Socializing Luxury Brands: Digital Marketing Predicitons & Strategies for Prestige Brands

Post on 17-Oct-2014

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A 5 minute Film 436 presentation on socializing luxury brands, outlining the 5 predictions of the L2 Think Tank as well as providing examples of ditigal marketing and e-commerce strategies used by luxury brands such as Burberry, Gucci and Dolce & Gabbana.

Transcript of Socializing Luxury Brands: Digital Marketing Predicitons & Strategies for Prestige Brands

Socializing Luxury Brands

Digital Marketing Predictions & Strategies for

Prestige Brands

Image via L2

Mobile and iPad Commerce will Triple in 2012

Image via rainbowsinthesky.tumblr [weheartit]

Facebook will Begin to Show ROI

(Return on Investment)

Image via Arianna Stella [pinterest]

Burberry used F-Commerce to

launch their new perfume

Burberry Body. This allowed for consumers to shop for the

scent right on the social media

page

Tumblr, Instagram & Pinterest are Words You’ll Hear More of

Image via wendyslookbook.com [pinterest]

E-Commerce in China will be Prestige Brands’ Biggest Opportunity Within Five Years.

Image via [flickr]

Image via Forbes

We Have Seen the Enemy and it is Not Who You Think

it is

Image via Jennifer [Pinterest]

Image via Julia Eskins

“There was not a week this year where

Burberry did not innovate in

marketing, hence the decision to name it Luxury Marketer of the Year was not

difficult” – Mickey Alam Khan

Image via butmanybags

Gucci increased it’s digital

presence with the newly

launched Tumblr page and an

updated version of it’s iPad and

iPhone applications in August 2011

Image via Gucci.tmblr

Image via DDJIMMY

“Very emotive, very stylized, sensual and sexy - It’s a fantastic example of ecommerce evolution that really speaks to the luxury fashion consumer”

- Michael MiraflorImage via Lisi [Grit&Glamour]

Image via bwgreyscale.com