Post on 19-Jun-2015
description
SOCIAL SELLINGSOCIAL SELLING
DEFINING THE SOCIAL LEADDEFINING THE SOCIAL LEAD
101101
FOREVERFOREVERHAVE BEEN CHANGED
WHAT IF I TOLD YOU
THAT “LEADS” AS YOU KNOW IT
$
$$
$
that businesses are missing out on millions of sales & engagement
opportunities
WHAT IF I TOLD YOU
Every single year
WHAT IF I TOLD YOU WHAT IF I TOLD YOU MARKETING & SALES PROFESSIONALS WERE
MISSING OUT
Every single year
MISSING OUT
WHAT IF I TOLD YOU WHAT IF I TOLD YOU MARKETING & SALES PROFESSIONALS WERE
MISSING OUTMISSING OUT
In Tourism.
In Automotive.
In Telecom.
In Retail.
EVERYTHING.in
WHAT IF I TOLD YOU... EVERYTHING.
Problems.IT’S A F**KING EPIDEMIC!
that businesses are missing out on millions of sales & engagement
opportunities
YET PEOPLE ARE BEING IGNORED.
Problems.
Solutions.
PEOPLE HAVE
BRANDS HAVE&
YET PEOPLE ARE BEING IGNORED.
DEFINEDEFINEWE ARE HERE TO
IT’S TIME TO CHANGE.
THE POWER OF A SOCIAL LEAD
CONSIDER THIS...
EVERY
MINUTE - EVERY HOUR - EVERY DAY
PEOPLE ARE BEING INFLUENCED BY SOCIAL MEDIA TO MAKE THEIR PURCHASE DECISIONS.
Compare products.
Ask for recommendations.
Find more information aboutdifferent products and services.
PEOPLE ARE USING SOCIAL MEDIA TO:
EVERYTHING.
These are opportunities for brands to get involved and engage with
potential customers.
EVERYTHING.
These are social leads
ACTIONABLE OPPORTUNITIES IN WHICH BRANDS SHOULD ENGAGE.
HUGESOCIAL MEDIA PRESENTS A
OPPORTUNITYHUGE
OPPORTUNITY
SINCE YOU STARTED READING THIS DECK, THERE HAVE BEEN...
1,130 TWEETS ABOUT ELECTRONICS
3,201 TWEETS ABOUT AUTOMOTIVE
2,183 TWEETS ABOUT TRAVEL
AND SOME OF THOSE CONVERSATIONS ARE OPPORTUNITIES.
TOTALCONVERSATIONS
ACTUAL SOCIALLEADS
of all social leads areresponded to by brandson twitter.
1%LESSTHAN
YOU TREAT IT THE SAME WAY YOU WOULD THE PERSON WALKING INTO YOUR
DEALERSHIP, OFFICE OR STOREFRONT.
STOP MAKING ITso
BLOODY AWKWARDBLOODY AWKWARDSTOP MAKING IT
of all social leads areresponded to by brandson twitter.
A lead is a potential sales contact:
an individual or organization that expresses
an interest in your goods or services.
BOTH OUR TRADITIONAL & SOCIAL LEAD MEET THIS DEFINITION.
A lead is a potential sales contact:
an individual or organization that expresses
an interest in your goods or services.
Respond like a human.
L�k for cues...
L�k for cues... And use them to your advantage...
PEOPLE PEOPLE$ BUY FROM $PEOPLE PEOPLE
INSTEAD OF SITTING ON THE SIDELINES..
3
of all social leads areresponded to by brandson twitter.
STOP MAKING ITSTOP MAKING IT
of all social leads areresponded to by brandson twitter.
@LeadSift
ANY QUESTIONS?
THE END