description
Sporting Goods Retailers are facing a number of challenges in maintaining loyalty. These challenges include online competition, changes in consumer behavior driven by social media and increased connectivity through mobile devices. Retailers want return customers but when customers’ checkout and leave, the challenge is staying connected to ensure return visits and purchases. This presentation shows how Loyalty should starts at the checkout counter, and retailers can easily connect with customers even after they leave the store maintaining a one-on-one connection which will in turn help build and maintain loyalty.