Post on 27-Sep-2020
The Power of States and Localities 3
The Value of Influence | Our Readers 5
The Value of Trust | Our Impact 7
The Value of Reputation | Editorial Excellence 9
The Value of Solutions | Marketing Services 11
The Value of Knowledge | Research 13
The Value of Content | Custom Media & Special Reports 15
The Value of Relationships | Events 17
The Value of Online | governing.com 19
The Value of Social | Social Media 21
The Value of Print | Governing Magazine 23
Contact Us 25
Syracuse County Building Syracuse, New York
2014
Photographs by David Kidd© 2015 e.Republic. All Rights Reserved.
Without a comparative perspective, we miss most of the trends in state policy making, and we miss the bigger picture of the changes in the federal relationship. There are, however, a few excellent sources of comparative state political news available, such as Governing magazine.”—Why States Matter: An Introduction to State Politics, by Gary Moncrief and Peverill Squire
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Michigan Governor Rick Snyder Lansing, Michigan
2014
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More than ever, America’s 50 statehouses and 90,000 city halls and county seats are where real governing happens — where the tough decisions get made and leaders tackle big problems. Think health care and pensions. Job creation and social services. Fixing and investing in bridges, roads and transit. Innovations in education, lean government and citizen engagement.
State and local government spending totals $3.2 trillion a year, which is 1.5 times more than non-defense federal spending. With 19 million employees, the state and local government workforce is 7 times that of the federal government. Combined, America’s state and local governments are one of the largest markets for goods and services in the world.
Because State & Local Governments Matter More Than Ever
THE POWER OF STATES & LOCALITIES
Michigan Governor Rick Snyder Lansing, Michigan
2014
Where the federal government will not act, states are stepping in. Our message is clear: States are leading and we encourage our federal partners to work more closely with us and to take note and to use the policy ideas coming from their state partners. Above all, please do not get in our way.”— NGA co-chairs Oklahoma Governor Mary Fallin and Colorado Governor John Hickenlooper at the 2014 National Governors Association Winter Meeting
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Los Angeles Mayor Eric GarcettiLos Angeles, California
2014
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Governing Readers Lead Our States and LocalitiesTHE VALUE OF INFLUENCE
Walk into the office of any governor, state legislator, mayor, city manager or county supervisor, and chances are you’ll find the latest issue of Governing.
More than 85,000 print subscribers. Over 3.2 million annual unique online visitors. These are the leaders at every level of city, county and state government who make the decisions that drive modern government.
Connect with the men and women who matter at every stage in the process — from the policy and budget makers to the agency heads and frontline managers. With Governing, you reach them all.
State and Local Leaders put Governing at the Top of Their List
MOST WIDELY READ
1. USA Today 2. New York Times3. Wall Street Journal4. Newsweek5. Governing
1. governing.com2. ncsl.org3. foxnews.com4. politico.com5. cnn.com
MOST INFLUENTIAL
1. New York Times 2. Wall Street Journal3. Economist4. Governing
PRINT WEB
1. politico.com2. nytimes.com3. npr.org4. wsj.com5. huffingtonpost.com6. ncsl.org7. foxnews.com8. governing.com
Governing Readers:
72%say that products and ideas seen in Governing have influenced their purchasing decisions.
77%are involved in the purchasing decision making process.
Source: Erdos & Morgan, The 2012 Opinion Leaders Study
Source: Governing 2014 Readers’ Survey
Chelsa Wagner, Allegheny County Controller Pittsburgh, Pennsylvania
2014
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For more than 25 years, Governing has been the only publication dedicated to state and local government leaders.
Our readers rank Governing the # 1 most valuable publication for their work in state and local government — ahead of the Wall Street Journal, the New York Times and many other publications.Source: Governing 2014 Readers’ Survey
No other source keeps me as connected to peers and ideas as Governing.” —Subscriber, Governing 2013 Readers’ Survey
THE VALUE OF TRUST
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98% Agree “Governing is a highly trustworthy source.”
95% Agree “Governing makes me feel part of a larger community of professionals dedicated to public service.”
