Post on 14-Jul-2015
connect to us via social media
• /dojit
• /dojitgames
• /homebeargame
• @dojit
• @homebeargame
• /photos/dojit
• /dojit
• /dojitgames
David Bozward
Starting a New Games BrandOR
DOING A THOUSANDTHINGS RIGHT
about us
• started 18th Jan 2012
• started development April 2012
• three games in development
• not published yet
• based in Birmingham (BSPA)
why do you need a brand?
• the handheld games market– over 100,000 games
– over 45,000 developers
– over 170 new puzzles published on app store every day
• the customer– over 157.8 million smartphones sold in Q4
2011(Source: IDC)
– prediction of 657 million sold in 2012 (JP Morgan/FT)
in terms of revenue
our vision
• everyone will play casual games on their handheld device
• these people have 5-10 minutes every day
• global expanding marketplace
• they play before buying
dojit is different because
• newbie, girls, casual gamers
• games which can be played by
– any one
– any age
– any where
– on handheld devices
– touch screen
what do we do?
• we are a handheld games
– developer
– publisher
– brand management
• but lots of companies are also here?
What is the ultimate goal of “branding” a company?
ILLOGICAL DECISIONS
What is the ultimate goal of “branding” a company?
TO BEGIN WITH, THE BRAND NEEDS A STAND OUT NAME
the name
• we needed :– a dot com
– a dot net/other
– limited company
– five letters or less, easy spelling
– likeable, a word which means something but nothing
– international
– has some reference to games/entertainment
– extendibility
– protectability
In no order
dojit
industry brands
brands
what type of brand?
From Google
what type of brand?
the logo
• people said go icons & avatars?
• easy to read
• drops into an icon
font: Magneto
red blue
BUT A BRAND IS NOT A LOGO
the cornerstone
trust = r + Trust Reliability Delight
tag line
• its about games
• global brand
• shared ownership
• shared experience
• games you can play in your everyday life
games for our world®
“getting” our customers
Development Marketing Parents Players Customers
what’s innovative?
Concept Development Promote Launch Acquire Retain Monetize
• game promotion system
– tracks player trends
– track users path
– measures real time performance
– social media relationship builder
what makes a great game?
• originality• simple concept• addictive gameplay• comical style• easy to play “straight out of the box”• low starting price - freemium• diverse language/device support• share, play with and against friends• special editions: Just keeps giving…
our values …
• focused on a consistent message that is understood worldwide
• no gratuitous violence• some kind of positive value or message in
every title : a story• trust us not to stray beyond the family
comfort zone• using a variety of media platforms to create
franchises that can be exploited where they will have the greatest impact
our marketing view point
• we are approaching brand development as a standalone business, not as a hobby
• the investment in product development is an investment in our client relationships
• develop access routes for the customer
• treat customers as partners
the dojit brand is what they say it is
dialogue, the starting point of a journey
• internal testing
• focus group
• beta testers
• social media
• online forum
we validate through dialogue at every step
the journey
• our games are our primary marketing tool
• we market games to a global population
• we sell to players of our own games
• we create brand loyalty by creating a consistent experience
our network
dojit
industry network
TIGA
UKIE
Developers
events
e3
evolve
BSPA
launch confmobile monday
the team
Developers
Graphic Artists
Marketing
Beta Testers
Focus Groups
Followers
collaborate
dojit
Identity
Public relations
Product Design
Events
Publications
Web Design
Exhibits
Research
Suppliers
Brand Strategy
Advertising
1 + 1 = 11
What
about
soci
al m
edia
?
connect to us via social media
• /dojit
• /dojitgames
• /homebeargame
• @dojit
• @homebeargame
• /photos/dojit
• dojit
• dojitgames
• Target
– Parents
– Media / Press
ITS NOT WHAT YOU SAY, ITS WHAT YOU DO
marketing with the end user
• make it fun
• show the enjoyment
• so a standard QR code becomes …
free wallpapers
• at every stage of development we share what we have
product roadmap - 2012
Aug 2012
Sept 2012
Oct 2012
Dragon
Dancer
www.home-bear.com
Dragon
Dancer
connect to us via social media
• /dojit
• /dojitgames
• /homebeargame
• @dojit
• @homebeargame
• /photos/dojit
• /dojit
• /dojitgames
“largest games company in terms of downloads within five years”
thanks
“largest games company in terms of downloads within five years”
thanks
create a tribe