SPT Networks

Channel Presentation

1st Quarter 2011 (January - March)

Animax, as part of the family

Music Movies Home Entertainment Digital Television (SPT & SPTI)

• Distribution• Networks• Production• Mobile

FAMILY

GamesFinancial Services EntertainmentEntertainment Electronics

NetworkBusiness

History of ANIMAX

– ANIMAX Japan (Launched June 1998)» Ranked #1 among all cable and satellite channels in

Japan– ANIMAX Asia (Launched January 2004)

» 5 dedicated, highly customized services for Taiwan, Hong Kong, South East Asia, and South Asia

– ANIMAX Latin America (Launched July 2005)» Successfully targeted a Youth centric audience

– ANIMAX Korea (Launched April 2006)» Targeted 12-25. Widest range of viewers like Japan.

Weakest in kids area. – Over 38 countries– Over 35 million households– 11 languages

ANIMAX the BRAND

• POSITIONING “ANIMAX is the coolest destination for the ultimate anime / animation experience.”

• ATTRIBUTES fun, friendly, lively, progressive, innovative (Japan)cool, edgy, trendsetter, imaginative, uniquerebellious, sexy, irreverent, passionate (May 05)

• VALUES passionate, daring, connected, authority, respectful, innovative, leader, creativity

• PROMISES Best selection (variety / mix) of animeBest quality of animeHome of animeWe’re the expertsTakes the viewer beyond the ordinaryOffering the newest and latest

The destination for the ultimate anime experience

ANIMAX

• 16–35 yrs

• Male/Female

Primary Audience

• Enjoys movies, music and entertainment in general

• Very aware of trends

• Regular Internet users (on high-speed connection)

• High ownership of Game/DVR devices

Viewer Profile

Animax around the world

JapanMale / Female 4 – 40“If you’re gonna watch anime,watch Animax”

JapanMale / Female 4 – 40“If you’re gonna watch anime,watch Animax”

AsiaMale / Female 4 – 40“Anime for Everyone”Male / Female 15 – 25New Youth Target

KoreaTarget 12-25

AsiaMale / Female 4 – 40“Anime for Everyone”Male / Female 15 – 25New Youth Target

KoreaTarget 12-25

IndiaMale / Female Youth + Young adults

IndiaMale / Female Youth + Young adults

Latin AmericaMale / Female 15 - 25“Join the Revolution”

Latin AmericaMale / Female 15 - 25“Join the Revolution”

More than just a TV...

• Music events related to the theme songs

• Costume character events

Program Highlight PR Kit Corporate Bag and Folder

Folders

Strong marketing support

Ad Sales sampler

Viewer ProfileViewer Profile

• Global citizen• Very particular about style and taste• Information hungry• A bit off centered, but very aware of trends• More indoors that outdoors• Enjoys movies, music and entertainment in general• Internet/mobile savvy• High discretionary income

Teens / Young AdultsTeens / Young Adults

(Source: What Teens Want Conference DVD 2005)

• Choose to be themselves

• Care about friends and family

• Being a part of a group is important

• Recognize brands

• Value knowledge

• Connected via the internet

Teens / Young AdultsTeens / Young AdultsGrowing up with advancing technological innovations

(Source: The World Internet Project – USC Annenberg School)

Adult AudienceAdult Audience• ANIMAX Japan success with older age group• Adult market: drama, movies, and sports• Expand market by going beyond ‘fanatic’ audiences

FlyerInterview with author

Female AudienceFemale Audience

• Male viewers vs. Female viewers• Important marketing factor• Increase popularity

Full Metal Alchemist Gundam SEED series

Core Anime FansCore Anime Fans

Anime fans tend to have a deep understanding of these characters and go to great lengths to read about their “past lives” and their “personality traits.”

ANIMAX Central Europe

• Hungary• Czech Republic• Slovakia• Romania

Hungary

Czech Rep.

Slovakia

Romania

Launch on 2 July, 2007

Current Market Penetration – 4 mill subs.

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Animax Penetration(thousands of households)

Market

Animax

ANIMAX provides localized programming in each territory

Czech Republic: Dubbed

Slovakia: Dubbed

Hungary: Dubbed

Romania: Dubbed

ANIMAX Central Europe• Animax took over the former A+ channel in 2006

• Animax

– was launched in July, 2007

– airs from 8 pm CET to 2 am CET (after kids’ programming – Minimax)

– has cutting-edge programming content

– has strong, fervent anime fan base

• In 3 local languages and Japanese• Program schedules and synopses• Highlights• Promo videos• Promotions• Downloads• Newsletters• Competitions• Games• Links to AXN and AXN Crime, AXN Sci-Fi• Corporate information• Micro sites• Press & PR

Rich with features, localized Animax web sites extend and enhance the on-air experience.

