SOUP ARTSY LOGO PRESENTATION

Creative Brief

Logo Planning

Brainstorm

Colour Palette

CMYK: 78, 60, 0, 0RGB: 73, 106, 178HEX: #496AB2Pantone: 2727 C

CMYK: 25, 95, 0, 0RGB: 189, 14, 255HEX: #BD0EFFPantone: 2593 C

CMYK: 0 ,87,96,0RGB: 255, 32, 11HEX: #FF200BPantone: 1788 C

CMYK: 0 ,94, 0, 0RGB: 237, 45, 146 HEX: #ED2D92Pantone: Rhodamine Red C

CMYK: 63,0,100,0RGB: 103,188,69HEX: #67BC45Pantone: 360c

Typography

CODE PRO DEMO

Researching Logos

Concept Logo Designs

Adobe Illustrator

Being persistent

The logo should always be situated in a clear,

readable location. The logo must always have good

contrast with the background to ensure maximum

impact and accessibility.

Soup Artsy

CMYK: 63,0,100,0RGB: 103,188,69HEX: #67BC45Pantone: 360c

Colour PaletteFonts

CMYK: 0 ,94, 0, 0RGB: 237, 45, 146 HEX: #ED2D92Pantone: Rhodamine Red C

CMYK: 0 ,87,96,0RGB: 255, 32, 11HEX: #FF200BPantone: 1788 C

CMYK: 25, 95, 0, 0RGB: 189, 14, 255HEX: #BD0EFFPantone: 2593 C

CMYK: 78, 60, 0, 0RGB: 73, 106, 178HEX: #496AB2Pantone: 2727 C

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Clear SpaceThe clear space (or exclusion zone) may be white, the colour of the background or a simple area of a photo. The clear space should never be cropped or infringed upon in any way. The clear space ratio is related to the height and width of the entire logo. The minimum clear space is the height of one of the petals. This is not a placement guide. It is a minimum only.

Sizing and positioning

The minimum height of the Soup Artsy logoshould be 1” (25mm). NEVER go smaller than this.If the space you have is smaller than this, then the application medium is unsuitable. The logo does not have a maximum reproduction size.

Style Guide

Final logo