Post on 13-Aug-2020
Social Media
Made EasyJoel G. Anderson, PhD, CHTP
Evie Caprel, CHTP
Marketing & Social Media
• Social Media is just one component of a marketing plan
• Review your target audience! Who do you serve the most? Or who do
you want to serve?
• Then look at which social media platform serves that popoulation the
most or best.
• Start with small steps, and look at what you are willing to commit to.
• Have fun and embrace the social media movement!
Ethics and Social Media
• The Healing Beyond Borders’ Board of Directors adopted a social
media policy in March of 2014.
• Example of ‘Group Rules’ for LinkedIn:
• A complete copy of the Healing Beyond
Borders’ Social Media Policy & Procedures is
available through the office.
Facebook for
Businesses
Why use Facebook?
• Facebook is a great way to connect with your already-engaged
audiences.
• Facebook is one the best platforms for social media ads.
• Many people engage with Facebook every day.
• Facebook is a trusted platform.
• Facebook uses “Business Pages” as a way for companies to make a
profile.
What is a Business Page?
• A Business Page is very similar to your personal page.
• You can post updates, comment, and like as your company.
• The Business Page also has added benefits:
• Statistics about your page
• Posting events
• Information about your company
You have a Business Page, now what?
Add a profile picture and cover photo
• Profile picture: 160 pixels wide by 160 pixels tall
• Cover photo: 828 pixels wide by 315 pixels tall
You have a Business Page, now what?
Start posting to your followers!
What should you post?
Self-Promotions
Less than
50%
3rd-Party Content
More than
50%
LinkedIn for
Businesses
Why use LinkedIn?
• LinkedIn is a great way to connect with your audience as well as other
professionals in your field.
• LinkedIn is one of the best platforms for thought leadership.
• Most professionals engage with LinkedIn on a weekly basis.
• LinkedIn is now owned by Microsoft, and works well.
• LinkedIn uses “Company Pages” as a way for organizations to make
a profile page.
Using your personal profile for business!
Groups
• Join LinkedIn groups that are related to your field.
• Try to engage with them at least once a week.
• Participate in discussions and events.
Using your personal profile for business!
Reaching Out
• If you’re looking to connect with new professionals, consider
purchasing LinkedIn Premium
• It’s around $30 a month, but it allows you to reach out to professionals
outside of your 1st/2nd/3rd connections
What is a Company Page?
• A Company Page is very similar to your personal page.
• You can post updates, write blogs, comment, and like as your
company.
• The Company Page also has added benefits:
• Statistics about your page
• Posting events
• Information about your company
Making a Company Page
Move your cursor over “Interests” at the top of your
homepage and select “Companies.”
Making a Company Page
Click Create in the Create a Company Page box on the right.
Making a Company Page
Enter your company's official name and your work email
address. Click “Continue” and enter your company
information.
You have a Company Page, now what?
Add a profile picture and cover photo
• Profile picture: 400 pixels wide by 400 pixels tall
• Cover photo: 646 pixels wide by 220 pixels tall
You have a Company Page, now what?
Start posting to your followers!
What should you post?
Self-Promotions
More than
75%
3rd-Party Content
Less than
25%
YouTube for
Businesses
Why use YouTube?
• YouTube is a great way to connect with potential new clients.
• Video is one of the most engaging means of connecting with people.
• 6 BILLION hours of video are watched every month
• Great resource to create and share videos on other social media
platforms as well
YouTube Channels
• All YouTube channels are the same for both people and businesses
• It’s easy to use, and uploading can be done in the background while
you perform other tasks
• YouTube gives you a lot of information related to your channel, but
not all of it is important for small channels
How to make a YouTube Channel
There are 3 main ways to create a channel:
• Use your current Google profile (Gmail!)
