SS2008 Data Mining with

Excel 2010 and PowerPivot

Mark Tabladillo Ph.D.

http://marktab.net

April 22, 2010

W. Edwards Deming

2 © 2010 Mark Tabladillo Ph.D.

W. Edwards Deming

3 © 2010 Mark Tabladillo Ph.D.

Production, assembly, inspection

Distribution

Consumers

Consumer

research

Design and

Redesign

Receipt and

test of materials

Tests of processes,

machines, methods,

costs

Suppliers of

materials and

equipment

A

B

C

D

CRISP-DM Version 1.0

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Jeff Hawkins

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Outline

What is Data Mining

What is PowerPivot

Demos

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Technology

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Outline

What is Data Mining

What is PowerPivot

Demos

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Data Mining Definitions

• Data mining

• Machine Learning

• Data mining algorithms typically use

estimation or optimization to achieve

results (as opposed to only calculations).

9 © 2010 Mark Tabladillo Ph.D.

Data Mining Tasks

• Supervised

– Answer known, what is correlated?

• Unsupervised

– Answer unknown (unspecified), what are the

groups?

• Forecasting

– Given a trend, what is next?

10

Value

Slide

© 2010 Mark Tabladillo Ph.D.

Data Mining Add-In for Excel

• Version 10.00.2531.00 (April 2009)

• 32-Bit Add-In

• Microsoft .NET Framework 2.0 (32-bit)

• Office 2007 (Professional, Professional

Plus, Ultimate, Enterprise)

• SQL Server Enterprise or Standard (or

Developer) 2008 or higher

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The Analyze Tab

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The Analyze Tab

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Menu Option Data Mining Algorithm

Analyze Key Influencers Naïve Bayes

Detect Categories Clustering

Fill from Example Logistic Regression

Forecast Time Series

Highlight Exceptions Clustering

Scenario Analysis (Goal Seek) Logistic Regression

Scenario Analysis (What If) Logistic Regression

Prediction Calculator Logistic Regression

Shopping Basket Analysis Association Rules

Data Mining Tab

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Data Mining Tab

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∞

Data Mining Tab

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Outline

What is Data Mining

What is PowerPivot

Demos

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PowerPivot for Excel

• Take advantage of familiar Excel tools and

features

• Process massive amounts of data in seconds

• Load even the largest data sets from virtually

any source

• Use powerful new analytical capabilities, such as

Data Analysis Expressions (DAX)

• Make the most of multi-core processors and

gigabytes of memory

18 © 2010 Mark Tabladillo Ph.D.

PowerPivot for Excel

• SQL Server

• SQL Azure

• Oracle, Teradata, Sybase, Informix, IBM DB2

• OLEDB/ODBC

• Analysis Services (SSAS)

• Reporting Services (SSRS)

• Excel, Text File

19 © 2010 Mark Tabladillo Ph.D.

What is it?

20 © 2010 Mark Tabladillo Ph.D.

What is it?

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PowerPivot Reference

• http://www.powerpivot.com (Product Site)

• http://www.powerpivotpro.com (Blog Site)

22 © 2010 Mark Tabladillo Ph.D.

Outline

What is Data Mining

What is PowerPivot

Demos

23 © 2010 Mark Tabladillo Ph.D.

W. Edwards Deming

24 © 2010 Mark Tabladillo Ph.D.

Resources

• MarkTab.NET Links, video resources and information for data mining

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Regroup and Conclusion

• Main Points from this Presentation

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Contact Information

• Mark Tabladillo

Twitter @marktabnet

• Also on:

Linked In

Facebook

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