Post on 01-Mar-2022
SPONSORSHIP EXHIBITOR & ADVERTISING
OUR MEMBERS ARE LOOKING FOR YOU!
Guide
2020
Dear Prospective Sponsor:The Michigan State Medical Society has demonstrated a strong commitment to providing the best resources
to our health care providers. Having the right people at their finger tips can help take away stress from our
physicians and make everyday practice more manageable. With millions of patients taking a more active role in
their healthcare, physicians are eager to find products and services that help them demonstrate value.
We have created this 2020 Corporate Sponsorship and Advertising guide in an attempt to streamline our
sponsorship and marketing opportunities as well as more effectively meet your needs. We want our corporate
sponsors to get the most exposure as possible, and the most out of their dollars spent. By packaging our different
conferences and advertising opportunities into one comprehensive manual, we hope that you’ll get a better idea
of how to best stretch your marketing dollars.
1500+ ATTENDEES AT MSMS
CONFERENCES IN 2018-2019
Facebook Followers
MSMS: 2,200 +
AverageMonthly Reach:
70,000+
Twitter Followers
MSMS: 2,500+
AverageMonthly Reach:
13,000+
Linkedln Followers
MSMS: 550+
AverageMonthly Reach:
5,000+
150+PRACTICES
REPRESENTED
35%MEMBERS IN
INDEPENDENT PRACTICE
MSMS Sponsorship & Advertising Opportunties 2
EXPAND YOUR CUSTOMER BASE
MSMS Practice Solutions partners are an important benefit to members of the Michigan State Medical Society. The program was designed to provide MSMS members with a resource for both their business and personal needs. Businesses are able to reach their target audience through the largest physician society in Michigan through MSMS Practice Solutions.
MSMS provides marketing exposure opportunities to participating vendors in exchange for financial support. That support helps MSMS keep membership dues affordable and allows MSMS to continue developing high quality programming for physician members and their staff. In return, businesses receive visibility, awareness, and exposure to the most sought after professionals in the world.
For a list of current partners and benefits, please visit:
www.msms.org/PracticeSolutions
MSMS Practice Solutions partners may choose from three levels of participation:
EXCLUSIVELY ENDORSED VENDOR Minimum marketing spend of $20,000 annually Organizations in the MSMS Practice Solutions exclusively endorsed vendor program must offer a discount on their product or service, a royalty on sold services/products, and invest a minimum of $20,000 annually into MSMS marketing opportunities, which range from advertising to exhibiting to sponsorships. This partner will be the exclusive choice for MSMS members within their product or service category.
ENDORSED VENDOR Minimum marketing spend of $5,000 annually
Organizations in the MSMS Practice Solutions endorsed vendor program must offer a discount on their product or service, a royalty on sold services/products, and invest a minimum of $5,000 annually into MSMS marketing opportunities, which range from advertising to exhibiting to sponsorships. This does not include exclusivity.
This includes:
• Bi-annual MSMS membership list, including members work address
• The opportunity to submit monthly media kits about the Practice Solution Partner’s services (i.e. soft sell articles for the weekly e-newsletter, social media posts, etc.)
• Opportunities to share promotional pieces with members at MSMS events or MSMS New Member packets
• Featured on the MSMS Practice Solution website with an “Endorsed Vendor” badge
• A “new partner” press release annoucing our new partner-ship to our members and non-members
• Listing in all printed pieces that mention MSMS practice Solutions
DISCOUNT PROGRAM Organizations in the MSMS Practice Solutions discount pro-gram must offer a discount to any member of the Michigan State Medical Society and provide a royalty on sold services/products. This does not include exclusivity.
This includes:
• Featured on the MSMS Practice Solution website
• A “new partner” press release annoucing our new partnership to our members and non-members
• Listing in all printed pieces that mention MSMS practice Solutions
MSMS Sponsorship & Advertising Opportunties 3
MSMS.orgMSMS.org is the official website of the Michigan State Medical Society. It is a collection of web pages or documents that are accessed through the Internet. MSMS.org contains information about the Society, legislative activities, educational events, industry-related information and resources for its members. This exclusive placement gives your company the attention it deserves in front of 15,000 medical professionals.
