
market
Flair
Alba
Clery
M.Centenary
Rumba
Garda
Lambada
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Flair - Most early variety
- Very good taste
- Good yield, needs very intensive treetment with water and fertilieser
- suitable for direct marketing and also supermarkets
Flair (slides: L.Linnemannstöns)
Clery
Clery - standard variety for Tunnels special in the south of Germany
- medium-high yield, good shelf life, good taste,
- medium fruit size(2.year), higher picking costs,
- suceptible for Botrytis cinerea
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Malling Centenary
Malling
Centenary
- new variety with extraordinary fruit qualities. (96% clas 1)
- very good shelf life
- low picking costs
- susceptible for rain damage
(slides: L.Linnemannstöns)
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Rumba
Rumba - early variety, 1-3 days after Clery,
- high Yield, high percentage class 1
- medium - good taste, nice fruit in the punnet
- more suitable for the wholesale market
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
German strawberry market
• midseason varieties
• Sonata
• Asia
• Elegance
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
100 %
direct Selling
Marketing 100%
wholesale
market
Sonata
Asia
Korona
Elegance
Aprica
Elegance - high yield, good fruit size, high percentage class 1
- easy to pick
- poor taste
- Wholesale market only!
Elegance
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Asia - high yield, good fruit size, first fruits very big
- easy to pick, very good for pick your own!
- nice taste
- easy to grow
- for direct sellings and pick your own
Asia
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Sonata - high yield, good fruit size,
- good taste
- susceptable for ph.cactorum & botrytis
- variety for direct sellings & supermarkets
Sonata
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
German strawberry market
• Late varieties
• Sonata
• Asia
• Elegance
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
100 %
direct Selling
Marketing 100%
wholesale
market
Salsa
Faith
Florence
Malwina
Salsa
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Salsa - very high yield
- medium – good taste
- very robust variety
- for direct sellings and pick your own
Faith
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Faith - late variety (Florence)
- attractive fruit, high percetage class 1
- good taste
- for all markets
Malwina
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Malwina - very late variety
- very good taste
- medium shelf life
- for direct sellings (extends the season for 2 weeks)
German strawberry market
• everbearers
• Sonata
• Asia
• Elegance
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
100 %
direct Selling
Marketing 100%
wholesale
market
Favori Charlotte Verity Everest
Florina Florin Evi 2
Florentina, Portolas
Diamante
Evi II
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Evi II - high yielding variety
- poor taste
- Suceptable for rain damage
- suitable for wholesale market
Florina
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Florina - high yielding early variety
- good shelf life
- medium taste
- suitable for wholesale market & direct sellings
Florentina
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Florentina - good aroma and yield combination
- good shelf live
- suitable for all markets
German raspberry market
• different cultivars for a long raspberry season
• Tunnels
– Long Canes
• Primocane double picking first pick
• Floricane season
• Primocane season
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Long Canes
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
(slides: L.Linnemannstöns)
Varieties: Glen Ample, Tulameen
Glen Ample (Floricane)
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Tulameen (Floricane)
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Mapema (primocane)
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Mapema
(No.: 8)
- early fruiting, easy growing variety
- high yield, good fruit quality
- very good tast
- suitable for all markets
Find more information on:
www.kraege.de
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Kraege Beerenpflanzen GmbH & Co.KGKraege International GmbH & Co.KG
- Kraege was founded 1958
- 140 ha farmed land
- 116 ha propagation Strawberry Plants (Frigo / Fresh)
- 16 ha Waitingbed plants
- 6 ha propergation (raspberry plants)
- 2 ha Long Cane production
- 33 permanent employes
- 350 season workers
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Kraege Motherplant Production
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Strawberry Varieties
Early Season
•Flair
•Garda
•Daroyal
•Alba
•Clery
•Honeoye
•Dream
•Rumba
•Malling Centenary
•Lambada
•Deluxe
•Darselect
Midseason
•Korona
•Elsanta
•Elegance
•Sonata
•Asia
•Polka
Late Season
•Symphony
•Salsa
•Florence
•Yamaska
•Malwina
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
• Frigoplants
• Freshplants
• Waitingbed plants
Plant Types
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Freshplants
• Bare rooted fresh plants• lifted all by hand
• Potted fresh plants
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Frigoplants
• Different gradings availible
– (A-) plants 8-10mm
– (A) plants 10-14mm
– (A+)plants 15mm +
Strawberry & raspberry varieties on the German market, Hamar 15.03.2016
Waiting Bed Plants
• Different gradings availible
– light 15-18mm
– medium 18-22mm
– Heavy 22mm +
Rasberryplants
• Plant types
– bare rooted cane
– Potted fresh plants
Long cane raspberry plants
Varieties: Glen Ample, Tulameen
I wish you a successful season 2016Thank you for your Attention!