Stihl Ag and Co.By: Michael Quigg

Background “The Father”

1926- STIHL is founded.1930- STIHL debuts its portable

saw at Leipzig trade fair.1950- First single operator

chainsaw.1954- First lightweight logging

saw. (BLK)1969- 1,000,000th chainsaw

produced.1973- Andreas Stihl passes

Background “The Next Generation”

Hans Peter Stihl takes over.New vision for chainsaws.New application for 2-stroke

engine.Expansion of Stihl.Success in Subsidiaries.2001- STIHL 75th anniversary.2002- Stihl family steps down.

Stihl Ltd.

Born in 1981

8% to #1.

1000 dealers.

4 warehouses

Stihl.ca

London Warehouse Expansion

Addition

London Mezzanine Changes - VLM

London Mezzanine Changes – New Picking Carts

New picking carts hold 10 bins.(2 spare bins in case of overflow)

Smaller parts bins required for elevator

London Warehouse – Elevator

Relocation of Scanning Stations

Bag Machine

Taping and Sorting

End of the Line

MS 170

Target Market

Homeowner/ Small landscaping firm.

Best quality and performance for the price.

CanadianAble to spend 250+ for moderate

use.Outdoorsy/ Maintained property.Concerned with prestige.Customers for life.

Competition

Husqvarna

Echo

Big Box (Lowe’s, Home Depot)

Features (Chain)

Self Lubricating.

Universal STIHL oil.

Made by STIHL.

Kickback reduction.

Full customization.

Inertia Controlled Chain Brake

REDUCES INJURY!

Anti-vibration systems

Reduces vibration.

Reduces injury.

Elasto-start Ignition

Allows for easy start-up.

Reduces effort.

Reduces feedback.

Master Control Lever.

Electronic Ignition Module.

Throttle Trigger Interlock

Reduces Injury

Involuntary start.

Lightweight construction

Polymer construct.

Ease of use

Light, but durable.

Benefits to the Consumer

Best saw for the price.

Useful in multiple applications.

Quick and effortless cuts.

Time saving ignition.

Portability.

Benefits to the Dealer (Why Stihl?)

Globally recognized brand and market leader.

Quality support, parts, and equipment.

Marketing support.Guaranteed satisfaction (German

engineering, Swiss Precision)Your success is our success.Next day delivery.Municipal deals.

How We Help You Sell

Vision statementNext day servicePull strategy3 Major Sales ProgramsNational Advertising50/50 Co-op AdvertisingBOSS ProgramTrade Shows

Concept Store

Free signage

Counters and POP

Silent salesmen

Merchandising Specialist

Website (www.stihl.ca)

Advertising and Promotion

Product Placement

Sponsorship

Stihl Timbersports

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