Social Snapshots of the World: China Edition

Post on 29-Jun-2015

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Transcript of Social Snapshots of the World: China Edition

Social Snapshots of the World: China Edition

160 million users not on Facebook.

Where are they?

160 million users not on Facebook.

They are where “Everyone” gathers.

Where are they?

160 million users not on Facebook.

The leading network internet platform in China.

They are where “Everyone” gathers.

Where are they?

160 million users not on Facebook.

Renren.

The leading network internet platform in China.

They are where “Everyone” gathers.

Where are they?

160 million users not on Facebook.

The Top 5 Sites in China will never be your most visited sites.

Entering the market is next to impossible.

The Top 5 Sites in China will never be your most visited sites.

Chinese companies are the successful ones in the Chinese market.

Entering the market is next to impossible.

The Top 5 Sites in China will never be your most visited sites.

Social Media “Ones to Watch”

Chinese companies are the successful ones in the Chinese market.

Entering the market is next to impossible.

The Top 5 Sites in China will never be your most visited sites.

1. Sino Weibo

Social Media “Ones to Watch”

Chinese companies are the successful ones in the Chinese market.

Entering the market is next to impossible.

The Top 5 Sites in China will never be your most visited sites.

2. Renren3. Tencent (QQ)4. Douban5.Wechat

Why is Facebook never coming to China?

Why do Chinese companies have such an advantage? Why is Facebook never coming to China?

Why do Chinese companies have such an advantage? Why is Facebook never coming to China?

The Great Firewall of China

Chinese government has created ban lists for social media.

Employees click through images and videos for sensitive content.

Chinese government has created ban lists for social media.

“The Great Firewall will not prevent information from flowing into China, it will only slow the flood.”

Clint Schulte

Employees click through images and videos for sensitive content.

Chinese government has created ban lists for social media.

Vision Statement: “To re-define the social networking experience and revolutionize the way people in China connect, communicate, entertain and shop

Game.Renren.com 56.com Noumi.com

Games Social CommerceOnline Videos

The layout is exactly the same as Facebook.

The layout is exactly the same as Facebook.

They have pages for businesses.

The layout is exactly the same as Facebook.

The profiles are the same format.

The layout is exactly the same as Facebook.

For Chinese students, Facebook is not necessary.

How do you connect in China if you are not from China?

The answer is simple.

How do you connect in China if you are not from China?

And semi illegal.

The answer is simple.

How do you connect in China if you are not from China?

Virtual Private Network. Or VPN.

And semi illegal.

The answer is simple.

How do you connect in China if you are not from China?

This is Clint.

This is Kurtis. This is Clint.

They are my friends.

This is Kurtis. This is Clint.

They are studying in China.

They are my friends.

This is Kurtis. This is Clint.

Clint and Kurtis have many insights to the social media world of college students in China.

“Some students I know do not care about Facebook because all of their friends have Renren. Unless they have international friends, there is no point to having a Facebook.” Clint Schulte

Clint and Kurtis have many insights to the social media world of college students in China.

“Most Chinese students do not use Facebook because of the government and they don’t want to break the law by getting a VPN, so most have other forms of social media like QQ or Renren.” Kurtis Carlin

“Some students I know do not care about Facebook because all of their friends have Renren. Unless they have international friends, there is no point to having a Facebook.” Clint Schulte

Clint and Kurtis have many insights to the social media world of college students in China.

In conclusion:

The Great Firewall makes Western companies ineffective.

In conclusion:

The Chinese people have their own forms of social media.

The Great Firewall makes Western companies ineffective.

In conclusion:

And they are effective. The Chinese people have their own forms of social media.

The Great Firewall makes Western companies ineffective.

In conclusion:

If you plan on going to China…

And they are effective. The Chinese people have their own forms of social media.

The Great Firewall makes Western companies ineffective.

In conclusion:

And want to connect socially on social media…

If you plan on going to China…

And they are effective. The Chinese people have their own forms of social media.

The Great Firewall makes Western companies ineffective.

In conclusion:

Invest in a VPN and look at cute cats.

And want to connect socially on social media…

If you plan on going to China…

And they are effective. The Chinese people have their own forms of social media.

The Great Firewall makes Western companies ineffective.

In conclusion:

Questions?