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Additional community

Original community

Two-way dialog with marketBuilds brandIncremental revenueOften cited as excellent example

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Multiple points of participation

Key element of a national branding campaign

Use Cases> Users who are passionate

about a topic, activity, or issue> Photography> Fitness> Politics> Family/children> Current topics> Etc.

Success Metrics> Number of registered users

vs. participation

> Page view trend

> Profile completeness

> Net promoter score

Use Cases> Solicit input for creation or

updating of product, service or program> New product, service or program

> Major changes/update

> Market research

Success Metrics> Number of members vs.

number of ideas trend graph

> Number of acted on ideas trend ($ value per accepted idea)

> Latest ideas

> Net promoter score

Use Cases> Loyal base of customers you

want to engage and reward

> Formal loyalty program you want to leverage

Success Metrics> Number of members vs.

member participation graph

> Number of page views trend

> Top contributing members

> Net promoter score

Use Cases> Any organization with a

substantial, active user base can benefit from a Peer Support community

Success Metrics> Questions vs. answers

trend graph

> Total questions vs. open

> Total answers ($ amount per answer option)

> Top supporters

> Net promoter score

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