Post on 10-May-2018
eBUSINESSSOLUTIONS
Soluciones Tecnológicas
The value of sharing corporate information and multimedia
eBusiness Offering for International Expansion
October 2009, Madrid
The value of sharing corporate information and multimedia content in the Facebook Era.
INDEX
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01 eBusiness strengths
02 Solutions & services
03 Success stories
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01 eBusiness strengths
02 Solutions & services
03 Success stories
OUR MARKET VISIONEBUSINESS STRENGTHS
take advantange of the convergence & internet (r)evolutionera
about
70%
…employees spent around 20-40%
during working time searching
for internal information
We provide solutions that help our customers to maximize and make profit using the new social
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…blogosphere has grown
90%in the last 2 years
around
74%of internet users
see their shopping
influenced by info found
online
70% website traffic comes from
search engines…
make profit using the new social media & internet .
Content is being considered the new medium. What about yours? Your customers spend around 30 hours per month online. � Manage your web presence and social graph� Implement rich interface for conversion� Provide clients and employees with a
powerful tool for find the correct information and content.
� Optimize your web presence and content: define your findability and online reputation
INTERNATIONAL OFFERINGEBUSINESS STRENGTHS
POR - Portals & Web 2.0 Corporate & multichannel web portals; Aplications y web social (blogs, wikis, etc.); Content management systems and Portals (Portal framework);
– Corporate Search Engine
ECS – eCommerce Solutions Ecommerce solutions and/or payment models where product definition is lined up with commercial strategy. Definition of commercial channel and platform implementation.
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CSE – Corporate Search Engine Definition, design and implementation of corporate search solutions. “Ad hoc” developments for search results customization.
SSS – SEO, SEM, SMO Business solutions based on indexing improvement, findability and web popularity, as a way to enhance presence and conversion .
What is our best for helping international costumers
PROVEN
SOLUTIONS
WITHOUT
BOUNDARIES …. > ACC – Web AccessibilitySolutions focused on easing universal access to contents and applications regardless of software, hardware or user's background and skills.
CAPABILITIESEBUSINESS STRENGTHS
We operate throughout the whole value chain to provide complete answers to the challenges our customers propose us.
!
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01.Customer
and Product
strategy
Presence model,
objectives,
segment, value
proposal, portfolio
of products and
services,
marketing actions,
measurement
indicators.
04.Functional analysis and process definition
System's analysis and functional definition, process rationalization guided and/or driven by corporate content.
05.Development and integration
Web programming (accessibility) and development over platform and channels chosen in the strategy.
03.Presentation interface definition and interaction model
Information architecture, Interaction and graphic model (persuasion) bounded to customer and product strategy.
06.Implementation
and operation
support
Implementation in
customer's platform
and development
support. Support for
users with
publishing roles.
02.
Contents
Strategy
Value proposal,
recommendation
strategy,
aggregation-
distribution
models, migration
and multichannel
operation plans,
SEO optimization.
PartnersEBUSINESS STRENGTHS
“Our extensive experience with different market solutions and the broad framework of alliances allo ws us to be independent of the solution to integrate”
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TALENT
eBusiness area gathers more than 250 consultants and experts in several areas such as integration of WCM and Portal solutions, state-of-the-art digital media, interface design and interaction, eCommerce, SEO/SEM technicians, RIA
EBUSINESS STRENGTHS
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eCommerce, SEO/SEM technicians, RIA programming, business consultancy, project management, etc.
Our teams value lies in combining highly technical profiles with business experts in content management related processes, sharing the same methodology and working vision .
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01 eBusiness strengths
02 Solutions & services
03 Success stories
POR - PORTALS & WEB 2.0SOLUTIONS & SERVICES
Capture, management, publishing and distribution of multimedia contents through web 2.0 capable portals.
Our wide experience has allowed us to create several portal
Offering�Conceptualization and development of
Corporate and Multichannel Portals.� Information and content structure
architectures.
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us to create several portal frameworks that speed up solutions development and subsequent maintenance
architectures. �Administration and content management
models definition. �Creation and mobilization in several
diffusion channels (web, mobile devices, iTV, e-mail, sms, wap, pda, tdt, new media, etc.).
�Selection, integration and implementation of Content Management and Portal Management systems.
�Definition, development and integration of web 2.0 solutions: blogs, wikis, communities, social networks, micro formats.
�Social strategies and management of new services along with dynamization.
� Portal
� Web 2.0
� Content Management
� Corporate Web
� Online Channels
� Social Web, Blogs, Communities, Wikis
� Collaboration Tools
keywords
� FatWire, Vignette, OpenCms, LifeRay, MOSS, WebCenter, Lotus Connections, Joomla, Drupal
� Portal Framework
� Search Engines
ECS - eCOMMERCE SOLUTIONSSOLUTIONS & SERVICES
Offering�Definition and development of all kinds of
transactional portals. �Product definition consultancy, along with
Development of eCommerce capable of turning visitors into customers: rich interfaces
We are focused in self -managed
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�Product definition consultancy, along with model interaction design and dynamic change-ready interfaces.
