Static Nature of Ticketing In Sports For Nearly a Century

Post on 11-May-2015

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The insane pace of innovation we have seen in the last century has not really affected the ticketing in sports. Ninety years ago, sports fans entered the stadium with a paper ticket and this experience has continued till date. Ticketing needs disruption. Fans are more mobile than ever, more social than ever and more fickle than ever.

Transcript of Static Nature of Ticketing In Sports For Nearly a Century

1 Sta$c  Nature  of  Sports  Ticke$ng  

2

1925  

3

World  Popula$on  2  Billion  “ ”

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NY  Giants  founded  w/  $500  “ ”

5 This  was  your  car  

“ ”

6 This  was  your  train  

“ ”

7 This  was  your  aircraE  

“ ”

8 This  was  your  radio  

“ ”

9 This  was  your  TV  

“ ”

10 This  was  your  phone  

“ ”

11 These  were  your  fans  

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12 This  was  your  sports  $cket  

“ ”

13

2013  

14

World  Popula$on  ~7  Billion  “ ”

15

NY  Giants  worth  over  $1.2  billion  “ ”

16 This  is  your  car  

“ ”

17 This  is  your  train  

“ ”

18 This  is  your  aircraE  

“ ”

19 This  is  your  radio,  TV,  phone  

“ ”

20

Tickets  sold  annually  in  college  sports  

120M+    “ ”

21 These  are  your  fans  

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22 They  are  more  mobile  than  ever  

“ ”

23 They  are  more  social  than  ever  

“ ”

24 But  sports  $cket  is  s$ll  the  same  

“ ”

25

Ticke$ng  Needs  Reimagining!!!  Fan  Engagement  is  a  Strategic  Priority!!!