Source: Governing 2014 Readers’ Survey
COUNTY
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REGIONAL/SPECIAL DISTRICT
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20%
30%
3%
10%CITY/TOWN37%
LEVEL OF GOVERNMENT
June 2014 BPA Statement
Virginia House of DelegatesRichmond, Virginia
2014
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A Nationally Cited SourceNational media citing Governing as the authority on state and local government include 60 Minutes, Atlantic Monthly, Bloomberg News, The Colbert Report, CQ Weekly, Dateline, NBC, The New York Times, NPR, Politico, USA Today, The Wall Street Journal, The Washington Post and many others.
* ASBPE’s “Azbee” Awards are one of the most highly respected and coveted recognitions in the B2B, trade association and professional publications industry.** The Jesse H. Neal Award has been called “the Pulitzer Prize of the business media” and is the industry’s most prestigious and sought after editorial honor.
A Nationally Recognized Publication
2014 – American Society of Business Publication Editors (ASBPE)* Awards of Excellence BRONZE for the Governing Data Website / National GOLD for the Governing Data Website / Mid-Atlantic Region BRONZE for Government Coverage / Mid-Atlantic Region
2013 – ASBPE Awards National Magazine of the Year Top 10: Overall Excellence category GOLD in the Series category for “Governing Generations” / National BRONZE in the Government Coverage category / National SILVER in the Individual Profile category for “The Boss of Boston” GOLD in the Central-Southeastern Regional Column category
2011Jesse H. Neal Award** — Best Single Article, “Doing Less with Less”ASBPE Awards GOLD in the Government Coverage category GOLD in the Regional Column category
Learn more about Governing writers and contributorsgoverning.com/about
Editorial ExcellenceTHE VALUE OF REPUTATION
2013
MAGAZINE OF THE YEAR - TOP 10
Governing Magazine
2011
NEAL AWARD
Governing Magazine
ASBPE AWARDS
Governing’s Guide to Financial LiteracyThe Governing Summit on the Cost of Government in Washington, D.C.
2014
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A Single Point of Access to the State & Local Government Market
An industry of industries, the state and local government market is vast and complex, with opportunities in virtually every industry sector.
We make it easy to reach the state and local leaders that matter most with highly customized, integrated marketing solutions including:
BRANDING / PRINT & ONLINE solutions that build awareness of your products, services and advocacy issues with state and local leaders.
EVENTS that help you build a powerful network of relationships with state and local government executives in the regions and sectors most important to you.
CUSTOM MEDIA services and SPECIAL REPORTS that help you develop a thought leadership position and a story that resonates with public-sector professionals.
RESEARCH that identifies market opportunities and helps you understand what state and local governments need and how you can help them.
Marketing ServicesTHE VALUE OF SOLUTIONS
Learn more governing.com/mediakit
State & Local Vertical Sectors Administrative Services &
Procurement
Economic Development
Education
Energy & Utilities
Facilities/Engineering/Construction
Finance
Health & Human Services
HR/Workforce Administration
Insurance
Management & Budget
Public Safety/Corrections
Technology
Telecommunications
Transportation & Infrastructure
Governing Institute Director Julia Burrows, Governing National Events Director Veronika Zubo and Rushern L. Baker III, County Executive, Price George’s County, MarylandThe Governing Summit on the Cost of Government in Washington, D.C.
2014
Photograph by Mike Yourishin
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Governing InstituteLed by Julia Burrows, a former city official and advisor to Sacramento Mayor Kevin Johnson, the Governing Institute leads our market intelligence efforts, putting our expert knowledge and research capabilities to work for Governing’s industry and advocacy partners.
State and local market research services customized to meet your specific needs include:
Market Research Services: Governing Exchange Surveys Executive Interviews Jurisdictional Profiles
Advisory Services: Go-To-Market Strategy VIP Program for ongoing
consulting services Online Playbooks
Women in Government Leadership Program Stand out as a champion of women’s
leadership in state and local government by sponsoring this year-long program.
