Post on 22-Nov-2014
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April 8, 2023Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute
The Data Geek’s Guide to Social
Media Marketing
Presented by @jeffgibb
Presented by @jeffgibb
Simply Measured at a Glance
Trusted by 700 Customers, including 200 Digital Agencies and 35 of the Top 100 Global Brands
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Simply Measured at a Glance
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Simply Measured at a Glance
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Today’s Primary Data Source
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Interbrand 100 – Best Global Brands
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Do we really need data in social?
We All Know that Social Media is
Big
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Source: Search Engine Journal
Brands Have Clearly Arrived
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But, It’s Still Relatively Early For
Marketers
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Social is Becoming Increasingly
Complex
There are at Least 8-10 ‘Major’ Social Networks
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Social is Becoming Increasingly
Complex
Networks Change Every Month
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Social is Becoming Increasingly
Complex
New Networks are Constantly Emerging
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What Works For Leading Brands in
Social Media?
We’ve Seen Common Threads in
The Data…
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Visual
Consistent
Dedicated
Experimental
Visual
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Consumers Creating Visual Content
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Visual Content on Facebook
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Visual Content on Tumblr
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Dedicated and Around the Clock
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Dedicated / AroundThe Clock
Leading Brands Build Programs To
Respond
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91% YoY Growth
Activity of CS Handles has Increased
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The Best of Both Worlds
Top CS Brands Respond Quickly and at a High Rate
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Consumers Are There Around
The Clock
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@AskAmex Aligns with Customer Demand
Consistency
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Audi On Instagram
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Cross-Channel Assets
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Experimental
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Experimenting with New Features
Brands Adopt Facebook Hashtags
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Experimenting with New Content
Types
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Lululemon Adopts Instagram Video
Experimenting With Community
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Coordinated & Integrated: Starbucks
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Coordinated & Integrated: Amex
As Transactions Emerge on Twitter, Amex will be Ahead of the Curve
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Brands Begin Talking to Each Other on
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Brands Begin Talking to Each Other on
3 Weeks Later…..
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Data Driven Strategy by
Network
Data Driven Strategy by Network
Facebook’s Usage Total is Staggaring
“Facebook currently has more users than the entire internet had in 2004.” – Internet World Stats
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Facebook has 3x Penetration of
Online Adults
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Facebook – Highest Frequency of Use
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Facebook - Organic Reach is Declining
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As of Last Week…
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Data Driven Strategy by Network
Twitter – Images Have Become a Game
Changer
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The Expanded Image has +2x the Engagement
Twitter – Images Have Become a Game Changer
Twitter – Expanded Image Views
Expanded Previews have doubled the Engagement per Tweet on pic.twitter.com Photos for Top 100 Brands.
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Twitter – The Domination of
pic.twitter
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Data Driven Strategy by Network
Instagram Boasts Highest Engagement Rate
Mercedes-Benz has over 400% Engagement as a % of Audience
Brands are Lucky to Grab 15-20% on Facebook or Twitter
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Instagram Emerges as the Fastest Growing Audience
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Instagram Consistently has the Highest Growth Rate for Top Brands
Top Performing Post – Mercedes-
Benz
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83% of Instagram Posts by Top 100 Brands includes at least 1 hashtag
Instagram - #instacars vs.
#mercedesbenz
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Data Driven Strategy by Network
Tumblr – Longest Shelf-life
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Tumblr – MTV’s Visual Network
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Several Content Types, but all Roads Point to Visual
Tumblr – Breaking down MTV’s
Photos
2/3 of MTV Tumblr Photos are GIFs
Most Engaging Post in March is an Image of a Tweet
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Data Driven Strategy by Network
Vine – Impact on the Super Bowl
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2 Winners on Super Bowl Sunday
Vine – Emerging as a Key
Advertising Tool
Arnold & Ian Starred on YouTube, Vine and Network T.V.
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Vine – Leveraging Twitter to Broadcast
Engagement on Vines Posted on Twitter Tell the Story
Performance Within Vine is a Secondary Success Metric
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Vine – Piggy Backed on Super
Bowl Ads
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Vine – Tide’s Creative Impact
23 Vines Timed with Super Bowl Ads and Mentioned Other Advertisers by Name
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Let the Data Guide You!
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Have a Question About Anything?
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Let us know!
- Ask now
- Come see us at the Simply Measured booth
Our team will follow up
We will do our best to get you an answer about a brand, an industry or a trend you’ve
noticed.
The team will do some research and follow up with you (and likely write a blog post
about it).
Let’s Stay In Touch@jeffgibb
@simplymeasuredsimplymeasured.com/blo
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