The Virtual Cup of Coffee: Using social media to build your network

with Diane K. Danielson

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The business meeting

The reunion/friends night out

The cocktail party

The big three

Linking Up on LinkedIn: It’s a portfolio, not just a profile

Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

URL

Portfolio

Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

URL

Portfolio

Privacy & other settings

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Blog Link

Slideshare

Google Presentation

Applications

Networking

• Keep your name out there:

– Update your profile

– Write recommendations

– Status updates

– Add presentations/links to white papers

– Add 5 new contacts per week

• Interact with others:

– Groups

– Answers

Networking

• Who can you link to?

– People you know (have email address)

– Intros to people your friends know

– Can message people: in your group, in your friends’

networks.

• Tips for linking:

– Customize your invite

– LinkedIn Open Networkers (LIONs)

– Defer Facebook friend requests

Blogs: the backbone of social media

Target

marketYou

Blogs

Website

Blogs

Website

Blogs – how much, how often?

• Minimum = 1 per week/10 days• How to do daily posts:

– Link to other posts/articles– Pre-post items– Create a group blog

• Blog promotion– Social media reciprocity– Repurposing content– Blog directories

Business Blog – Success Story

Business Blog – Success Story

Facebook: Because warm calls are easier than cold calls

Building your profile

• More personal than LinkedIn.• BUT, use the “coffee room chatter” test.

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Profile – Personal v. Professional

Your privacy is your responsibility

Your privacy is your responsibility

Twitter: The 24/7/365 Cocktail Party

What’s your brand?◦@DowntownWoman v. @DianeDanielson

Icon: ◦avatar, logo or you?◦Be consistent (even across platforms)

Short, memorable, easy to spell.

Your @name & icon

• Insights from experts and colleagues• News updates (industry/biz/trends)• Competition• Conferences• Colleagues• Clients• Brands

Start reading

• Who to follow?– @breakingnews, @cnn– Industry leaders– http://mrtweet.net/ – http://whofollowswhom.com/– Who your friends follow– Keyword searches

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Start following:

Search.twitter.com = new google

• 140 characters• RT• @• DM• #• #follow friday (or #FF)

Twitter basics

• Have a strategy.• Be positive, informative, funny or insightful.• Be a Renaissance tweeter.

3 rules for giving good tweet

• What to post - 30/30/30/10 rule:o 30% self promotiono 30% promoting otherso 30% your personality/interactingo 10% just for fun

• How to post regularlyo Link your blogo Most blogs have Tweet this buttonso Connect to other social networks

How to be a Renaissance tweeter

Time Management• Create a schedule• Sampling of Twitter Tools:

owww.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords

owww.twitterfeed.com links your blog to TwitteroFacebook Twitter app links to Facebook

Cell phone

Clicks & Mix Networking

• Click on line.• Mix and mingle in person.

Thank you!

Diane K. DanielsonFounder, Downtown Women’s Club

Twitter: @DowntownWoman

VP of Business Development

Email: diane@convengine.com