social media

a wise investment

Why should I?· Business reasons· Engagement ladder· Talk vs. Listen

· Who’s on Social Media?

The big 3· Linkedin· Twitter· Facebook

Content

why should I?

Cost of entry is minimal (not free)· Money vs. Time

Drives traffic to their home baseMonitorBest practicesLead generationThought leadershipCustomer service

Why do businesses use social media?

Socionomics

It’s not whether we do social media that matters; it’s HOW?

Eric Qualman, Author (Socionomics)

Socionomics 2011

2023-04-10proprietary & confidential – Maritz Canada Inc.

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http://www.youtube.comwatchv=3SuNx0UrnEo&feature=related

ENGAGEMENT LADDER

Creators24%

Conversationalists33%

Critics37%

Collectors20%

Joiners59%

Spectators70%

Inactives17%

Talk

Listen

Listen· Get to know the people,

and know what they’re talking about

· Learn best practices· Be “in the know” and get

to know the trends

Talk· Share insight, knowledge

– thought leadership· Introduce yourself – show

some personality· Build trust

Listen vs. Talk

Seek first to understand, then to be understood…Stephen Covey, Author (The 7 Habits of Highly Effective People)

Creators24%

Conversationalists33%

Critics37%

Collectors20%

Joiners59%

Spectators70%

Inactives17%

If they talk…

…you listen

If they listen… they are looking for info

…you provide relevant, timely information

YOU

YOU

R A

UD

IEN

CE

CAUTION

PERSO

NAL

PRO

FESSION

A

L

What not to do...

OK, GOT IT. BUT WHO’S ON SOCIAL MEDIA?

the big 3

big 3

Facebook

• 400M+ profiles

• 35M status updates

• avg user = 130 friends

• 55min usage a day

• move to mobile: 100M

mobile users

Twitter

• 75M+ profiles

• 50M tweets

• mobile growth = 347% year over year

• 55% women

• 45% men

LinkedIn

• 101M worldwide

• 16% hightech

• 13% finance

thank youJudi Samuels

questions?

2023-04-10proprietary & confidential – Maritz Canada Inc.

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