Conquering CommerceStefan Jørgensen

Founder & CEO at itembase, Inc.

AMAZON ETC. HAS SHOWN THE WAYAnnual growth, equal starting point

Average eCommerce merchant (<1,000 monthly transactions)

eCommerce giants (>10m monthly transactions)

Utilizing big data has becomethe key competitive advantage*

NETWORK OF 100,000s SHOPS WORLDWIDE

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3 years ago

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6 month old

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30 seconds

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Viking Movie

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Drama

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Legal Drama

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Action Movie explotion

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Beer

Here we go

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1. Understand

your products

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Less products means more revenue

eCommerce works

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To Cool for School

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Legal Drama

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2. Understand

your customers

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Ebay buyerPrice sensitive

Demanding

Loves the personal touch

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The professionalSilent

Uncomplicated

Reacts based on external factors

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The fashionistaNot price sensitive

Language

Geo-location

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Less new customers means more revenue

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1. Understand your Products2. Understand your Customers3. ...4. ...5. ...

Digital Products

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Meeeeet

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800k users

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Snow

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Beach

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12m users

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3. Structure your data

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Replicating the POS?

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Invite a friendInformation, text and language details

Remove obstacles

Combine information

€10 per month vs. €40 per month

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Newsletters and Order Confirmations

It’s about the customer

It’s about the products

60% Openrate6,5% CTR

40% sales from order confirmation

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Customer Service

Know the customer history

Automated customer service – 80% less work

Use photo’s30% Less complaints

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1. Understand your Products2. Understand your Customers3. Structure your Data4. ...5. ...

Commerce Network

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Chaos paperwork

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Rheingau

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4. Give

customerscontrol

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Subscription cancellationOnline instant subscription cancellation

Full customer control

30% lower unsubscribe

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Shipping TrackingStatus tracking

Address control

Timing options

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Price Guarantee

People want to buy

Take away reasons to say no

Result tracking

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1. Understand your Products2. Understand your Customers3. Structure your Data4. Give your Customers Control5. ...

Going Global

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$10m

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Slice $10m

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5. Tell your

Story

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Include ”About me” page meansMore revenue

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1. Understand your Products2. Understand your Customers3. Structure your Data4. Give your Customers Control5. Tell your Story

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Big10 VC’s

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Plane - Back to Europe

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Back2work

Ramo+Per mit Vikingerhelm

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35 sales people

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100.000 shops

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Team

Investors

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UPS – 3 weeks

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itembase, Inc.

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Big10 VC’s

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40 Slides

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The online inventory for everyone and everything

Conquering the world of eCommerce‘Viking Style’

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How will you get1 million shops?

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Europeans person falling of chair.

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Why else would you do it?

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1 API to enable Commerce

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If you want create your own furniture brand

100mn Products

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If you want to sell Bikinis100mn Customers

A+ Data Standards

1000s Data Solutions

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End Resource Problem

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GDP

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...dreams

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Tell your Story!

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Make it reality

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Just like Denmark

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Slovenia is a great kickstarter

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Denmark on worldmap – damn insignificant

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Be aggressive

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Be quick

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Go where no one has gone before

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Conquering the world of Commerce

Twitter @stefbj Email: sj@itembase.biz