WEBSITES

Animax websites in CE

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Romania Hungary Czech Rep.

Pageviews

Unique users

The visitor number increases were responses to marketing efforts and money spent on promoting the sites and on-air promotion of the website addresses. Spring, Summer, 2009

Ratings in CE - Best ratings figures in 2009, Romania

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AMR (Rating)

Source: ©AdAuditum 2009

Ratings in CE - Best ratings figures in 2009, Hungary

Source: ©AdAuditum 2008

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A 4+ A 4-14 A 13-17 A 15-24 A 18-49

AMR (Rating)

Hit series on AnimaxBLEACH

Death Note

NANA

Soul Eater

D.Gray-man

Hit series on AnimaxSo you think you can dance

Naruto

Fullmetal Alchemist 2

Ghost in the Shell

RESEARCHAudience

The weekdays average rating (%) in the first Quarter 2011, was 0.07%, reaching the maximum value 0.21%

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Average Ratings % Monday - FridayAverage Ratings % Monday - Friday

0.21

In the first Quarter weekends, the maximum rating (%) was 0.23 and the average one, 0.06%

Average Ratings % Saturday - SundayAverage Ratings % Saturday - Sunday

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

0.23

Average Ratings (000) Monday - FridayAverage Ratings (000) Monday - Friday

In January-March 2011 (Monday – Friday) the maximum value of Animax rating was 28.810 viewers/minute

Target: All urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

28.81

Average Ratings (000) Saturday - SundayAverage Ratings (000) Saturday - Sunday

The average rating for weekends was 10.393 viewers/minute. The maximum value was 25.137 viewers/minute.

Target: All urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

25.137

Average Market Share Monday - FridayAverage Market Share Monday - Friday

Animax average share for week-days, in the first Quarter 2011, was 0.32 %, with a maximum of 0.80 %

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

0.80

Average Market Share Saturday - SundayAverage Market Share Saturday - Sunday

In weekends, the average share was 0.27%, with a maximum value 0.80%

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

0.80

Reach (000) Monday - FridayReach (000) Monday - Friday

The number of contacts in the first Quarter 2011, on Animax, from Monday till Friday, was 2,672.99 unique viewers

Target: All urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Reach (000) Saturday - SundayReach (000) Saturday - Sunday

The number of unique viewers in the same period, for weekends, was 1,867.30 viewers.

Target: All urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

TOP 10 Programs 1TOP 10 Programs 1stst Quarter 2011 Quarter 2011

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Nr Title Date Week-day Start-Time RTG% SHR%

1 DINO KING(I)/DINOSAUR KING(I) 11.03.2011 Friday 20:02:45 0.98 3.44

2 NARUTO (III)/NARUTO (III) 04.02.2011 Friday 24:44:43 0.77 5.65

3 SLAYERS EVOLUTION-R (V)/SLAYERS EVOLUTION-R (V) 06.02.2011 Sunday 20:03:06 0.69 2.11

5 TRINITY BLOOD(I)/TRINITY BLOOD(I) 15.03.2011 Tuesday 21:20:39 0.68 2.29

4 SLAYERS REVOLUTION (IV)/SLAYERS REVOLUTION (IV) 24.01.2011 Monday 20:03:18 0.66 2.3

6 NARUTO (II)/NARUTO (II) 21.01.2011 Friday 23:50:44 0.65 3.54

7 NARUTO (III)/NARUTO (III) 16.02.2011 Wednesday 21:18:45 0.64 2.05

9 NARUTO (III)/NARUTO (III) 30.01.2011 Sunday 23:22:42 0.62 2.9

8 SLAYERS REVOLUTION (IV)/SLAYERS REVOLUTION (IV) 27.01.2011 Thursday 20:03:20 0.62 2.34

10 INUYASHA 30.01.2011 Sunday 20:27:44 0.62 2.02

RESEARCHViewer’s Profile

Viewer’s Profile by age-groupsViewer’s Profile by age-groups

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Viewer’s profile by sexViewer’s profile by sex

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Viewer’s profile by incomeViewer’s profile by income

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source GFK/copyright ARMADATA SRL

Viewer’s profile by educationViewer’s profile by education

Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source GFK/copyright ARMADATA SRL

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Advertising OpportunitiesSPT Central Europe offers clients a 360° advertising platform.

Through• our channel,• our websites,• our local productions,• mobile• events, and• cross-media tie-ups