Post on 30-Nov-2018
Copyright©2016Splunk Inc.
CharlesAdriaenssens,BusinessAnalyticsLeadRoryBlake,StaffPSConsultant
SplunkForGoogleAnalytics
Disclaimer
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Duringthecourseofthispresentation,wemaymakeforwardlookingstatementsregardingfutureeventsortheexpectedperformanceofthecompany.Wecautionyouthatsuchstatementsreflectourcurrentexpectationsandestimatesbasedonfactorscurrentlyknowntousandthatactualeventsorresultscoulddiffermaterially.Forimportantfactorsthatmaycauseactualresultstodifferfromthose
containedinourforward-lookingstatements,pleasereviewourfilingswiththeSEC.Theforward-lookingstatementsmadeinthethispresentationarebeingmadeasofthetimeanddateofitslivepresentation.Ifreviewedafteritslivepresentation,thispresentationmaynotcontaincurrentoraccurateinformation.Wedonotassumeanyobligationtoupdateanyforwardlookingstatementswemaymake.Inaddition,anyinformationaboutourroadmapoutlinesourgeneralproductdirectionandissubjecttochangeatanytimewithoutnotice.Itisforinformationalpurposesonlyandshallnot,beincorporatedintoanycontractorothercommitment.Splunkundertakesnoobligationeithertodevelopthefeaturesor
functionalitydescribedortoincludeanysuchfeatureorfunctionalityinafuturerelease.
TheBusinessProblem
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Developingabetterunderstandingofcustomerjourneys
Newcustomer
Returningcustomer
Returningsitevisitor
TheMindset
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Newcustomer
Returningcustomer
Returningsitevisitor
“Isthisagooddeal”
“Isthisagoodproduct
forme”
“Isthisagoodbrand”
TheSolution
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SplunkforGoogleAnalytics
GoogleAnalytics
WebAccessLog
Splunk
WebPage
ClientSide.js
PageContent
User1x1px.gif
XMLHttpRequest
ga(‘send’)
LocalWebServer
TheSolutionImplementation
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<script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*newDate();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');ga('create','UA-XXXXX-YY','auto');//STARTlocalbackupofGAdatarequestforSplunkga(function(tracker){var originalSendHitTask =tracker.get('sendHitTask');tracker.set('sendHitTask',function(model){var payLoad =model.get('hitPayload');originalSendHitTask(model);var gifRequest =newXMLHttpRequest();//Send__ua.gif tothelocalservervar gifPath ="/__ua.gif";gifRequest.open('get',gifPath +'?'+payLoad,true);gifRequest.send();});});//ENDlocal backupofGAdatarequest forSplunkga('send','pageview');</script>
1. Add1x1pixel.giftothesiteroot.
2. Addcodesnippettogoogleanalyticstrackingcode.
3. Splunkyourwebaccesslogs.
TheSolution
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• Nodatasampling• Trackactivitybyusername• Trackuseractivityacrossmultipledevices.
• Trackuseractivitybeforelogin.• LeverageexitingGAimplementation
• KVPairloggingformat• Correlatewithotherdatasources.
Benefits
AdditionalClientData• ScreenResolution• ViewportSize• ScreenColors(24Bit)• UserLanguage• FlashVersion• JavaEnabled• DocumentEncoding
TheBusinessOutcome
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Anoptimalcustomerjourneyforeveryone
“Thisagooddeal”
“Thisagoodproductforme” “Thisagood
brand”
MigratingSlidesforMac1. Forbestresults,simplypasteyourslidesintothis
template.
2. ApplyslidelayoutsusingtheLayout buttonundertheFormattab.
3. IfLayoutstilldoesnotreflectthedesiredMasterLayout,chooseResetLayouttoDefaultsettings.
4. Deleteunwantedtemplateslides(anyslidesafterLastSlide).
5. ChooseSaveAstosavethefilewithoutoverwritingthetemplate.
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MigratingSlidesforPC1. Forbestresults,simplypasteyourslidesintothistemplate.
