Post on 05-Sep-2014
description
20 Ways To Become A
Compelling
PUBLIC SPEAKER
By Michelle Villalobos
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What do you struggle with most?
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What do you struggle with most?
Fear
AnxietyContent Development
Delivery Forgetting stuff
Lack of honest feedback
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Focus on 1 or 2 main issues. Are they EMOTION-based
or SKILLS-based?
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Share
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1. Identify The Outcome You Seek
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Coping With
Anxiety & Fear
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Are you focused on a negative outcome?
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Learn The Skills & Practice Them!
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2. Know Your Audience
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What’s In It For Me?
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What’s their ?
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How can you help?
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www.constantcontact.com/index.jsp?pn=mivistaconsulting
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3. Plan Content
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TraditionalOutline
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Mindmapsallow the brain to work non-linearly, which is great for the first stages of planning
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getting exposure for corporate brands using
gifts, gimmicks, and giveaways
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choosing products
designing products
pricing products
planning & timing
the printing process
things to watch out
for
the printing process
getting exposure for corporate brands using
gifts, gimmicks, and giveaways
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choosing products
designing products
pricing products
planning & timing
the printing process
things to watch out
for
the printing process
getting exposure for corporate brands using
gifts, gimmicks, and giveaways
internet scams
shipping charges
rush fees
setup charges
bait & switch
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Now, put it in order.
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1. Objectives Setting (10 minutes)A.Why are you here?B.What do you hope to have by the end of the day?C.Where are you stuck?D.What have you tried?
2. Strategy (1 hour)A.Business ModelB.Sales Funnel
i. Chez Badeaux as an exampleii. Come up with each of their sales funnels
3. Identify Profitable Target (& How To Reach Them) (30 minutes)A.Where to find them?B.Idenitfy organizationsC.Where do they congregate?D.How can you get in there?E.What’s their PAIN? What can you teach them?
opening with WHY is usually the
best way to go - then get into
WHAT, and finally HOW (but don’t give it ALL away!)
...and so on.
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1.WHY• Position why it’s important • What do they stand to LOSE vs. what they can GAIN
2.WHAT• What you’re offering / teaching, the overview -
introduce any “mental shifts” here (i.e., “you’ll have to change the way you think about talent”)
• Position with respect to VALUE and OUTCOMES not process
3.HOW• Teach what you’re going to teach
4.RECAP • Highlights (VERY QUICKLY)
Easy Breezy Basic Structure
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4. Understand The Human Brain
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Rightvs.
Left Brain
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StorySelling for Financial Advisors: How Top Producers Sell (Scott West & Mitch Anthony)
“...If you focus on logic, numbers, reasons and rationale when you sell, you’re putting half your
[audience’s] brain to sleep...” [the half that makes decisions]
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“Communication is the transfer of emotion.”
– Seth Godin
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5. Get into your audience’s “right brain.”
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Stories, Metaphors, HumorAnalogies & Visuals
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example:“Survival Of The Fittest, blah, blah, blah, [long explanation....]”
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Google Image Search
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YouTube Search
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6. Interact
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Confucious say...
“I hear, I forget. I see, I remember. I do, I understand.”
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Interaction
use popular references people connect with
(Star Trek is a personal fave)
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Interview your audience
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On PowerPoint
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7. Delivery
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Make Eye Contact
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Engage Your Audience
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Passion trumps Perfection
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“Mirror Neurons”
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Microphones are Good
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8. Look Like A Million Bucks
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Your brand is most readily conveyed by
what you wear (& how you
wear it). Make sure it’s aligned with your brand when you are in public, especially
when you’re speaking!
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By the way... that doesn’t
mean BORING. In fact, having some “flair” will make you
memorable AND approachable.
Just make sure it’s aligned with who you are
and what your target needs.
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Remember, not everyone needs to love your
brand...
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Inflection
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Use Your Whole Body
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Practice Gesturing
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try:
“um”“you know”
“ahhh”“like”
...pausing...rhetorical question
...dramatic pause
...drop altogether
instead of:
Eliminate Verbal Filler
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onlyjust
you knowreally
in my opinionsort ofkind of
apparentlyI’m not an expert, but
I may not be qualified, butbut
maybeI guess
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There’s an app for that!
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7. Tricks
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Interview your audience
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1. "Without Socrates, we wouldn't have the Socratic Method, the
greatest way of teaching things known to man (apart from juggling
chain saws.)"
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Practice over the phonefirst
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Mirror, mirror on the wall, who’s the
best presenter of them all?
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Practice. Practice. Practice.
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Exercise
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Public Speaking IntensiveSaturday, February 12th, 2011
Need more?
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