Post on 07-May-2015
BruceClay.com.au
Social Media Marketing
Kate Gamble
BloggingFacebookLinkedInTwitterVideoBookmarking
Are you involved?
Yes, this is important
• Myspace – 114 Million• A blog post a second• Twitter – Global audience with
500% growth• Facebook – 124 Million Users• Over 60 Million blogs online• Half of Facebook users log in
every day
What does this mean for business…
Social Goes Online
• Anyone can publish• Contribute to the
conversation• The 4 Cs
– Content– Context– Connections– Community
Overview
• Strategy• Our approach• Examples• Social media metrics
STRATEGY
The Landscape
Goals
ConversionConversion
ApplicationPlatform Branding Traffic Ranking
Blogging
Microblogging
Video
Widgets
Audio
Wikis
Social Networks
Bookmarking
RSS
OUR APPROACHLive by it or die trying
Methodology
• Depends on your goals• Relate to the business model• Promotion verses spam• Be ‘remarkable’ ready
Mapping the options
Effort Blogging
Video Audio
Widgets
Social BookmarkingWikis
RSS
Social Networks
Value
Tips and Tricks• Social Media Breadcrumbs• The Conversation• Shiny Object Syndrome• Call to action• Organisation
Reputation Management
• ‘Google Reputation’• Vanity search• Deal with SERPs• Reply in person• Respond to negativity• Don’t spam the index• Look natural
SOCIAL MEDIA METRICSHow to measure your success
Decide your KPI
• What is your KPI– Web Metrics – Micro Metrics – Judgmental Metrics
GoogleMeasure the links• Link:www.myurl.com.au• Linkdomain:www.myurl.com.au
Measure the buzz• Allintitle:• Allinurl:
Measure the anchor text• Allinanchor:
Google Alerts For News, Blogs and Web.
Google AnalyticsFor traffic metrics
Google TrendsHot Trends
Twitter Search
• @kategamble • near:bondi beachwithin:15mi• SEO since:2008-05-01• traffic ?• hilarious filter:links• RSS feed
Twitter Search Cont…
www.TweetGrid.com
YouTube Analytics• ‘Insight’• Gives you data on
– Video views– Geographic audience– Relative popularity– Lifecycle of video
• Start small, but this is big
• Its evolving every day
• To see any benefit you will need analytics
• Your integrity is your most valuable asset
• Have some fun
BRUCECLAY.COM.AUTHANK YOU
Search Engine Marketing Specialists