Social Media Marketing for Retail Success (101)

Post on 27-Nov-2014

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Social and search basics, suggestions, tips and tricks and real life retail business screen shots for a shopping center in Kona, Hawaii.

Transcript of Social Media Marketing for Retail Success (101)

S

 Social Media Marketing

For Retail Success

Presented by: Julie Ziemelis. Ziemelis Communications

JulieZiemelis.com

Social Media Is Not A Fad

“Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing”, Ryan Holmes, founder of HootSuite. “By introducing a social media strategy into a retail organization, marketing teams can rapidly increase their customer engagement and drive sales.”

Social and Search

1. Your customers are talking about you online if you are in the conversation or not.

2. Potential customers are reading and reacting to what they read on Google and the web.

3. Studies conclusively show people respond to their friends recommendations and word of mouth before advertising.

The New Reality

No one will listen to what YOU say about YOUR company.

The downside: Ignoring customer reviews and recommendations on the web will affect in store sales.

The upside: By engaging with people willing to share their experiences with you, you can create a better customer experience, share what you did and create fans that will spread your message WILDLY and for FREE

Social Engagement and Monitoring

1. Google your company and see what people are saying about you.

2. Join Yelp, TripAdvisor, Yahoo, UrbanSpoon, FourSquare, etc so you can respond to customer reviews.

3. Address the issue, apologize, promise to do better and ask for another chance.

4. THANK PEOPLE who write nice reviews.

Don’t forget: It’s all in the public eye..for a VERY long time!

Social Is Mobile

Tourists and residents are checking for places to enjoy and discover on their mobile phones.

Geo-location recommendation sites like FourSquare are growing exponentially.

Facebook, Twitter, Yelp-all have mobile apps to help people get recommendations from their friends and other people.

People are checking Google from their mobile phones.

Are you there?

Proactive Social Engagement

Create a Facebook business page and give your customers a place to:

Get updates about promotions and special events

Learn more about your products/services and your passion for your business

Connect with you directly and share their thoughts, ideas and suggestions.

Drive sales by posting pictures of products and your fans enjoying your store.

What Does Google Say?

Let’s go online with Lanihau Center Retailers

How Yelp shows customers what others are saying at a glance:

Tips and Tricks

1. Get found: Get your business listed on Yelp, UrbanSpoon, TripAdvisor, Foursquare, Facebook

2. Engage fans: Encourage the people you know who had a great experience with you to say so online.

3. Monitor your web presence: Thank and reward your fans and respond to poor reviews..IN PUBLIC.

4. Rinse and repeat

5. Shhhhh…Google your competition and see which sites they show up on. Be there, too.

THANK YOU

Julie Ziemelis, Ziemelis Communications

Contact me: www.JulieZiemelis.com

Blogging my opinions at:

365Kona.com --- Facebook.com/365 Things to do in Kona

RESOURCE FOR YOU: www.slideshare.net/Radian6/social-media-strategy-for-the-retail-industry