SKYSCRAPER AD (160 X 600) – $3,750 annually
This campaign consists of a vertical format banner on the right side of the homepage; left side of nearly all interior pages on msms.org. Availability is limited with only 15 Skyscraper ads offered per year.
Digital Advertising Contact:To learn more about our digital opportunities, contactour publishing partner, MultiView at 972/402-7023 or gforneret@multiview.com.
MedigramThe MSMS Medigram is an e-newsletter which informs members and non-members about the Society’s activities, industry news and legislative activities. Medigram is delivered every Friday to more than 30,000 members’ and non-members email addresses.
LEADERBOARD (728 X 90) – $3,100
This premier position provides your company with top exposure and quality traffic.
LOWER LEADERBOARD (580 X 70) – $2,800
The lower leaderboard gives your company a prominent position right under the association’s masthead.
BOX AD (300 X 250) – $2,500
This large-format position provides your company with good exposure in the body of the news brief, bringing quality traffic to your website.
BANNER ADS:» TOP BANNER (468 X 60) – $2,500
» BOTTOM BANNER(468 X 60) – $2,200
Banner ads allow your company to combine text, colors, and graphics into a unique sales message for committed buyers.
HORIZONTAL PRODUCT SHOWCASE (275 X 175) – $2,500
Showcase your latest product with this placement and include a photo, 5-word headline, 50-word description and link to your site.
VERTICAL PRODUCT SHOWCASE (350 X 125) – $2,300
Showcase your latest product with this placement and include a photo, 5-word headline, 50-word description and link to your site.
SOCIAL TEXT AD(35 X 35 SOCIAL MEDIA ICON + 215 X 85 MAIN IMAGE) – $1,250
Leverage the power of words and social media with a 5-word headline and 15-word text ad to drive traffic to your website and social media channels.
Accepted file formats are GIF or JPG. Accepted file size is a max of 40k.
THINK DIGITAL
MSMS Sponsorship & Advertising Opportunties 4
Michigan Medicine® crosses all specialty lines and hits hard on current issues affecting patient care, practice management and technology, physician reimbursement, cost controls, human resource trends and legal matters. Michigan Medicine also presents thought-provoking and inspiring profiles of physicians who are pursuing unique approaches to the challenges of practicing medicine today.
PUT IT IN PRINT
Michigan Medicine® Advertising RatesAll rates are net. An agency placing advertising should add their commission when billing their client, the advertiser.
Covers 1x 3x 6xBack Cover $3,800 $3,400 $3,000Inside Covers 3,200 2,800 2,500
Display 1x 3x 6xFull Page $2,000 $1,800 $1,5002/3 Page 1,600 1,500 1,3001/2 Page 1,400 1,300 1,1001/3 Page 1,300 1,200 1,0001/4 Page 1,100 1,000 900
Classified Rates: $2.00 per word, $100 minimum.
Other Advertising opportunities: Belly band (one available per issue) $5,000 per issueInsert (two available per issue) $1,000 per issue
2019 Advertising DeadlinesISSUE SPACE DEADLINE ART DEADLINE
JAN/FEB 2020 11/25/2019 12/02/19Issue’s focus: Physician Leadership
MAR/APR 2020 1/27/20 02/03/20Issue’s focus: Prior Authorization
MAY/JUN 2020 03/30/20 04/06/20Issue’s focus: Chronic Health Care Delivery Models
JUL/AUG 2020 05/25/20 06/01/20Issue’s focus: Advocacy Update
SEP/OCT 2020 07/27/20 08/03/20Issue’s focus: Technology: TeleHealth, AI, HIMSS
NOV/DEC 2020 09/28/20 10/05/20Issue’s focus: Education, CME
Advertising ContactTrisha Keast – Call (517) 336-5734, email tkeast@msms.org, or fax (517) 337-2490.
