Post on 08-Jul-2015
Strategies to building a winning Business
By Abel Mukwevho
5 Things you need to start a Business
1. Idea
2. Vision
3. Create it
4. Brand it
5. Sell it
The FRAMEWORK – Your Business environment
The Micro Environment
•Vision, mission and objectives
•Leadership
•Human Resource
•Resources
•Operation
The Micro Environment
Product/Service
What am I going to do, to take this product/service to the customer?
The Micro Environment What’s your operation system?
This is what you sell•Resources •Capital
Working your resources
The Market Environment
•Target Market
•Branding
•Competition
•Sales
•Pricing
•Public Relation
The Market Environment
The Market Environment
Four Steps to correct pricing
1. Mark-up pricing
2. Vendor Pricing
3. Competitive pricing
4. Psychological Pricing
•Cost + your fee
•Manufacturers recommended price
•Compare your prices to your competition – not too low not to high
•Understand the barriers in your clients mind
PerformancePerformance
Sal
es
Sal
es
Resources0
Product
ivity
Product
ivity
Top Achievement
Break even: when cost = profit
The Market Environment
Measure your productivity
0
The Market Environment
Measure your productivity
The Macro Environment
•Economics
•Technology
•Politics
•International environment
•Physical environment
The Macro Environment
Your economic system
Consumption
Labour
Production
Products
Your home
Your Operations
Your Business
Your needs and
wants
Thank YOU!!!