Steering the Affiliate Ship During a Sea ChangeBrian MarcusDirector, Global eBay Partner Network

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INDUSTRY SEA CHANGE: Navigating Shifting Tides

Navigating the Industry Sea Change

TOPICS OF DISCUSSION:

• Affiliate Marketing Today – the tides are turning

• Welcoming Opportunity – weathering change

• Finding Your True North – and navigating toward success

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INDUSTRY SEA CHANGE: Affiliate Marketing Today

• Advertisers are becoming more customer-focused

• Affiliates are working with advertisers differently

• Rapid advancements in technology

Navigating the Industry Sea Change

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INDUSTRY SEA CHANGE: Capitalizing on market growth

Navigating the Industry Sea Change

Forrester estimates a

$4.5B

growth by 2016

Advertisers are starting to

CAPITALIZE on emerging trends

So should

YOU

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OUR ECOSYSTEM TODAY

Navigating the Industry Sea Change 5

Buyers

CUSTOMERS

Sellers

Publishers

eBay

Helping customers achieve their goals

Getting a deep understanding of customers

ePN helping publishers achieve their goals

Inspire

Sell

Inform

Purchase

Personalization

Global Options

Mobile Capabilities

Ease of Use

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FINDING TRUE NORTH: It starts with the customer

Navigating the Industry Sea Change

7Navigating the Industry Sea Change

Advertisers are capitalizing on:

Reporting and data

Tracking & payment platforms

Cross-border opportunities

INDUSTRY SEA CHANGE: Journey beyond borders

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Allowing for better customer segmentation and determination of traffic value

INDUSTRY SEA CHANGE: Focus on expansion

Advertisers have begun to:

ToolsIMPLEMENT

DataGATHER

BehaviorPREDICT

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EXPLORING OPEN WATERS: Tools at your fingertips

Navigating the Industry Sea Change

Platforms Make Informed Decisions

Big Data

ReportsPredict

Customer Behavior

Frequency

Landing Pages Categories

Act on Information

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EXPLORING OPEN WATERS: Harness the power of technology

More Buying OpportunitiesMobile

• APPS, MOBILE WEB• TRACKING

Navigating the Industry Sea Change

Social

• LEVERAGE CURRENT SOCIAL NETWORKS

• IMPLEMENT EMERGING SOCIAL CAPABILITIES

Multi-channel

• ONLINE/OFFLINE TRACKING

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EXPLORING OPEN WATERS: Capitalizing on emerging trends

Coupon programs Loyalty Programs Pilot programs

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VALUE

• APIs• Forward thinking products• Respected brand

CHOOSING YOUR CREW: What’s important to you?

• Transparency in industry changes• Focus on publisher collaboration & communication• Survey results

• Quality of advertisers/more reward• Tools and guidance to drive results• Secure place to do business

COMMUNICATION

OPENNESS

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ADJUSTING YOUR SAILS: Toward navigational advancements

Setting

TARGETS &GOALS

Payment

MODELS &INCREMENTALITY

Exploring

UNCHARTEDTERRITORIES

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CREATING A BETTER

CUSTOMER EXPERIENCE

TEAMWORK THROUGH

TRANSPARENCY

MUTUALLY BENEFICIAL

RELATIONSHIP

LEVERAGING TOOLS AND

OPPORTUNITIES

EMPOWERMENT TO SUCCEED

NAVIGATING THE SHIP TOGETHER