Social Networking (2.0)Björn Hartmann

ways to communicate and online platforms

influences on society

business world

future

Overview

Ways to communicate

105

50

16

400

275myspace.com

facebook

studiVZ

LinkedIn

twitter

members

‣ social connections are now visible

• everybody can participate (e.g. senior citizens)

• easy and new way to network

Influences on society

• real communication?

• “friend” = friend?

• data privacy

• identity theft

• stalking

Influences on society

Business

• cheap

• fast

• target group

Marketing

• advertising

• acquisition

• customer services

• dialogue

• feedback

• closer contact

• brand awareness

• brand image

Public Relations

• how to measure the effects?

• few experience

• how to manage

Problems

• show your expertise

• personal branding

Customers

@blauesloft

live communication,social media, marketing …

• recruiting process

• part of everyday life

• new media consuming

• “Augmented Reality”

Future

Björn Hartmann

twitter.com/blauesloft