IT - PCS/ LAPTOPSIT - PCS/ LAPTOPS

IT - PCS/ IT - PCS/ LAPTOPSLAPTOPSPRESENTED BY,0092 GaneshK0087 SachinP0138 MehnazK0139 ShabanaK

       

Dude, you're getting a Dell!

Listen.  Learn.  Deliver.  That's what we're about.

GOLDEN RULE AT DELL

Disdain inventory Always listen to the Customer

Design Never sell indirect

INTRODUCTION

A Fortune 500 Corporation World 2nd largest Computer manufacture An American based Corporation Deals mainly Computer Hardware Deal directly with end user End user can customize a/c their need

HISTORY OF DELL

Founded by Mr. Michael Dell a 18 year boy Estd in 1984 at Texas in his Dorm Registered as PC’s Limited With a very little fund only Launched its 1st PC (named Turbo PC) in 1985 Its contains Intel 8088 MPU In 1996 ,it became a 1 million dollar company

KEYPERSON AT DELLMichael Dell :--

Founder of DELL computer Youngest CEO in World Left college to focus on his Business

in 1985 Now CEO and Chairman of DELL

Pursuing his degree in medicine Have a hobby of building Computers

Dell head quarters Round Rock, Texas

MAJOR ACHIEVEMENTS Introduced fastest computer in 1986 Its has lowest price among all other Went to SPRING COMDEX’s 86 Expanding his business globally Open office in London in June 1987 Introduced Li-ON battery in 1993 AMD mpu firstly used by DELL www.dell .com is launched in June 1994

Rank Revenues Profit Year

($ millions) ($ millions) 33 61,101.02,478.0 200934 61,133.02,947.0 200834 57,095.02,614.0 200725 55,908.03,572.0 2006

Dell at Fortune 500

BREAKTROUGH As soon as www.dell.com is launched Customization become very easy Than telephonic customization Product list is available with Price Direct purchase with credit card Brochure sent directly to email Technical support Even complain is accepted there

MAJOR SETBACKS First setback experienced in year 1984 When huge stock of 256k memory chip

become useless Due to capacity of memory increased (from

256k to 1 MB) in almost Overnight OLYMPIC series got huge failure Potentially affected batteries were sold with

Laptops in 2006

CRITICISM For different main board and PSU in 1990 For better Business bureau in 2005 For Quality of customer service in 2006

Replace all the defected batteries Improve its customer service by investing 150

million dollars

OVERCOME :--

Dell Products

Dell

• Laptops and Minis • Desktop Computers• Printers and Ink • Televisions• Software(Anti-Virus and security, Business and Office, Operating Systems, etc,)• Allienware• Gaming PC and Console • Digital Cameras & CamCorder• Desktop Accessories(Keyboard, speakers,headphones, headset, adapters e.t.c)• GPS (vehicle, phone, outdoor)• Handhelds & Phones• Memory(Dell memory, memory sticks, memory upgrades)• Laptop accessories(cases, mice, keyboards, adapters, batteries, etc;)• Mp3 players• Networking (adapters,routers,wireless/wifi, etc)

Dell Services

CURRENT MARKET POLICY

Lowering of prices Offers free products Offers free shipping Purchases via internet/telephone Customization via internet/telephone All types of advertisement

Advertisement & Promotion

By print media Giving various discount on large

purchase Through Electronic media Image advertisement By making

“Ben Curtis” its brand ambassador

“ DUDE YOU ARE GETTING A DELL “ a slogan used for advertisement

Market share 2nd Largest Share of PC business With 19.2% market share Just after HP with market share 23.9% Still very limited success in INDIA Have global collaboration with Xerox for printing

solution In INDIA have collaboration with WIPRO 8.1% share in Server market

Its competitor strategies

Its competitor strategies

Other also started direct delievery.eg: HP Providing essential software Introducing tough pad Image advertisement from Local legends Buying competitor unit to down competition Grey marketing of various computer products

FUTURE PREDICTION Image advertising by Local Legends Focus more TV advertisement Free Home delivery Emphasis on Peripheral Goods Open more DISPLAY OUTLET Like recently tie up with “GOME Group” the

largest electronic retailer in China

Learning on the Fly Learns quickly when facing new problems; A relentless and versatile learner; Open to change; Analyzes both successes and failure for clues to

improvement; Experiments and will try anything to finds solutions; Enjoys the challenge of unfamiliar tasks; Quickly grasps the essence an the underlying structure

of anything.

Purely for you`

Strategy with colorful life

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Thank you