Post on 19-May-2015
description
Social Media Marketing
Step by step to your success!
Agenda•Why Social Media/overview?•Social Media Necessities•Facebook•Twitter•LinkedIn•Blogs•YouTube•Photosharing sites•Putting it all together
Why Social Media?
•Fish where the fish are.•Be a part of the community of experts.•Inexpensive compared to traditional forms of media.•Fundamental shift in how we communicate.•Watch the reaction of your brand in real time: Groupon.
Why Social Media?
People make recommendations based on their social Network “friends.”
When someone becomes a fan of your business, they are giving you permission to market to them- in fact, they WANT information from you!
Social Media NecessitiesBuild Trust.
Earned by creating a “Highly satisfied” customer experience.
Starts with a foundation of authenticity and open communication.
Add value from the customers perspective.
It’s all about the content.
Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business.
Content should be targeted to your audience
Use key words in content.
ALWAYS respond in an open, honest manner – be transparent.
How you respond to negative comments says a lot about you.
Social Media Etiquette
Think before you speak.
Don’t sell incessantly. Add value. Give as much as you get.
Speak like a real person, not a marketing piece.
Listen. Social Media is a two way street.
Share other people’s work – and attribute it a such.
If someone comments on your page, acknowledge their comment.
Be genuine. Reflect the personality of your company (or self)
Social Media Overview
• Blogger/Word Press• Blogs of any kind
• MySpace• Music Industry
• Flickr/Photobucket• Photo Sharing
• YouTube• What do you want to see?
• Foursquare• Location based applications
• Yelp• Restaurant reviews
70 Million Members and Growing
560,000 Professionals visit their homepage every day.
80% of companies use it for recruiting
Over 70% of members are college grad and above.
150 Million Accounts
67% of brand followers will buy that brand
45% login via mobile device
140 characters – or is it?
Twitter: Grow your following
Twellow.com
Search.twitter.com
Follow your potential customers
To follow back, or not to follow back?
• Over 500 million active users
• Average User has 130 “friends”
• Over 900 million objects that people interact with
• Pages, groups, events
• More than 30 billion pieces of content are shared each month
• Web links, news stories, blog posts, photos…
• More than 200 million active users access FB through their smart phone.
Tools and Resources
Hootsuite
Tweet Deck
Radian6
Mashable.com
Socialmediatoday.com
Inside facebook
Social Media Examiner
Seth Godin
Brian Solis
Groundswell
PIAT/Next StepsGet your pages set up – completely.
Facebook? Twitter? Blog? YouTube?
Create a content strategy.
Who, When, What?
Promote your pages
Web: Like Buttons, Facebook box, facebook ads?
In store: signs – contest?
External: Ads, business cards
Stay on track! Don’t start then stop.
Remember that Social Media is one piece of your marketing puzzle.
Thanks for coming!
Questions?