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Market Research & Advisory ServicesTHE VALUE OF KNOWLEDGE
Learn more governing.com/mediakit
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Governing is a trusted source of market intelligence for our company. Governing’s community of senior state and local government officials provided Citrix with invaluable market insight at an affordable price. Governing’s exclusive audience of highly targeted panelists as well as their attention to detail make them our valued research partner.”—Marketing Manager, Citrix
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Philadelphia Mayor Nutter at his desk
2014
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Tell your story to the market we know best with Custom Content Solutions —we’ll handle content development, design and creative services, printing and distribution. Thought Leadership Profiles Case Studies Handbooks
Build trust with a Governing-authored publication, written, produced and distributed by our expert team on a topic relevant to your expertise. White Papers Issue Briefs
Engage state and local decision makers and get them talking with our Custom Multi-Media Solutions. Custom Infographics Custom Q&A Custom Video
Special Report Programs As an underwriter of a Governing Special
Report Program, you’ll be part of an integrated, year-long campaign of branding, events, relationship building and promotions.
Special Report Topic Areas: Finance Health & Human Services
Step up as a thought leader and stand out as a trusted partner by giving state and local leaders content that engages, informs and signals your commitment to helping government work better.
Custom Media & Special ReportsTHE VALUE OF CONTENT
Learn more governing.com/mediakit
Collaborating with [your custom media team] is not only a pleasure, but extremely effective. [Your] quality custom content development is hard to beat.”—Marketing Programs Manager, State, Local & Education, Symantec
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Georgia State Representative and House Minority Leader Stacey Y. Abrams Atlanta, Georgia
2014
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Governing events bring public, private and nonprofit sector leaders together around the most important issues facing state and local governments today.
EventsTHE VALUE OF RELATIONSHIPS
Governing EventsOutlook 2015 - State & Local Market Forecast Feb. | Annual | Washington, D.C.
Public Officials of the Year Dec. | Annual | Washington, D.C.
Governing Leadership Forums Annual | in key state capitals around the nation: California Michigan Maryland Texas
Governing Summits:Cost of GovernmentPerformance & InnovationHealth & Human Services
CFO ForumsMay | November
Governing Custom Events
Take your message on the road or host a virtual summit to reach state and local leaders across the U.S. with editorial roundtables, roadshows, webinars, teleconferences and more.
Sample Custom Event Topics
Aging in America Healthcare Payment Reform Cutting the Cost of Government:
Cloud Computing, Worker Mobility & Technology Innovation
Preparing the Next-Generation Public-Sector Workforce
Solutions for America’s Infrastructure
See the complete calendar of Governing events governing.com/events
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These types of Summits and Forums are so important to learn and network.”– 2013 Cost of Government Summit attendee from the Office of Prince George’s County Executive “
governing.comWashington, D.C.
2014
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The power of online lets you be where state and local leaders are when they’re looking for practical information, proven tools and innovative solutions. Governing.com gives state and local leaders access to all of our award-winning content plus exclusive online-only coverage including the award-winning Governing Data site.
Online Advertising
Governing Newsletters reach highly targeted, opt-in audiences of key management, policy and purchasing decision makers in state and local government.
3.2M annual unique visitors
governing.comTHE VALUE OF ONLINE
7.4Mpage views annually
282Kunique visitors per month
Source: Google Analytics, 2014
Governing Daily 40,000 opt-in subscribers | daily
Governing Insider 77,000 opt-in subscribers | monthly
Management 32,000 opt-insubscribers | 2x/month
Technology 21,500 opt-in subscribers | 2x/month
Human Services 15,000 opt-in subscribers | 2x/month
Health 9,000 opt-in subscribers | 2x/month
Finance 19,000 opt-in subscribers | 2x/month
Better, Faster, Cheaper 15,000 opt-in subscribers | monthly
Governing Data 8,000 opt-in subscribers | monthly
Infrastructure 8,000 opt-in subscribers | monthly
Discounts available for online / email newsletter and print advertising packages.