�Search engines and social networks (SEO, SEM, SMO).
�Definition and integration of eCommerce solutions and/or payment models.
� Integration of eCommerce products and platforms (Broadvision, Microsoft Commerce Server, … ) with multi-product, multi-brand, multi-language, multi-currency, as part of other corporate applications (ERP, CRM, Payment gateways, etc.).
We are focused in self -managed platforms to built and integrate segmented and apprehensive sales scenarios.
� Conversion Ratio
� Check-out / Shopping Cart
� Showcase
� Booking Center
� Customer Channel
� Commercial Channel
� Products Digital Catalog
keywords
� Marketplace
� Social and Affinity shopping
� User Reviews
� Rich Interfaces or RIA
� Backoffice Integrations
CSE - CORPORATE SEARCH ENGINESOLUTIONS & SERVICES
Offering�Search solutions in corporate web
environments to find and retrieve information and contents from corporate and/or federation
Definition and integration of search solutions in corporate web environments
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and contents from corporate and/or federation sources (file systems, databases, portals, corporate applications, etc.).
�Definition, development and integration of “ad-hoc” solutions that incorporate a logic layer preceding search engine, customizing search results model for customer's business and final users: clustering, security realms, segments, search facets.
� Implementation of “out of the box” products from all major vendors, including installation, configuration, and training.
We incorporate business logic to content recovery model in our quest to achieve final user satisfaction
� Autonomy, Lucene, Google (GSA)
� Google Enterprise Partner
� Search Engines
� Information Sources, Databases
keywords
� Content Indexing
� Search Engines
� Knowledge Management
� Search Facets
SSS - SEO, SEM & SMOSOLUTIONS & SERVICES
Offering�SEO (Search Engine Optimization), definition
and implementation of strategies to enhance search engines positioning.
We define, design and implement coordinate actions that improve indexation and web popularity.
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search engines positioning. �SMO (Social Media Optimization), presence
optimization in new social media.�SEM (Search Engine Marketing), definition
and implementation of marketing campaigns in search engines.
�Strategies to improve Online Reputation, implementing solutions to favour web search positioning.
�Benchmarking of competitors web positioning. �Web analytics, monitoring and analysis of
web performance.
Synergy of marketing, contents, and web professionals in order to achieve the highest performance in optimization actions.
� Human Computer Interaction
� Keywords
� Adwords / Adsense
� Organic Positioning
� Social Networks
keywords
� Marketing Online
� WebMaster Tools
� Positioning Strategies
� Findability
� Web Analytics
ACC – WEB ACCESIBILITYSOLUTIONS & SERVICES
Offering�Project developments with Real Accessibility,
in accordance with applicable law (WCAG 2.0 / UNE 139.803:2004), and current legal
Definition and implementation of access solutions that fulfil applicable law beyond technological solution
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/ UNE 139.803:2004), and current legal requirements (Real Decreto 1494/2007).
�Consultancy and definition of strategies in Accessible technologies.
�User Labs.� Integration of accessibility solution in content
management systems and implementation of evaluation and monitoring tools.
�Sustainable accessibility services: policies and technical support.
�Auditing and verification in accessible developments, to adjust projects for certification processes.
Wide experience on large turnover and complexity, with international awards and acknowledgement.
� Human Computer Interaction
� W3C and WAI Standars
� Legal Requirements
� Social Compromise
� Universal Access
keywords
� Assistive Technologies
� Multidevices
� Expert Validation
� Accessible CMS
� Accesible Rich Internet Applications.
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01 eBusiness strengths
02 Solutions & services
03 Success stories
EXTERNAL WEBSITE – REAL MADRIDSUCCESS STORIES
Objetives
• Improve the capabilities of online marketing
• Increase user database for campaigns and promotions
• Improve services for Real Madrid associates, supporters
�Definition and implementation of Real Madrid Football Club website.
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• Improve services for Real Madrid associates, supporters and followers
Scope
• Graphical and functional definitions; technical development and implementation; previous portal data migration.
• Consultancy of applicable online marketing strategies for the new portal
• Additional portals: Real Madrid Radio, contents for mobile devices, Real Madrid TV
Benefits
• Remarkable increment in access statistics
• Improvement of online campaign results
� Portal
� Content Management
� Multimedia
� Web 2.0
� Customization
� Online Marketing
� Fatwire
keywords
BUSINESS PORTAL - IBERIASUCCESS STORIES
Objetives
• Reinforce Iberia's online business
• Improve user experience
�Definition, design and implementation of Iberia.com.
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• Improve user experience
• Conceptualize, define and build new functionalities that add to client value
• Build a flexible system
Scope
• Complete redesign of Iberia.com
• Merge with Amadeus network database and with Vignette and BroadVision CMS.