• Create a new Google profile for your company
• Set up a Brand Account (advanced)
How to make a YouTube Channel
If you’re making a new Google Profile:
How to make a YouTube Channel
If you’re using your current Google Profile:
How to make a YouTube Channel
Go to YouTube, and select “My Channel”
How to make a YouTube Channel
Add a channel icon and channel art (background)
• Channel Icon: 800 pixels wide by 800 pixels tall
• Channel Art: 2560 pixels wide by 1440 pixels tall
How to make a YouTube Channel
Select the “Upload” button (right side) to add your video!
What should you post?
Self-Promotions
100%
3rd-Party Content
None!
Twitter for
Businesses
Many research conferences are now promoting the use of Twitter during
the conferences to connect and engage attendees.
These conference request that those tweeting about the conference use
particular hashtags when composing their tweets.
Hashtags are a way of creating searchable terms and tags on Twitter. By
inserting a hashtag into your tweet, you make your tweets easier to find.
Last year, I attended the International Family Nursing Association (IFNA)
conference in Denmark.
The association promoted the use of social media and specific hashtags
to its members and attendees. In fact, they presented a session on social
media at the conference itself.
That’s when I sent
this tweet—while
one of the
presenters was
delivering her talk on
social media via
YouTube.
You can see that I used
two of the conference
hashtags: #IFNC12 and
#familynursing.
Also, you’ll notice that ten
other people retweeted or
rebroadcast this tweet,
while four people marked
it as a favorite.
By retweeting, my tweet
goes out to a new set of
individuals who might be
interested in my work,
furthering my reach.
Researchers around the globe connect, collaborate, and share research
information via Twitter.
I have connected with researchers in my topical area from around the
world using Twitter.
TwitterI use Twitter professionally to:
• Curate information by retweeting information in tweets posted by
others or from websites.
• Connect with individuals with similar interests in research, education,
and practice by following them on Twitter.
• Create new content related to my research by telling the world what I’m
up to, whether that’s presenting at a conference, publishing a new
paper, or giving my opinion on my research topic.
Tweet Reach
Using an online application called Tweetreach, I was able to look at the
impact of hashtags that might be potentially included in tweets about
Healing Touch:
#healing
#healingtouch
#mindbody
#holistic
Tweet Reach
• Tweetreach gives you a visual snapshot of the exposure of a particular
hashtag over a certain period of time.
• It lets you know how many individual accounts were reached by tweets
using that particular hashtag.
Over 100,000
accounts were
reached with this
hashtag.
This occurred
over a 3 hour
period from
100 tweets
from 89
individuals.
So, what?
At the IFNA conference, the hashtag for the conference (#IFNC12)
reached 48,700 accounts over the course of nine days.
Not only did conference attendees see my work and interests through my
tweets, but also I:
• Was invited to submit a paper to the association’s journal
• Connected with potential collaborators around the globe
• Garnered new followers in my area of research.
How about this?
• The theory of the Strength of Weak Ties proposes that connections
with individuals who we know only peripherally are in many ways more
important than those with people who we know very well.
• This is because these weak ties grant us access to new networks, new
information, and new ideas.
How about this?
• A study at MIT found that Twitter users can generate better ideas.
• This is because when an individual’s Twitter network is more diverse,
he or she is exposed to less redundant information, which can lead to
innovative ideas.
• Not only can this help in building research opportunities, but it is also a
way in which education and practice can be highlighted.
You can disseminate information about
your classes, workshops, practice, and
community engagement via social media.
Diffusion of Ideas
Three of the individuals who presented the social media session at IFNA
stated that they were late adopters to Twitter.
They just didn’t see how it was relevant to them.
The switch flipped when they realized it was a way of adding strength to
their voice when speaking about their passion.
They realized that social media platforms gave them a global
megaphone to spread the word about their research, education, and
practice.
How to set up a Twitter account
Create an account. You will be asked for an email address and cell phone
number to verify your account. You will then need to create a username or
Twitter handle.
For example, mine is @JoelAndersonPhD
Start tweeting!
While we’re here at conference,
we definitely need to be tweeting.
And after conference, we need to
keep tweeting!
Use one or more of the following
hashtags:
#HBB2016
#healingtouch
#healing