– Pastingafterabulletslideisrecommended
2. Reviewallslidesandmakeformattingadjustmentsasneeded– OntheHome ribbon,clickLayout andselectthecorrectslidelayout– ClickReset toresetallslideelementstothedefaultsizeandposition– Checkforhiddentext,suchaswhitetextonawhitebackground
3. Deleteunnecessarytemplateslides4. SaveAstosavethefilewithoutoverwritingthetemplate
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SlideMasters• Whenimportingslidesfromanotherpresentation,the
SlideMastersassociatedwiththoseslidesmayalsoimporttothistemplate.Thisisa‘feature’ofPPTandcannotbeturnedoff.
• TodeleteunwantedSlideMasters:– makesureallslidesinthepresentationhavethenew
templateSlideMasterLayoutsassigned(first16SlideMastersshownunderLayout)
– GotoView/MastertodeleteanyunwantedSlideMasters
• ThelastSlideMasterinthistemplateiscalledLastSlide.AnySlideMastersafterthisslidewerelikelyimportedfromanotherpresentationandcanbedeleted(ifnolongerusedbyanyslides.)
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ImportantTips• Thistemplateusesareducedslidesize.Youmayhavetomanuallydecreasethesizeofsomeitemssuchasstrokes andfonts.
• Iffontsappearbiggerthandesired,remembertoassignaLayout toyourslideandResettoDefaultSettings.
• Ifpagenumbersdonotappearorarethewrongformatting,remembertoassignaLayout toyourslideandResettoDefaultSettings.
• Thecolorsinyourgraphicswillautomaticallybeshiftedtothenewpalette.Pleaseadjustasneeded.
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SampleTwo-columnFormatSubhead
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Sampletwo-columnformat
• Sampletwo-columnformat,sentence– Secondbullet
Sampletwo-columnformat
SplunkObjectStyleandColor
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Hardware ProductBusiness/Corporate
HighlightOnlyGenericVirtualization
Generic
Thesearesuggestedusesforcolorsonly.
ApplyingSplunkObjectStyle
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ToapplytheSplunk objectstyletoanyshape:1. Selecttheshapewiththedesiredstyle2. ClickonFormatPainter(paintbrush)toolintoolbar3. Applystyletoanynewshape
Splunk Icons
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search barchart lock cloud opencloud checkmark envelope
storage- 3storageiPhoneiPadandroid
server indexer forwarder searchhead desktop laptop
datacenter
Splunk server
firewall
Splunk IconsCont’d
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application virtualmachine virtualserver network wwworglobal tools
logfile RFID router loadbalancer script shoppingcart
user users gears/settings gear messaging tag/ticket
document
alert
gps tower
Splunk Icons
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Checkmark InfoAlert StopiPhoneiPadAndroid
Twitter Facebook LinkedIn RSS YouTube ShoppingcartGPSTower
Healthcare Hospital Officebuilding VoIPPhone Support POSCardReader RFID
SecurityIcons
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FirewallAttacker,Generic
Attacker,Insider
Attacker,Nation/State
Botnet Key
Malware MalwareDocument
MalwarePackaged
SecurityBadge
SecurityServer
Shield VirusFootsteps
TheInternetofThingsIcons
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POSCardReader
RFIDElectricCar
EMVReaderInternetofThings Meter Factory
SignatureCapture
TableExample
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ColumnTitle ColumnTitle ColumnTitle ColumnTitle
Text Text Text Text
Text Text Text Text
Text Text Text Text
Text Text Text Text
Text Text Text Text
TableExample
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ColumnTitle ColumnTitle ColumnTitle ColumnTitle
Text Text Text Text
Text Text Text Text
Text Text Text Text
Text Text Text Text
Text Text Text Text
SampleCustomerSuccess
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Customerlogohere
CustomernameCustomercompany
“SplunkmakesitcheaperandeasierforHughestoanalyzenetworktrafficforenterprisecustomersaswellasmanagebandwidthforconsumerandsmallbusinesscustomers.”
BulletplaceholderBulletplaceholderBulletplaceholder
Screenshotorgraphichere
ChartExample
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PlannedActual
Number
Number
Number
Number
Number
FY09 FY10FY08PreviousYear
N%growthoverFYxx
QuoteBox
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“Apessimistseesthedifficultyineveryopportunity;anoptimistseestheopportunityineverydifficulty.”
-WinstonChurchill