Published since 1902, Michigan Medicine is the official magazine of the Michigan State Medical Society.
MSMS Sponsorship & Advertising Opportunties 5
MSMS SPONSORSHIP & ADVERTISING OPPORTUNITIES 1
PLATINUM EXHIBITORMSMS Partner: $5,000
MSMS Supporter: $7,000
• Social Media recognition for sponsorship on MSMS platforms
• Company listing and 35 word description on the MSMS Foundation Annual Scientific Meeting site
• Listing in the ASM onsite brochure
• Recognition on prominent signage at MSMS Annual Scientific Meeting as the “Premier Exhibitor” of the event
• Display table in the two-day exhibit hall at the meeting
• Choice of 3 course exhibits
• ½ page advertisement in the onsite program for the event
• One promotional handout to be displayed near the MSMS Foundation registration desk
• List of current attendees and last year’s attendees.
The 155th Annual
Scientific Meeting,
MSMS’ largest and
longest-running
conference, brings
together physicians and
leaders from medical
schools, health systems
and specialties over four
days. With 18 clinical
courses presented
by national and local
experts, ASM provides
targeted exposure with
many opportunities to
engage physicians
one-on-one.
GOLD EXHIBITORMSMS Partner: $3,500
MSMS Supporter: $5,000
• Social Media recognition for sponsorship on MSMS platforms
• Company listing and 35 word description on the MSMS Foundation Annual Scientific Meeting site
• Listing in the ASM onsite brochure
• Sponsor recognition at one conference breakfast of exhibitor’s choice
• Display table in the two-day exhibit hall at the Annual Scientific Meeting
• One promotional handout to be displayed near the MSMS Foundation registration desk
• List of current attendees and last year’s attendees
More information about the 2020 MSMS Annual Scientific Meeting please visit: www.msms.org/ASM
155th ANNUAL SCIENTIFIC MEETING
MSMS Sponsorship & Advertising Opportunties 6
MSMS SPONSORSHIP & ADVERTISING OPPORTUNITIES 5
A LA CARTE PACKAGES Sponsor logo will be used on product or signage. These options
DO NOT include display table or event registrations.
Water Bottle Sponsor – $2,000Wrap advertisement on all water bottles available at the conference.
Popcorn Sponsor – $1,000 / dayBranded sticker on popcorn bags as well as prominent signage.
Breakfast Sponsor – $1,000 / day Prominent signage inside exhibit hall, company-provided napkin,
and recognition in onsite program. Marketing materials on
breakfast-area tables.
Lunch Box Sponsor – $1,000 / dayProminent signage inside exhibit hall, your branded sticker on box
lunch, company-provided napkins, an opportunity to provide MSMS
with marketing materials on lunch tables, and recognition in onsite
program.
Course Exhibitor– $1,000 / dayExhibit at one three-hour course, 6’ tabletop display located outside of course room, acknowledgement sign inside course room, recognition in program as course exhibitor, 35 word description in online program, and list of current attendees and last year’s attendees. This is ideal for companies targeting specific diseases or specialties.
