© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

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Sponsorship Opportunities: Engagement

Offer the sponsorship opportunities presented in this deck to create lasting impressions in the

attendee’s mind and create measurable ROI for the sponsor.

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Benefits

Seek new revenue, new product categories, new budgets

Appeal to specific exhibitor needs

Target specific groups of attendees

Increase engagement

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Hosted Buyer Activities

Engagement

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Breakfast EducationInvitation-only breakfast for conference attendees

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Target Market Lounge

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Private Dining

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Whiskey Tasting Event

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Problem-Solving Power Lunch

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Industry Guru Meet & Greet

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Book Signing

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Senior Buyer

Reception

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Games, Contests, and Awards

Engagement

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Photos• “Why I am a …”

• “I love architects because…”

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Tournament• Open to attendees

• Ad hoc

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

The [YOUR INDUSTRY] Olympics• Seafood Show: Oyster Shucking Contest

• Apartment Association: Handyman of the Year

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

“Pimp My Plane” Contest• Pre-event outreach to design the plane of your dreams

• Pre-event online judging

• Winning plane built by sponsor

• Winning plane revealed at show

• At-show charity auction

Contest for Attendees

and/or Members

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Hands-On

Training

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Organized Booth Drawings

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Games

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Golf Games

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Bowls

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BowlsOptometry Bowl

22

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Sponsored Dining Experiences

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Content Sponsorship

Engagement

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Specific Tracks

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Sponsored

Content Areas

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.27

Keynote Sponsorship

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Keynote

Sponsorship

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Presentation TheaterSponsor buys a time slot and

speaks (or provides speaker)

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Presentation TheaterSponsor buys awareness; content

is vendor-neutral

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.31

Demonstration Areas

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.32

Educational Areas• Content is vendor-neutral

• Sponsors bought awareness in

one of six content categories

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Office Pavilion• Classroom

• Live Demos

Multiple products shown working

together in real-world situation

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

New Product

Showcase

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Themed Display AreasMultiple vendors

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Themed Display AreasSingle vendor

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Real-World Showcase

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Immersive Product Education SponsorshipiPod tour followed by presentation

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Philips and American College of Cardiology

©2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

www.freemanco.com

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing

solutions for live engagements including expositions, conventions, corporate events, and exhibits.

Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces

more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and

11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with

a scope of products and services unmatched by the competition. An employee-owned company,

Freeman places an emphasis on respect for people and providing unparalleled customer service.

Freeman has received numerous trade show industry awards for excellence in leadership, creative

design, community service, innovation and customer-driven partnerships.