Post on 31-May-2015
description
SOCIAL MEDIA – SO WHAT!
“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.”
Source: Wikipedia
DEFINITION SOCIAL MEDIA
"SOCIAL MEDIA ARE THE TOOLS THAT FACILITATE ONLINE COMMUNICATION"
SOCIAL MEDIA BINGO
WHICH TYPES OF SOCIAL MEDIA CAN WE DISTINGUISH?
1. COLLABORATIONPROJECTS
Wikipedia, Quora
2. (MICRO)BLOGSTwitter, Wordpress, Tumblr
3. CONTENT COMMUNITIESYouTube, Flickr, Vimeo, Picasa
4. SOCIAL NETWORKSLinkedIn, Facebook, Hyves, Google+
5. VIRTUAL WORLDS(GAMING / SOCIAL)World of Warcraft, Minecraft,
Runescape, Second Life, Habbo Hotel
THESOCIAL
WEB
HOW BIG IS SOCIAL MEDIA?
STATS & NUMBERS WORLDWIDE
901 MILLION ACCOUNTS700 MILLION VISITS (MARCH 2012)2.7 BILLION LIKES / COMMENTS EACH DAY1 BILLION POSTINGS EACH DAYAVERAGE USE 7 HOURS (MARCH 2012)
VALUE $ 104 BILLION
50 MILLION ACCOUNTS6.4 MILLION USERS
BOUGHT BY FACEBOOK FOR$ 1,000,000,000.-
607 MILLION REGISTERED ACCOUNTS140 MILLION ACTIVE USERS (JUNE 2012)55% ARE MOBILE USERS400 MILLION TWEETS EACH DAY
161 MILLION REGISTERED ACCOUNTS107 MILLION UNIQUE VISITORS EACH MONTHPROFESSIONAL B2B NETWORK
29 MILLION VISITORS (MARCH 2012)9 MILLION PRESENTATIONS
BOUGHT BY LINKEDIN FOR$ 119 MILLION
2ND LARGEST SEARCH ENGINE WORLDWIDE800 MILLION REGISTERED ACCOUNTS4 BILLION VIEWS EACH DAYUPLOAD 60 HOURS OF VIDEO PER MINUTE
170 MILLION ACCOUNTS (APRIL 2012)61 MILLION VISITORS (MARCH 2012)
3-5 MINUTES PER VISIT
FASTEST GROWING SOCIAL NETWORK VISUAL PRESENTATION, INTEREST DRIVEN 10.4 MILLION USERS (FEBRUARY 2012) MORE TRAFFIC THAN GOOGLE+/LINKEDIN
80% IS FEMALE 10% IS MORE LIKELY TO BUY THEY SPEND 10% MORE THAN AVERAGE
WHAT ABOUT SOCIAL MEDIA IN THE NETHERLANDS?
9.7 MILLION ACCOUNTS (JANUARY 2012)5.2 MILLION UNIQUE VISITORS (MARCH 2012)20% USES DAILY
BOUGHT BY TELEGRAAF FOR APPR. EURO 40-44 MILLION (SPECULATION)
6.6 MILION REGISTERED ACCOUNTS 8.7 MILLION UNIQUE VISITORS 66% USE DAILY
3.4 MILLION REGISTERED ACCOUNTS 3.6 MILLION UNIQUE VISITORS 10% USES DAILY
PERIOD MEASUREMENT JANUARY – JUNE 2012
1.05 MILION REGISTERED ACCOUNTS 418,621 ACTIVE USERS 4.1 MILLION UNIQUE VISITORS 50% USES DAILY
7.5 MILLION UNIQUE VISITORS VIA PC/LAPTOP
PERIOD MEASUREMENT JANUARY – JUNE 2012
WHAT IS HAPPENING RIGHT NOW?
1. EVERYBODY IS GOING MOBILE
60% OF THE DUTCH OWN AT LEAST 1 SMARTPHONE
FUTURE PREDICTIONS OF MOBILE DEVICE OWNERSHIP
2. MOBILE PAYMENTS
MOBILE ATTRACTIVENESS
Source: https://chrispontonbdm.wordpress.com/ http://www.rfintelligence.co.uk/
3. SECOND SCREEN
TABLETS WILL DECREASE NECESSITY OF PC’S
4. ONLINE WORD OF MOUTH
70% TRUST CONSUMER OPINIONS POSTED ONLINE
WHO DO YOU TRUST MORE?
THIS GUY?
OR THIS GUY?
5. LOCATION BASED SERVICES
AND GEO-FENCING
CHILD LOCATION SERVICESCAR JACKING DEVICESCHECK-INS (FOURSQUARE)
6. GAMIFICATION
7. VIDEO
8. CONTEXT
WHY USE CONTENT MARKETING?
SO WHAT ABOUT ALLTHAT SOCIAL MEDIA?
WELL, IT’S NOT ACTING LIKE A ROBOT
WELL, IT’S NOT SPAMMING
WELL, IT’S NOT JUST SENDING MESSAGES
REMEMBER YOUR FIRST DATE
IF YOU’RE LUCKY
YOU PROBABLY DO NOT ASK THE QUESTION THE SAME NIGHT
THEN DO NOT BEHAVE THAT WAY ON
IT’S ALL ABOUT
IT’S ABOUT HELPING OTHERS
IT’S ABOUT ASKING QUESTIONS
IT’S ABOUT GIVING ANSWERS
IT’S ABOUT SHARING INFORMATION
IT’S ABOUT COLLABORATION
IT’S ABOUT ADDING VALUE
IT’S ABOUT INVESTING IN RELATIONSHIPS
HOW CAN MY BUSINESS USE SOCIAL MEDIA?
FOR PR AND/OR CRISIS COMMUNICATION
KLM - ICELAND
FOR CUSTOMER SERVICE (WEBCARE)
YOUPGATE
FOR LOYALTY PROGRAMS
FOR LEAD GENERATION
FOR ONLINE CONVERSATION
FOR BRAND BUILDING
“IT TAKES 20 YEARS TO BUILD A REPUTATION AND FIVE MINUTES TO RUIN IT.”
“IF YOU THINK ABOUT THAT, YOU’LL DO THINGS DIFFERENTLY” - Warren Buffet
FOR THOUGHT LEADERSHIP
GARY VAYNERCHUCK THE WINE GUY
SO, WHAT’S NEXT?
1. DETERMINE YOUR GOALS
2. DEFINE YOUR AUDIENCE
3. START LISTENING
4. GIVE REACTIONS
5. ENGAGE
“ENGAGING CONTENT DRIVES
SOCIAL MEDIA SUCCESS”
SOCIAL MEDIA TOOLBOX(JUST A FEW)
NEWSCONVERSATIONSDISCOUNTSWEBCARE
TEAM SPORTSEVENTSPERSONNELCOMPANY INSIDEWORK PLACE
PROFESSIONAL NETWORKDISCUSSIONSVACANCIESTHOUGHT LEADERSHIPBECOME BRAND TO WORK FOR
VIDEO-CONTENTPORTRAITSBUSINESS UNITSTUTORIAL VIDEOSINSTRUCTION VIDEOS
SO START, GET SOCIAL
MARK BASTIAANStwitter @myjoydy