Post on 01-Sep-2014
description
USING SOCIAL MEDIA TO TELL YOUR STORY
AND RAISE FUNDS
#PANOAC2012
Thanks to the session sponsor:
AMY SAMPLE WARD MEMBERSHIP DIRECTOR
NTEN.ORG/PANO-MEMBERSHIP
AGENDA
• Telling your story• Raising funds and reaching new people• Building multi-channel strategies• Questions• Tools and resources
TELLING YOUR STORY: WHO
COMMUNITY
Flickr: efleming
NETWORK
Flickr: thefangmonster
CROWD
Flickr: SashaW
COMMUNITY MAPPING
STEP 1: GROUPS
Questions to ask:Do different programs or departments connect with different groups?Do services or products target different groups?How would you describe your community to someone unfamiliar with your work, and if it is relevant to them?
STEP 2: GOALS
Questions to ask:Why does the community continuing needing your services, programs or work?What is in it for others to participate?
-----What do you need help with or involvement from the community to do?How can your work improve with engagement?
STEP 3: TOOLS
Questions to ask:Where does this group already talk or engage online?Which tools are most appropriate to the kind of message or content?What kind of engagement is required to match the goals?
COMMUNITY MAPPING TEMPLATE
Get this template! http://bit.ly/DIYcommunity
TELLING YOUR STORY: WHAT
CONTENT PLANNING
STEP 1: CONTENT
Examples:Program or service updates/changesStaff announcementsJobs Volunteer opportunitiesFundraisersEvents
STEP 2: GOALS
Examples:Increase visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild community
STEP 3: OUTLETS
Examples:Newsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlog
CONTENT PLANNING TEMPLATE
Get this template! http://bit.ly/DIYtemplate
TELLING YOUR STORY: WHERE
LISTENING WITH RSS
LISTENING WITH RSS
LISTENING WITH ALERTS
LISTENING WITH TWITTER
LISTENING DASHBOARD
LISTENING DASHBOARD
GOOGLE ANALYTICS
ALERTS
METRICS TRACKING TEMPLATE
Get this template! http://bit.ly/DIYmetrics
TELLING YOUR STORY: WHEN
TWITTER TOOLS
• TweetWhen.com• WhenToTweet.com• TweetReports.com• Tweroid.com• TweetStats.com• Twitalyzer• 14blocks
FACEBOOK TOOLS
• Edgerank• Booshaka• Insights• Your own tracking!
TELLING YOUR STORY: WHY
RAISING FUNDS AND REACHING MORE PEOPLE: THE RESEARCH
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
TOP 12 HIGHLIGHTS
COMMUNITY DATA
ONLINE GIVING
ONLINE GIVING
MOBILE DATA
MOBILE DATA
MOBILE EMAIL
GETTING STARTED
FIRST: LISTEN
• Create listening dashboard• Identify bloggers, Twitter hashtags, and other
key words to follow• Add agenda item to staff meetings for review of
highlights or news from social channel listening
SECOND: RESPOND
• Post comments on blog (signpost back to your site)
• Use hashtags, or join a Twitter chat on relevant topic to the org/work
• Encourage all staff to comment and engage
THIRD: CREATE
• Add social media and mobile phone fields to your profile or registration forms (within reason!)
• Create content for the channel based on your content map
• Use segmenting or filtering options wherever possible
• TRACK!
QUESTIONS?AmySampleWard.orgNTEN.org SocialBySocial.com
@AmyRSWard
amy@nten.orgamy@amysampleward.org
TOOLS & RESOURCES: FREE AND LOW-COST OPTIONS
TWITTER TOOLS
• Twitalyzer• 14blocks• hashtags.org• Storify• Bit.ly, goo.gl, t.co, TinyURL, youtu.be, s.coop• Tweetdeck, Hootsuite
FACEBOOK TOOLS
• Edgerank• Booshaka• Insights• iPhone/Andriod/iPad• Tweetdeck, Hootsuite, etc.• LiveChatInc.com
LINKEDIN TOOLS
• Events• Groups and subgroups• Organization pages• Volunteering and causes• Slides, blogs, and other apps
GOOGLE TOOLS
• Google checkout• YouTube Channel + livestreaming• Adwords• http://www.google.com/nonprofits/
RESOURCESTemplates:Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics
Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.phpManaging Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/
Reports:eNonprofit Benchmarks Report: http://www.e-benchmarksstudy.com/ Nonprofit Social Networking Report: http://nonprofitsocialnetworksurvey.com/
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.htmlhttp://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-
systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-
the-difference-and-the-opportunity/http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-
change/http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-
sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-
landscaping/