Social Media Marketing &

Analytics

Chua Li Hui (Leader)

Tan Pei Ying Goh Yee Ting

Lee Jin Ling

Campaign

“Interesting Idea and Win A Car”

Duration: 28days

Why we use social media?

Volkswagen

Increase brand awareness

To build trusts with consumers

Promoting the up-coming model

Increase Twitter follower

Increase Facebook Fan Page “like”

Using social media to:

Allow user to participate

Increase the level of engagement

Objectives

Age between 21 – 40

Small family size

Twitter or Facebook account

Style

Target Audience

Social Media Platform

Why do you think you are qualify for this campaign?

Follow Volkswagen

Tweet interesting answer

Twitter

“Like” Volkswagen

Facebook Fan Page

Post interesting answer

Facebook

Your Brain

What you need?

+Determination

Endurance Challenge

What you get?

Aims to:

Increase 20% in Twitter follower

Increase 20% in Facebook Fan Page “Like”

Increase 10% – 15%in Sales rate

Conclusion

The End!!