SILVER EXHIBITORMSMS Partner: $2,000
MSMS Supporter: $3,500
• Company listing and 35 word description on the MSMS Foundation Annual Scientific Meeting Site
• Listing in the ASM onsite brochure
• Display table in the two-day exhibit hall at the Annual Scientiifc Meeting
• One promotional handout to be displayed near the MSMS Foundation registration desk
• List of current attendees and last year’s attendees
BRONZE EXHIBITORMSMS Partner: $1,000MSMS Supporter: $1,250
• Company listing and 35 word description on the MSMS Foundation Annual Scientific Meeting site
• Listing in the ASM onsite brochure
• Display table in the two-day exhibit hall at the Annual Scientific Meeting
• List of current attendees and last year’s attendees
October 21-24, 2020The Westin, Southfield 155th ANNUAL SCIENTIFIC MEETING
MSMS Sponsorship & Advertising Opportunties 7
PLATINUM EXHIBITORMSMS Partner: $5,000
MSMS Supporter: $7,000
• Social Media recognition for sponsorship on MSMS platforms
• Company listing and 35 word description on the MSMS Foundation Spring Scientific Meeting site
• Listing in the SSM onsite brochure
• Recognition on prominent signage at MSMS Annual Spring Scientific Meeting as the “Premier Exhibitor” of the event
• Display table in the one and a half day exhibit hall at the Spring Scientific Meeting
• Choice of 3 course exhibits
• ½ page advertisement in the onsite program for the event
• One promotional handout to be displayed near the MSMS Foundation registration desk
• List of current attendees and last year’s attendees
The MSMS Foundation 9th
Annual Spring Scientific
Meeting offers attendees
the opportunity to network
with peers, learn new trends
and hear cutting-edge
scientific advancements from
state and national experts
on an array of courses. Past
highlights include allergy
and asthma, cardiology,
diabetes, infectious disease,
neurology and more.
GOLD EXHIBITORMSMS Partner: $3,500
MSMS Supporter: $5,000
• Social Media recognition for sponsorship on MSMS platforms
• Company listing and 35 word description on the MSMS Foundation Spring Scientific Meeting site
• Listing in the SSM onsite brochure
• Sponsor recognition at one conference breakfast of exhibitor’s choice
• Display table in the one and a half day exhibit hall at the Spring Scientific Meeting
• One promotional handout to be displayed near the MSMS Foundation registration desk
• List of current attendees and last year’s attendees
More information about the 9th Annual Spring Scientific Meeting please visit: www.msms.org/eo
9TH ANNUAL
SPRING SCIENTIFIC MEETING
MSMS Sponsorship & Advertising Opportunties 8
9TH ANNUAL
SPRING SCIENTIFIC MEETING
A LA CARTE PACKAGESSponsor logo will be used on product or signage. These options
DO NOT include display table or event registrations.
Water Bottle Sponsor – $2,000Wrap advertisement on all water bottles available at the conference.
Popcorn Sponsor – $1,000 / dayBranded stickers on popcorn bags as well as prominent signage.
Breakfast Sponsor – $1,000 / day Prominent signage inside exhibit hall, company supplied napkins, and recognition in onsite program. Marketing materials on breakfast tables.
Lunch Box Sponsor – $1,000 / dayProminent signage inside exhibit hall, your branded sticker on box lunch, company-provided napkins, an opportunity to provide MSMS with marketing materials to display on lunch tables, and recognition in onsite program.
Course Exhibitor– $1,000 / dayExhibit at one three-hour course, 6’ tabletop display located outside of course room, acknowledgement sign inside course room, recognition in program as course exhibitor, 35 word description in online program, and list of current attendees and last year’s attendeess. This is ideal for companies targeting specific diseases or specialties.
SILVER EXHIBITORMSMS Partner: $2,000
MSMS Supporter: $3,500
• Company listing and 35 word description on the MSMS Foundation Spring Scientific Meeting site
• Listing in the SSM onsite brochure
• Display table in the one and a half day exhibit hall at the Spring Scientific Meeting
• One promotional handout to be displayed near the MSMS Foundation registration desk
• List of current attendees and last year’s attendees.
