Social Media Jam SessionMaking Social Media Simple

Randa ZalmaneMarketing Director, Sr. Account Supervisor

NCUL Annual Meeting| June 8, 2012

Social Media – The Revolution

Source: www.socialnomics.net

HOW DO YOU EAT AN ELEPHANT?

Agenda

• Social Media Benefits• Social Media Readiness• Overcoming Common Objections• Planning with Purpose• Content Development • Promoting Engagement• Questions and Answers

Social Media Benefits

• Amplify brand • Cultivate and strengthen relationships• Expand and build circles of influence• Grow competitive edge• Achieve growth goals

Social Media Readiness

• Tolerance for risk• Familiarity with social media• Exchange in public dialogue• Identify biggest obstacles• Adaptability• Enthusiasm • Response to diversity

Overcoming Objections

• ROI unknown• Target audience doesn’t use it• Negatively impact brand• Time / resource consuming• Overwhelming platforms• Users have too much control• Don’t have a good plan

Planning with Purpose – Project Brief

• Project description• Target audience• Marketing objectives • Communication

objectives • Prioritized message

points • Special / creative

considerations

• Recommended social media platforms

• Mandatories• Promotion• Timeline • Format• Budget• Evaluation and

measurement

Content Development

• Shared responsibility – Editorial calendar– Content library

• Develop a content strategy– Assess current content– Find new, relevant content– Add video and photos– Connect to appropriate apps– Decide who has what responsibilities– Have a plan for dealing with negative posts

Promoting Engagement

• Ask questions• Cite startling statistics• Ask for opinions, reviews• Post photos and video

and tag people• Encourage product /

service suggestions• Ask for relevant stories,

photos• Give compliments

• Respond to every comment*

• Give shout-outs to others• Engage on other pages,

get ideas• Case studies, testimonials

THANK YOU!

Randa Zalman | RedstoneeMarketing Director, Senior Account Supervisor

P: 402-392-4852E: rzalman@redstoneweb.com

www.redstoneweb.comFacebook: www.facebook.com/redstoneadvertising

LinkedIn: randazalman@gmail.comTwitter: @randazalmanBlog: randazalman.com