Social media intro

Post on 19-May-2015

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Transcript of Social media intro

Tell em what you’re gonna tell em.

Tell em

Then...

Wednesday, February 13, 13

SOCIAL MEDIAan introduction

EIS 2350

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HOW WE GOT HERE:

Sharing: We are interested in one another’s thoughts

and actions

Communication: We desire to be in contact with our friends

and loved ones regardless of time and space.

Information: We want to know what is going on around

us, and be informed.

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WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA?

Community - we love to connect and feel like we belong

Transparency - we get to see the “true” individual. you can’t fake authenticity.

Engagement - Social Media is a conversation. We are drawn to Connect and Share. We desire others opinions.

Borderless - You can now interact with contacts globally as opposed to those in your immediate area.

Creative - It’s a “Petri Dish” of Innovation

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WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA?

Significance - creates passion (if you’re a significant brand online you can invigorate your brand followers)

Passion - creates Attention (if you’re passionate in your online voice you can generate additional followers and attention)

Attention - leads to Action (once you’ve got them in, you can lead them to action)

Action - leads to monetization ($$)

Back to Branding a Little...

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HOW WE GOT HERE:

CONNECTION

&

RELATIONSHIPS

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HOW DO WE DO IT?

Take the Passion of your BRAND

Develop a PLAN

Determine the TOOLS you will use

Understand when you need HELP!

Learn where your fan base is LOCATED (what social networks are they using)

Set GOALS and determine how to MEASURE for them.

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THE TOOLS...

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HOW WE COMMUNICATE

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IT’S GROWING

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IT’S ABOUT PEOPLE

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CONNECTING WITH PEOPLE

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... AND BRANDS

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GAINING ATTENTION TO

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AND ENGAGEMENT...

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WHERE & HOWAll this says little about HOW we consume the information

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MORE AND MORE MOBILE

Wednesday, February 13, 13

MORE AND MORE MOBILE

Wednesday, February 13, 13

MORE AND MORE MOBILE

Wednesday, February 13, 13

MORE AND MORE MOBILE

Wednesday, February 13, 13

MORE AND MORE MOBILE

Wednesday, February 13, 13

....

Wednesday, February 13, 13