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YOU WILL BE KNOWN FOR YOUR PRESS CONFERENCE PRESENCE

Kobe Bryant

PRESS CONFERENCE SETUP

HINTS FOR PREPARATION

-practice worst case scenario questions with PR representative beforehand

-arrive 20 minutes early

-be aware of important guests/ sponsors

-have a bottle of water on hand in case one is not provided

MESSAGE TRAINING V MEDIA TRAINING

Message Media

-PR crafts answers-bullet points to use repeatedly-sponsors/ donors

-interact with media-correct use of technology-have a presence in front of audience-use the audience to your advantage (work your strong points ex. charisma)

USING A MICROPHONE

-use natural vocal expression-position yourself properly-don’t hide behind it; it is a tool

LENGTH OF ANSWERS

-30 second answers

-used for sound bytes

-ideal for broadcast purposes

UTILIZE REPORTERS/ TECHNOLOGY

-address the camera

-the reporter asks the question; answer him or her directly

-interact; don’t just be bland

-form relationships with the people you’re working with

PRESENCE OF A MODERATOR

HANDLING THE AUDIENCE

--use them to show your personality

-remain focused/ alert

-even when cameras are off, audience remains

Lebron James

UNCOMFORTABLE SITUATIONS

-be polite

-ask for the reporter to reformulate the question

-control facial expressions

-non-verbal answers say as much as verbal answers

CONTROL THE MESSAGE/ BRIDGING

-manipulate the question

-cover what you want

-include messaging

-represent your sponsors

CONCLUSION

We promise, after a successful press conference we all will want to celebrate like these guys.

Celebration