Post on 31-Aug-2014
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How to Build an Online Business| CompeteOnWeb.com
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Jon Tucker | Compete Marketing Group (CMG)
SDSU Alumni
Working in “web” since 2005
CMG is an agency that specializes in SEO / website traffic
Through CMG, we do client work and “in house ventures”
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Jon Tucker | Senior Strategist
www.CompeteOnWeb.com
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Build an Online Business
Lessons learned, tools to use, and actionable takeaways…
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Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Online Business Models to Consider
Sell Things Online Sell Info / Content
Generate & Sell Leads Do Client Work
Web Businesses
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Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Sell Things Online 1. Find a Product to Sell
– Create a product
– Sell someone else’s
– Compile multiple products
2. Create Your Web Store
– Showcase products
– Process orders
– *integrate with other stores
3. Promote Your Web Store (see later slide)
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Selling things online, also known as “e-commerce”, is a popular online business model.
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Sell Things Online- Tools
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Selling things online, also known as “e-commerce”, is a popular online business model.
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Sell Information and Content 1. What Info Will You Sell?
– “How-to” tutorials
– Exam preparation
– Creation of deliverables (i.e. resume writing, etc.)
2. How Will You Deliver the Info?
– Free content, w/ advertisements
– Downloadable file (PDFs, etc.)
– Members-only website
3. Promote Your Info (see later slide)
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Information has value and can be sold in the form of a blog, private membership website, online seminars and consulting, e-books, email newsletter, etc.
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Sell Information- Tools
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Information has value and can be sold in the form of a blog, private membership website, online seminars and consulting, e-books, email newsletter, etc.
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Generate and Sell Leads 1. Decide on Target Niche(s), based on
– Your expertise
– Size of the opportunity
– Relationship with lead buyer
2. Create a Site / Generate & Sell Leads
– Website style depends on tactic
– Track all of your metrics, test effectiveness of webpages, etc.
– Sell via online marketplace or direct
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If you can generate online leads, there are businesses that will buy them. In some competitive markets, you can sell leads for $100’s per lead which presents a big financial opportunity.
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Generate and Sell Leads- Tools
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If you can generate online leads, there are businesses that will buy them. In some competitive markets, you can sell leads for $100’s per lead which presents a big financial opportunity.
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Do Client Work
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Working on other people’s businesses is not only a great way to get exposure to many business models and learn how to build a successful business, but you can earn great money too.
1. Determine Your Service Offering
2. Leverage “Content Marketing”
– Website w/ regular blogging
– Host events / webinars through meetup.com, etc.
3. CHARGE MONEY- Providing bargain prices becomes very difficult to sustain over time.
*Developing websites is not listed above, but is an option if you can already create websites.
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Do Client Work- Tools
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Working on other people’s businesses is not only a great way to get exposure to many business models and learn how to build a successful business, but you can earn great money too.
www.ppcblog.com/10-great-places-to-learn-adwords/
http://blog.crazyegg.com/
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Top 3 Ways to Promote a New Business
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There are many ways to market a business online, but these are 3 to consider for
growing a new business quickly.
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Online Advertising (PAID)
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If you can target your market effectively and constantly monitor profitability,
it’s possible to grow your business very quickly.
1. Identify Advertising Channels
2. Create Targeted Ads
– Target ad content
– Send to targeted webpage
– Use targeted call to action
3. Measure / Improve Over Time
– Test ads
– Test webpages
– Measure revenue produced
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Blogger Outreach (“FREE”)
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Identifying bloggers that already have an audience in your industry and partnering
with them in some way is a great way to quickly get exposure for your brand.
1. Identify Bloggers in Your Niche
– Google, lists of bloggers, etc.
– Prioritize list by multiple metrics imjontucker.com/find-bloggers-to-promote-business/
2. Contact Target Bloggers with Offer
– Guest post to their blog
– Offer exclusive promo offer
3. Measure / Improve Over Time
– Traffic from each blogger
– Conversions from traffic
– Effectiveness of your offer
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Affiliate Marketing (“FREE”)
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Identifying people who already have access to your target market
and giving them a commission on referred sales can grow your business quickly.
1. Identify Affiliates to Promote You
– Complimentary businesses
– Popular sources of information
2. Provide Commissions for Sales
– Make the offer lucrative
– Utilize an affiliate system
– Consider secondary ways to monetize your customers so affiliates get most of up-front $
Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Next Steps
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Compete Marketing Group | Build an Online Business| CompeteOnWeb.com
Potential Next Steps Get presentation: www.CompeteOnWeb.com/events
Build your experience with online businesses
– If you know what online business you want to pursue, begin this week with the tools / resources in this presentation. If questions, reach out to me as needed.
– If not
• Start a blog using Weebly.com or WordPress.com
• Read about online business topics and write a summary of what you learned on your blog once per week
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Feel free to contact Jon Tucker anytime with questions at
www.CompeteOnWeb.com