Post on 02-Jul-2015
description
ELEVATOR PITCH
ELEVATOR PITCH IS
0:30 - 3:00 min
GET ON THE RADARGRANT ACCESS TO TALK
BAD PITCH: https://www.youtube.com/watch?v=eP9pgUBJRPY
TOUGH BUT GOOD PITCH: https://www.youtube.com/watch?v=s8d5wxGEGc8
SUCCESSFUL PITCH: https://www.youtube.com/watch?v=v3jiZXpVBoM
WHAT IS YOUR 1 SENTENCE PITCH?
WHAT IS YOUR 1 SENTENCE PITCH?
“WE MAKE GREAT VIDEOSTHAT EXPLAIN AN IDEA OR PRODUCT IN CLEAR AND INSPIRING WAY, ENGAGING MORE CUSTOMERS ONLINE.”
MINE IS:
WHY?
WHAT?
WHO?
WHY?
WHAT?
WHO?
BEFORE YOU GET TO WORK
INVESTORS CARE ABOUT
1. TEAM
2. MARKET POTENTIAL
3. BUSINESS MODEL THAT MAKES MONEY
4. UNIQUE TECHNOLOGY (IP)
THE TRUTH IS
INVESTORS INVEST IN PEOPLE
EP STRUCTURE
EP STRUCTURE
1. Opening/Icebreaker (optional)
EP STRUCTURE
1. Opening/Icebreaker (optional)
2. What is the problem?
EP STRUCTURE
1. Opening/Icebreaker (optional)
2. What is the problem?
3. What is the solution?
EP STRUCTURE
1. Opening/Icebreaker (optional)
2. What is the problem?
3. What is the solution?
4. How is it unique?
EP STRUCTURE
1. Opening/Icebreaker (optional)
2. What is the problem?
3. What is the solution?
4. How is it unique?
5. What is the value for customer?
EP STRUCTURE
1. Opening/Icebreaker (optional)
2. What is the problem?
3. What is the solution?
4. How is it unique?
5. What is the value for customer?
6. What are your projections?
EP STRUCTURE
1. Opening/Icebreaker (optional)
2. What is the problem?
3. What is the solution?
4. How is it unique?
5. What is the value for customer?
6. What are your projections?
7. Who is your team and why can you make it?
HOW TO FAIL AN ELEVATOR PITCH
HOW TO FAIL AN ELEVATOR PITCH
1. TALK TOO LONG
HOW TO FAIL AN ELEVATOR PITCH
1. TALK TOO LONG
2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME
HOW TO FAIL AN ELEVATOR PITCH
1. TALK TOO LONG
2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME
3. TALK THE WRONG GUYS THE WRONG FACTS
HOW TO FAIL AN ELEVATOR PITCH
1. TALK TOO LONG
2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME
3. TALK THE WRONG GUYS THE WRONG FACTS
6. DO NOT CALL TO ACTION
10-20-30 RULEfor presentations
IT IS ALL ABOUT QUESTIONS YOU GET
IT IS ALL ABOUT QUESTIONS YOU GET
• How do you make money?
IT IS ALL ABOUT QUESTIONS YOU GET
• How do you make money?
• Who is your competition?
IT IS ALL ABOUT QUESTIONS YOU GET
• How do you make money?
• Who is your competition?
• When do you brake-even?
IT IS ALL ABOUT QUESTIONS YOU GET
• How do you make money?
• Who is your competition?
• When do you brake-even?
• How are you unique?
IT IS ALL ABOUT QUESTIONS YOU GET
• How do you make money?
• Who is your competition?
• When do you brake-even?
• How are you unique?
• What is your traction?
IT IS ALL ABOUT QUESTIONS YOU GET
• How do you make money?
• Who is your competition?
• When do you brake-even?
• How are you unique?
• What is your traction?
•What is your action plan?
ANSWERING QUESTIONS
ANSWERING QUESTIONS
•First, LISTEN and UNDERSTAND, then reply
ANSWERING QUESTIONS
•First, LISTEN and UNDERSTAND, then reply
•Answers as concrete and specific as possible
ANSWERING QUESTIONS
•First, LISTEN and UNDERSTAND, then reply
•Answers as concrete and specific as possible
•If you do not answer, admit it! (Take notes)
ANSWERING QUESTIONS
•First, LISTEN and UNDERSTAND, then reply
•Answers as concrete and specific as possible
•If you do not answer, admit it! (Take notes)
•Never say YES / NO, BUT ...
ANSWERING QUESTIONS
•First, LISTEN and UNDERSTAND, then reply
•Answers as concrete and specific as possible
•If you do not answer, admit it! (Take notes)
•Never say YES / NO, BUT ...
•Do not start, “Debate contests»
ANSWERING QUESTIONS
•First, LISTEN and UNDERSTAND, then reply
•Answers as concrete and specific as possible
•If you do not answer, admit it! (Take notes)
•Never say YES / NO, BUT ...
•Do not start, “Debate contests»
•Golden rule: stay calm and never lie
HOW TO SPEAK
HOW TO SPEAK
•Use short, active sentences
HOW TO SPEAK
•Use short, active sentences
•Speak with passion, louder than usual
HOW TO SPEAK
•Use short, active sentences
•Speak with passion, louder than usual
•Pause between ideas to get the attention
HOW TO SPEAK
•Use short, active sentences
•Speak with passion, louder than usual
•Pause between ideas to get the attention
•Vary the tempo and pitch
HOW TO SPEAK
•Use short, active sentences
•Speak with passion, louder than usual
•Pause between ideas to get the attention
•Vary the tempo and pitch
•Avoid filler words
BODY LANGUAGE
BODY LANGUAGE
•Make slow movements
BODY LANGUAGE
•Make slow movements
•Change your location a couple of times
BODY LANGUAGE
•Make slow movements
•Change your location a couple of times
•Do not play with objects
BODY LANGUAGE
•Make slow movements
•Change your location a couple of times
•Do not play with objects
•Do not insert your hands into the pockets
BODY LANGUAGE
•Make slow movements
•Change your location a couple of times
•Do not play with objects
•Do not insert your hands into the pockets
•Make eye contact with the crowd and scan
PRACTICE... PRACTICE... PRACTICE
MIRRORVIDEOFAMILY
FRIENDSYOUR DOG
GAME 1: BLIND PITCH
GAME 2: ELEVATOR
GAME 3: DRAGON’S DEN