MANCHESTER STARTUP GROWTH 2THE 5 PREREQUISITES OF GROWTH

74% OF HIGH GROWTH STARTUPS FAIL DUE TO PREMATURE SCALING

No startup that scaled prematurely passed the 100,000 user mark

95% OF STARTUPS THAT SCALED PREMATURELY NEVER BREAK $100K

REVENUE PER MONTH

Founder’s Core Vision

Putting this into action

What important truth do very few people agree with you on?

What will the world look like in three to five years if your startup is incredibly successful?

Scalable Ideas

Economies of scale

Niche to win

Total Addressable Market (TAM)

Served available market

Target market

Putting this into actionHow many people or companies could use the product or service you created?

Which specific segment would benefit the most from having my vision imparted on them right now? (cheers Cassius)

Is there a good analogy you can use to frame the opportunity?

How will I deliver my solution at scale? What efficiencies am I dependant on to achieve this?

Solves a Real Problem

“In a sense there’s just one mistake that kills startups: not making something users want. If you make something users want, you’ll probably be fine, whatever else you do or don’t do. If you don’t make something users want, you’re dead, whatever else you do or don’t do.”

Feature & benefit

“A startup’s solution has to deliver to a customer an improvement that is relative to the way the customer is currently solving the

problem to a factor of 3”

Putting this into actionHow many customers and potential customers have you talked to about your idea?

How satisfied are your current customers?

What can you learn from analyzing customers you lost?

An Excellent First Interaction“You don’t get a second chance to make a first impression” - Will Rodgers

Putting this into actionHow many customers have you watched interact with your product?

Where does your customer encounter friction?

What experiments can you run to test improvements?

Does it make sense to create a guided tour of your solution?

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