• Customer dynamic interface design.
Benefits
• Increase of online sales over 50%.
• Online flight tickets application has became an eCommerce reference.
• Organic positioning in Google
� eCommerce
� User Experience
� Usability
� Brand Image
� Vignette
� Broadvision
� SEO
keywords
ONLINE CHANNEL REDESIGN – TELEFONICASUCCESS STORIES
Objetives
• Adaptation of brand image to the online world
• Improvement of user experience
• Boost in sales
�Conceptualization, Definition and Design of the new Telefónica´s online channel
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• Boost in sales
• Creation of an Excellence Channel with aspirations to become a sector reference.
Scope
• Definition of the new Telefónica´s User Experience.
• Creation of a new Look & Feel
• Usability Labs
• Interface development with accessibility specifications and SEO.
Benefits
• Homogenization of Telefónica´s brand image in Internet
• Significant increase in online sales
• Substantial improvement of portal and applications usability
keywords� eCommerce
� User Experience
� Brand Image
� Usability Labs
� Accessibility
� SEO
ENTERPRISE COMMERCIAL PORTAL -VODAFONE
SUCCESS STORIES
Objetives• Increase of Clients Portfolio, due to new registrations and
migrations through the new channel.
• Decrease time to market in the online channel commercial offer.
• Investment costs and platform operations reduction.
�Online channel that provides Vodafone.es with an integrated portal, in accordance to latest market demands, in order to increase customers and enterprises acquisition and loyalty .
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• Investment costs and platform operations reduction.
Scope• Portals and solutions in e-Commerce Customer and Enterprise
online shop, Presents-per-points shop, Customers area, VIP Accounts
• Adaptation of websites to applicable laws in web accessibility. Site Certificates.
• Implementation of Google´s enterprise search engine.
Benefits• Significant increment in new costumers acquisition
• Online contracting of new products and services
• Traceability processes optimization
• Accessibility in accordance with applicable law and social compromise image
� Online Channel Redesign
� Acquisition and retention
� Certified Accessibility
� Cost Reduction
� Traceability Proccess
� Content Indexing
� Google Searches
keywords
EXTERNAL WEBSITE - AENASUCCESS STORIES
Objetives
• Offer comprehensive, detailed and complete information to Aena´s airports users and to partner companies
�Definition and implementation of AENA´s institutional portal
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to Aena´s airports users and to partner companies
• To have a communication tool that allows diffusion of necessary information through different channels
Scope
• Graphic design, development and implementation
• External resources integration (real time flight schedules, destinations, environmental monitoring systems, etc.).
• Coverage of corporate areas and airports network infrastructure
Benefits
• Improvement of airports customer satisfaction
• Increase of access to additional channels of sales or distribution (documentation centre, online shop…)
� Portal
� WAI-AA Accessibility
� Multilanguage
� Content Management
� Integration
� Multichannel
� Fatwire
keywords
PORTALS – MADRID CITY COUNCILSUCCESS STORIES
Objetives
• Bring eGovernment to Citizens and employees facilitating access to contents and services.
• Improvement of portals usability and accessibility.
• Access to multichannel information.
Scope
• Analysis of previous portal, design, development, data
�Web Portal, Intranet y corporate content management system
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� Portal and Intranet
� Content Management
� Accessibility
� SEO
� Autonomy Search Engine
� Web 2.0
� Vignette
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• Analysis of previous portal, design, development, data migration and management change in order to achieve new portal acceptance.
• Implementation of eGovernment solutions such as electronic gazette, bulletin board and contractor profile.
• Creation of a framework to speed up portal development that has already been used to create two portals for electronic procedures and contracts.
• Web 2.0 tools, micro formats
Benefits
• Awards and usability acknowledgement of portal's ease of access.
• Increment in use statistics and satisfaction of both employees and citizens.
GIS – MADRID CITY COUNCILSUCCESS STORIES
Objetives• Provide Madrid City Council's Intranet with a complete GIS
professional tool for its architect teams.
• Compliant with Web accessibility applicable law regarding Spanish AA.PP.
• Propose GIS tool in such a way that it can evolve towards user friendliness with ordinary citizens.
�Market´s first accessible GIS solution for Madrid City Council´s Urban Guide.
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friendliness with ordinary citizens.
Scope• Development of a GIS tool with advance interaction and a high
degree of usability
• Reach an elaborated solution based in accessibility best practices, to make it easier for users with different disabilities.
Benefits• Satisfy in one single product all of citizens and Madrid City
Council employees needs.
• Compliance with current legislation regarding accessibility.
• Awards and acknowledgement of social compromise image.
� First Accessible GIS
� Social Compromise
� Awards and Acknoledgement
� Compliance of Current Legislation
� Technosite Certification (ONCE)
� Handicapped Users Labs
keywords