Post on 11-Dec-2015
Social Media is fun . . .
We’ll show you how!
Terri FlaggSocial Media Director, United States Power Squadronsuspowersquadrons@gmail.com
Roy H. Park Masters FellowUNC School of Journalism and Mass Communicationtflagg@email.unc.edu
757-621-9922terriflagg.com
DonDon’’t Be Intimidated!t Be Intimidated!
If you can do this . . .If you can do this . . .
Or this . . .Or this . . .
or especially this . . .or especially this . . .
Then you can do this!Then you can do this!
USPS Goals
•increase membership
•increase sales
•increase visibility and name recognition
Why Social Media
The unfortunate reality:The unfortunate reality:
Unprecedented Reach
•80% of American adults use the internet
•Facebook 5 million users
•YouTube 2 Billion users a DAY - 70% of which are American
•Twitter: 180 million users, 600 million searches a day
Social Media is Cheap
•i.e. $920 for a tiny ad in a regional magazine
•Social Media pages are free and easy to set up and maintain
But effective•78% of users trust peer
recommendations on social media sites
•Only 14% trust advertisements
•90% of non-profits are employing a social media strategy
•Lupus Foundation of America’s Facebook page resulted in 584% increase in membership and 790% increase in online donations in SIX MONTHS
How it works
•Content attracts
•People search
•Networks expand
•Drives to website
Make it Happen
•designate an administrator
•create new accounts at homepages of social media sites
•fill in the blanks: logo/pics, description, link to home page, tags
www.facebook.comwww.facebook.com
Keep your flies in the water!Keep your flies in the water!
Keeping it Happening
•content, content, content
•news, internal and just plain news
•resources, links!
•What we know!!!
The Fab FourThe Fab Four
The Fab FourThe Fab Four
•More personal, casual
•About people
•Photos and Video
•Follow people to build a following
•Teasers with links to drive to website
•Retweet and reference
•Geared towards businesses
•More professional
•Finding expertise, groups, Answers
Videos
ConversationConversation
Lose controlLose control
Join donJoin don’’t competet compete
Keep Websites Up to Date!
Don’t Quit!
Xtras
•Flickr
•Links on emails and traditional marketing materials, website
•Think mobile
QR Codes
•Will appear on all new publications
•Can be used to link to courses, seminars, flyers, site
•http://qrcode.kaywa.com
Restart computerRestart computer
GoogleGoogle
Talk to Talk to othersothers
Go to bed angry Go to bed angry
Ask me!
Terri FlaggSocial Media Director, United States Power Squadronsuspowersquadrons@gmail.com
Roy H. Park Masters FellowUNC School of Journalism and Mass Communicationtflagg@email.unc.edu
757-621-9922terriflagg.com
Resources•Levinson and Gibson, Guerilla Social
Media Marketing, 2010
•Brogan, Social Media 101, 2010
•Madia, The Social Media Survival Guide for Nonprofits and Charitable Organizations, 2011
•socialmediatoday.com
•hildygottlieb.com
Addendum• I am available to any squadron or district that
wants help setting up their own pages
• I am also available for ½ hour segments at Jacksonville Annual Meeting
• Sign up at: http://www.usps.org/national/membership/Social_Networking_Seminars_2012_Annual_Meeting.html