Social Networking 101Communicating in the Digital Age using Linkedin

Matt Forbes, Apex Systems Inc.Michael Rawlins, Open Solutions Inc.

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Who are we...

Matt ForbesManaging Director, Apex Systems Inc.

Michael RawlinsDirector, Interaction Design, Open Solutions Inc.

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What is LinkedIn?

Social Media defined - access to millions of professional contacts4

Why Important?

It’s not a fad

A sharing revolution

Many to many communication mindset

A read write cultural shift

Users are in control

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a Persuasive Strategy...Reciprocation

Commitment & Consistency

Social Proof

Authority

Liking

Scarcity

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Number of Users Worldwide

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What’s the Value

This was me... 100’s of business cards in a shoebox8

It’s about your Profile...

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and the Applications...Groups

Applications

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and Recommendations...

Your CV online11

and about Answers...

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Conducting Polls...

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Who’s Viewing Your Profile

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about Reconnecting...

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and Adding Contacts...

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and Promoting your Ideas...

Slideshare

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Finding Opportunities...

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Etiquette is important...

Create a credible persona

Private is good, but can send the wrong message

Accept new contacts

Foster new relationships

Be yourself [the digital version]

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questions...

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thank you...

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