Post on 10-May-2015
description
SOCIAL
MEDIA+EVENTEXTEND THE REACH OF YOUR EVENT WITH SOCIAL
MEDIA
JAMIE LYNN MORGAN
BRAND AMBASSADOR
HTTP://JMORGAN.US
SOCIAL MEDIA & THE FUTURE OF EVENTS
• SOCIAL MEDIA TODAY
• WHY SOCIAL MEDIA AND EVENTS?
• THE FOUR STAGES OF AN EVENT
• HOW DO I PLAN FOR SOCIAL MEDIA?
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
WHY SOCIAL MEDIA & EVENT MARKETING?
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
WHY IS SOCIAL MEDIA IMPORTANT?
• THE WAY WE OBTAIN INFORMATION HAS CHANGED
• SEARCH IS NOW KEY IN OUR ONLINE DISCOVERY PROCESS
• SOCIAL NETWORKS ARE OUR CONNECTION POINT
• MOBILE AND MOBILITY ARE MORE IMPORTANT THAN EVER BEFORE
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
SOME VITAL SOCIAL STATISTICS
• 1 IN EVERY 13 PEOPLE ON EARTH IS ON FACEBOOK
• ALMOST 1 MILLION ACCOUNTS ARE ADDED TO TWITTER EVERY DAY
• OVER 6 BILLION HOURS OF VIDEO ARE WATCHED EACH MONTH ON YOUTUBE
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
WE TALK ABOUT REMARKABLE EXPERIENCES
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
CROWDSOURCING
1. CROWDSOURCING CAN DRAW AN AUDIENCE TO AN EVENT BY ASKING THEM TO HELP SHARE THE AGENDA
2. ASK YOUR AUDIENCE TO PARTICIPATE IN SOMETHING LINKED TO THE REASON THEY ARE AT THE EVENT
3. MAKE IT SIMPLE
4. CROWDSOURCE IN PLENTY OF TIME TO INFLUENCE THE CROWDS DECISION
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
CORE COMPONENTS OF SOCIAL AT AN EVENT
Organize
Promote
Engage Extend
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
ORGANIZE WITH SOCIAL
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
CHOOSE A SOCIAL TOOL FOR EVENT PLANNING
• SPLASHTHAT..COM
• EVITE
• EVENTBRITE
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
There are any different social tools that can be used to plan, organize and invite attendees to your event
SOCIAL MEDIA CONNECTS YOU TO RECOMMENDATIONS
• TOOLS AND SERVICES LIKE YELP CAN HELP CONNECT WITH OTHERS WHO HAVE HAD SIMILAR EXPERIENCES, USED SUPPLIERS, LOCATIONS, AND MORE
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
PROMOTE ON SOCIAL CHANNELS
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
• ESTABLISH A SOCIAL PRESENCE TO ENABLE PROMOTION OF THE EVENT
• PUBLISH ANY SPEAKERS DETAILS
• SET UP CALENDAR OF CONTENT AND START TO ADD TEASERS ON SOCIAL CHANNELS
• CREATE AN EVENT HASHTAG (#IMCDA) FOR USE THROUGHOUT THE EVENT
VINE OR INSTAGRAM VIDEOS ARE QUICK AND EFFECTIVE
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
ENGAGE WITH ATTENDEES DURING THE EVENT
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
• CONVERSATIONS SHOULD BE CENTERED AROUND IMPORTANT INFLUENCERS AT EVENT
• USE SOCIAL CHANNELS TO RELEASE EXCLUSIVE CONTENT TO ATTENDEES
• USE REAL TIME TOOLS (TWITTER) TO TRACK, PARTICIPATE IN AND SHOWCASE TRENDS TO OTHER ATTENDEES
• ENCOURAGE ATTENDEES TO CREATE CONTENT THROUGHOUT THE EVENT
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
• AGGREGATE CONTENT BEING CREATED AT YOUR EVENT AND DISPLAY ON SCREENS AND MONITORS ONSITE
THINK ABOUT WHAT YOUR ATTENDEES ARE DOING
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
• ENSURE YOU ARE NOT ASKING YOUR ATTENDEES TO DO SOMETHING THAT DOES NOT ALIGN WITH WHAT THEY ARE DOING AT THE EVENT
• BUILD AROUND CORE ELEMENTS OF YOUR SESSION WITH SOCIAL MEDIA ACTIVATORS
• BE SURE TO SCOUT YOUR VENUE WITH YOUR SOCIAL MEDIA PLAN IN HAND
• ENGAGE A CONVERSATION MANAGER TO HELP MANAGE CONVERSATIONS
EXTEND THE LIFETIME
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
CREATE A SOCIAL HUB TO EXTEND CONTENT
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
SHARE IMAGES AND CONTENT
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
• SOCIAL CHANNELS ENABLE ATTENDEES TO MAKE LASTING CONNECTIONS AFTER THE EVENT AND CONTINUE DISCUSSIONS
• PROVIDE RECAPS AND USEFUL ASSETS FOR SHARING (IMAGES, PLAYLIST, VIDEO)
• TRACK TRENDS AND REACH TO UNDERSTAND VOLUME OF CONVERSATIONS AT EVENT
• SOCIAL FEEDBACK IS VITAL FOR UNDERSTANDING FUTURE EVENT THEMES
HOW CAN I PLAN FOR SOCIAL MEDIA AT MY EVENT
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
PLAN YOUR APPROACH
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US
• SET UP A BLOG- POST UPDATES, HAVE SPEAKERS & PREVIOUS ATTENDEES SUBMIT GUEST POSTS. LINK ALL SOCIAL MEDIA PROFILES TO THE BLOG AND HAVE A “SHARE THIS” FEATURE
• USE LOCATION BASED MARKETING (FOURSQUARE, FACEBOOK, YELP)
• TWITTER- CREATE A HASHTAG AND TWEET OUT UPDATES BEFORE, DURING, AND AFTER EVENT
• FACEBOOK- CREATE AN EVENTS PAGE AND FACEBOOK PAGE
• LINKEDIN- SEND OUT PERSONALIZED INVITES
• UTILIZE ANY EMAIL LISTS TO SEND OUT INVITES AND EVENT ANNOUCEMENTS
THANK YOU FOR YOUR TIME!EMAIL: JAMIE@JMORGAN.US
TWITTER: @RUSTYRIDERGIRL
JAMIE LYNN MORGAN, BRAND AMBASSADOR, HTTP://JMORGAN.US