Custom Newsletters300x250 and text box ad | one-year commitment preferred $8,000 exclusive | must be approved by Governing editorial
Governing.com covers a wide range of topics and opinions on the critical issues of the day. It also connects me to quality data sources and operational analysis. I don’t have time to research every issue ... so being able to find it quickly through the Governing website is very helpful.”— governing.com reader, Governing 2014 website survey
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Los Angeles Evolves relief mural on the L.A. Times building extension Spring Street, Los Angeles, California
2014
Sculptor, Tony Sheets, 1988
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Social media is rapidly becoming key to authentic, meaningful engagement with state and local governments, and as today’s Millennials become tomorrow’s leaders, it will only continue to grow in importance.
If you want to engage with public-sector decision makers on social networks like LinkedIn, Twitter and Facebook, we can help. Our expert state and local social media team gives you the benefit of their network plus the tools and market insight you need to get people talking and drive more business.
Our state and local Social Media Services include:
Top 10 Lists Social Media Hubs Scripted Social Services Custom Media Hubs Social Strategy as a Service Emerging Social Development
State & Local Social Media ServicesTHE VALUE OF SOCIAL
Learn moregoverning.com/mediakit
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City council member Rob Consalvo Boston, Mass.
2013
Photograph by Bruce R. Wahl
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When you advertise in Governing, you: Align your message with the state and
local government publication state and local leaders read most.
Build awareness of your brand and services with state and local government decision makers.
Demonstrate your organization’s commitment to the ideals of public service and the power of states and localities — where the real business of government gets done.
85,587BPA statement June 2014
Governing MagazineTHE VALUE OF PRINT
Access Governing’s Editorial Calendargoverning.com/mediakit
SENIOR MANAGEMENT /
AGENCY DEPARTMENT HEAD
SUPERVISION
POLICY DEVELOPMENT /
SUBJECT MATTER EXPERT
35%
34%
16%
15%
JOB ROLE
Governing’s June 2014 Issue
I get made fun of for my love of Governing magazine, but it’s like the Sports Illustrated for city councilors. Every month you get a magazine that has like 50 ideas in it. It’s awesome!”— Rob Consalvo, Boston city council member, NECN.com.
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City council member Rob Consalvo Boston, Mass.
2013
Photograph by Bruce R. Wahl
The Robert C. Byrd Green Bank Telescope Green Bank, West Virginia
2014
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Contact UsCathilea RobinettExecutive Vice President e.Republic / Governing916-932-1336crobinet@governing.com
Mark FunkhouserPublisher, Governing202-862-1438mfunkhouser@governing.com
Julia BurrowsDirector, Governing Institute916-932-1494jburrows@governing.com
Noel Hollis-HegwoodVP, Business Development916-932-1375nhollis@governing.com
Maggie RansierBusiness Development Manager916-932-1350mransier@governing.com
Jennifer DeSilvaAssociate Publisher202-862-1445jdesilva@governing.com
Jon YoffieAssociate Publisher916-932-1359jyoffie@governing.com
Katie SkinnerDigital Media Associate202-862-1440kskinner@governing.com
erepublic.com/mediakit 800-940-6039 marketing@erepublic.com
Media Brands
Governing governing.com The States and Localities
Government Technology govtech.com Solutions for State and Local Government
Public CIO govtech.com/pcio Technology Leadership in the Public Sector
Emergency Management emergencymgmt.com Strategy and Leadership In Critical Times
Research
Governing Institute governing.com/institute Advances better government by improving performance and outcomes through research, decision support and executive education
Center for Digital Government govtech.com/cdg A national research and advisory institute focused on technology policy and best practices in state and local government
Center for Digital Education centerdigitaled.com A national research and advisory institute specializing in K-12 and higher education technology trends, policy and funding
Market News
Industry Insider smart.erepublic.com News, insight and intelligence on the state, local and education markets for companies looking to grow their public-sector market share.
TechWire techwire.netDirect access to California government decision makers and in-depth news coverage focused exclusively on California.
e.Republic is the nation’s only media and research company focused exclusively on state and local government and education.
governing.com/mediakit
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