Social Media Marketing for Entrepreneurs: Get New Customers Now!

Post on 01-Nov-2014

871 views 1 download

Tags:

description

This was the keynote presentation for the 2010 Tent Conference for the The Tent Rental Division of the Industrial Fabrics Association International, the only international trade association focusing on the tent rental market.The conference was held at the Scottsdale Plaza Resort in Scottsdale, Arizona.

Transcript of Social Media Marketing for Entrepreneurs: Get New Customers Now!

Jeffkorhan.comspeaker@truenature.com

630 774 8350630-774-8350

Social Media MarketingSocial Media Marketing For Entrepreneurs:Getting New Customers NowGetting New Customers Now

Presented by Jeff KorhanJanuary 22, 2010

The Relationship Economy The Relationship Economy

©Jeff Korhan and True Nature® 2009

Th P f t StThe Perfect Storm

©Jeff Korhan and True Nature® 2009

2010 Business Trends

1. Human-Centric Businesses

2. Collaborative Markets

3. Sustainable Communities

©Jeff Korhan and True Nature® 2009

Human-Centric Businesses

Monitor Your Brand

©Jeff Korhan and True Nature® 2009

Human-Centric Businesses

Get Comfortable with Authenticity

©Jeff Korhan and True Nature® 2009

Human-Centric Businesses

Learn the Language of the WebLearn the Language of the Webto be Relevantto be Relevant

©Jeff Korhan and True Nature® 2009

©Jeff Korhan and True Nature® 2009

Collaborative Markets

Multi-Media Marketingg

©Jeff Korhan and True Nature® 2009

Collaborative Markets

News in Real TimeNews in Real Time

©Jeff Korhan and True Nature® 2009

Collaborative MarketsCollaborative MarketsContent Development & Management

The Source

Content Development & Management

Social Media

The Source

Blog Inbound Links

WEBSITE

©Jeff Korhan and True Nature® 2009

Blogging is Storytelling with a PurposeBlogging is Storytelling with a PurposeVisibility Visibility Reputation and AuthorityReferrals

©Jeff Korhan and True Nature® 2009

Sustainable CommunitiesHelp Communities Do What They Want to Do

©Jeff Korhan and True Nature® 2009

S CSustainable CommunitiesEngage with Crowdsourcing

©Jeff Korhan and True Nature® 2009

Sustainable Communities

Augment Your Business Model

©Jeff Korhan and True Nature® 2009

A Community of Communities

©Jeff Korhan and True Nature® 2009

©Jeff Korhan and True Nature® 2009