BRONZE EXHIBITORMSMS Partner: $1,000MSMS Supporter: $1,250
• Company listing and 35 word description on the MSMS Foundation Spring Scientific Meeting site
• Listing in the SSM onsite brochure
• Display table in the one and a half day exhibit hall at the Spring Scientific Meeting
• List of current attendees and last year’s attendees
Thursday, May 14 - Friday, May 15, 2020Doubletree, Detroit-Dearborn
MSMS Sponsorship & Advertising Opportunties 9
Michigan State Medical Society 155th
HOUSE OF DELEGATES
PLATINUM EXHIBITORMSMS Partner: $10,000 MSMS Supporter: $12,000• Display table in MSMS House of Delegates exhibit area• Banner ad in the MSMS House of Delegates attendee mobile app• Full page ad in the MSMS House of Delegates Handbook• Prominent signage listing company as the Saturday lunch box sponsor• Prominent signage inside and outside of the Presidential dinner and
reception listing company as “premier” sponsor • Up to 10 complimentary tickets to the Presidential Reception and
Installation dinner• List of current attendees and last year’s attendees
GOLD EXHIBITORMSMS Partner: $8,000 MSMS Supporter: $10,000• Display table in MSMS House of Delegates exhibit area• Listing in the MSMS House of Delegates attendee app • Half page ad in the MSMS House of Delegates notebook• Prominent signage listing company as the coffee sponsor for either
Saturday or Sunday, company’s choice• Prominent signage listing company as reception sponsor outside of the
presidential dinner• Up to 5 complimentary tickets to the Presidential Reception and dinner• List of current attendees and last year’s attendees
SILVER EXHIBITORMSMS Partner: $1,500 MSMS Supporter: $2,000• Display table in MSMS House of Delegates area• Listing in the MSMS App• Promotional material put out at MSMS House of Delegates registration
• List of current attendees and last year’s attendees
BRONZE EXHIBITORMSMS Partner: $1,000 MSMS Supporter: $1,500• Display table in MSMS House of Delegates area• Listing in the MSMS App• List of current attendees and last year’s attendees
A LA CARTE PACKAGESSponsor logo will be used on product or signage. These options DO NOT include display table or event registrations.
Water Bottle Sponsor – $2,000Wrap advertisement on all water bottles available at the conference.
Lunch Box Sponsor – $1,000 Sticker with logo outside box lunch, company-provided napkins and business cards inside lunch box if you so wish.
Break Sponsor – $1,500 / daySignage on coffee/break station tables outside of room.
The House of Delegates is
the policy making body of the
Michigan State Medical Society.
Attendees are delegates elected
by local county societies, specialty
societies, and representatives
from the Residents and Fellows,
Students, Young Physicians,
Organized Medical Staff and
International Medical Graduate
membership sections.
April 25 - 26, 2020The Henry, Dearborn
MSMS Sponsorship & Advertising Opportunties 10
YES! I WANT MORE BUSINESS!
Company Name ___________________________________________________________________________
Contact Name ____________________________________________________________________________
Address __________________________________________________________________________________
Ciy/State/Zip ____________________________________________________________________________
Phone ___________________________________________________________________________________
Fax _____________________________________________________________________________________
Email ___________________________________________________________________________________
Product or Service _________________________________________________________________________
Payment information: A deposit of $500 and/or $250 for tax-exempt organizations must accompany this agreement 30 days prior to the start of your marketing activity. The entire balance due must be submitted for sponsorships or exhibiting prior to the start of any educational event. No refunds will be made for cancellations made 30 days prior to the marketing activity; prior cancellations will result in a $100 handling fee. All space which is not occupied by show opening may be subject to resale with no refund.
MSMS-event name (if applicable): ______________________________________________________________
Exhibit opportunities (identify participation level): ________________________________________________
Sponsorship opportunities (identify participation level): ____________________________________________
Advertising opportunities: __ Michigan Medicine __ Medigram __ MSMS.org
TOTAL DUE: $____________________ CHECK ENCLOSED: $____________________
Please charge $_______________ to: __ Visa __ MasterCard __ American Express __ Discover
Card # ___________________________________________________________________________________
Expiration date: ____________________________________________________________________________
Name on card: _____________________________________________________________________________
Authorized signature: ________________________________________________________________________
Print Name: __________________________________________________ Date: _______________________
MSMS Sponsorship & Advertising Opportunties 11
120 West Saginaw StreetEast Lansing, Michigan 48823
2020SPONSORSHIP EXHIBITOR & ADVERTISING Guide