Post on 02-Jul-2015
description
International Staff Week 2013
Fernando LeandroComunicación Digital CEU
Fernando LeandroComunicación Digital CEU
Social Media in
Universities(Made in Spain)
International Staff Week 2013
Linked-in: http://www.linkedin.com/in/fernandoleandro
Facebook: http://es-la.facebook.com/fernandole
Twitter: @fernandolean
Flickr: http://www.flickr.com/documentalistadigital
Youtube: http://www.youtube.com/documntalistadigital
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Google+: https://plus.google.com/115448887827125494139
So, who are you…?
International Staff Week 2013
Fernando LeandroFernando LeandroComunicación Digital CEU
Social media is
dangerous.
Social media
is a good tool.
International Staff Week 2013
Fernando LeandroFernando LeandroComunicación Digital CEU
10 tipsFor managing
Social Media
International Staff Week 2013
Are you
ready…?
International Staff Week 2013
Be a leader:Nurture your strategy1
International Staff Week 2013
What
image do
you want
to sell?
International Staff Week 2013
“if you always do the same, don’t expect
different results”.Einstein
International Staff Week 2013
Alice asks the cat:
Which way?
Would you tell me, please, which way I ought
to go from here? Alice speaks to Cheshire
Cat
-That depends a good deal on where you
want to get to,' said the Cat.
-I don't much care where--' said Alice.
-Then it doesn't matter which way you go,'
said the Cat.
Please define
your goals!!!!
International Staff Week 2013
Come on …Social
Media Strategy!"There is only one thing in life
worse than being talked about,
and that is not being talked
about.“ Oscar Wilde
Let’s start!
International Staff Week 2013
Listen to, look for, andUse good sources! Be inspired!2
International Staff Week 2013
http://www.twitter.comHave a look at
what is
happening
now...
This is the
most shared
picture on
International Staff Week 2013
Content is king:Tell stories, Be creative!3
International Staff Week 2013
People talk about YOU in Google
International Staff Week 2013
“Being a person
is having a story
to tell”. – Isak
Dinesen
International Staff Week 2013
#Video of a student explaining
her experience on Youtube
International Staff Week 2013
#Students singing on Youtube
International Staff Week 2013
#Students Lipsyncing on Yotube
International Staff Week 2013
#Teacher discussing a subject
Youtube
International Staff Week 2013
#Teachers doing interesting
team projects on Youtube
International Staff Week 2013
#We love video in “first person /face
to face” telling things only to YOU
Youtube
International Staff Week 2013
#Successful cases on Youtube
Short
videos, Tutorials,
2 minutes
International Staff Week 2013
Manager of the Olympia Hotel in Valencia
http://www.youtube.com/watch?v=cbeOm9yZBg8
How to Review a Room, by Carlos San Juan!
International Staff Week 2013
High School Computer Teacher
How to do your hair like Lady Gaga?
http://www.youtube.com/watch?v=t6scndQY7YU
International Staff Week 20139
BLOGS are one
of the BEST tools
for creating
content.
International Staff Week 20139
International Staff Week 2013
#Academic content in blogs
International Staff Week 2013
Come closer!
Pictures make an
impact!
#Blogs about Activities
International Staff Week 2013
Experience
is the BEST
way to
connect.
International Staff Week 2013Share
moments, saying
goodbye to our
stundents
International Staff Week 2013
I explain why I chose
CEU.
International Staff Week 2013
Funny content.
International Staff Week 2013
Be Google´s friend:Search with it! 4
International Staff Week 2013
International Staff Week 20139
It’s important to
define relevant
keywords.
Used in:
Title, Description
, Tags, Links, Bol
d Style.
International Staff Week 2013
"El cambio es incesante e implacable; por tanto, la mejor
estrategia es aceptarlo y evolucionar".
International Staff Week 2013
Do you know your channels?Tuning, Cultivating your message. Take aim and fire! 5
International Staff Week 2013
You are a “Personal Brand”
International Staff Week 2013
http://www.youtube.com/watch?v=7YCkRIiB7uk
International Staff Week 20139
Information is Power…
When you share it!
International Staff Week 2013
Tuning your
profiles
There’s no
SECOND
chance for a
FIRST
impression
¡Complete, pl
ease!
International Staff Week 2013
Add pictures
International Staff Week 2013
International Staff Week 2013
Don’t be
boring
International Staff Week 2013
Use the header to
promote special events.
International Staff Week 2013
Use the header to
promote special events.
International Staff Week 2013
Use the header to
promote special events.
International Staff Week 2013
Use the header to
promote special events.
International Staff Week 20139
How Brands promote them?Use humor to
help a brand
reach its target.
International Staff Week 2013
Group of teachers
wishing everyone a
happy summer.
International Staff Week 2013
Group of teachers
wishing everyone a
good summer.
International Staff Week 2013
A group of teachers.
International Staff Week 2013
Teachers playing
football.
International Staff Week 2013
Students are the
main characters.
International Staff Week 2013
“Wild spirit”
Students are our
main characters.
International Staff Week 2013
WELCOME DAYS
Students are the stars.
International Staff Week 2013
Welcome to the
library!
International Staff Week 2013
Use inspirational
quotes.
International Staff Week 2013
Trip to the Albufera:
extracurricular life
International Staff Week 2013
Students tag
pictures, share, comm
ent, etc.
International Staff Week 2013
Students showing their
chair design projects.
International Staff Week 2013
Alumni Celebration:
Returning to the
university.
International Staff Week 2013Students next to the
Rector in a
relaxed shot.
Our Rector
has a
profile too.
International Staff Week 2013
Saying thank you
to our Fans.
International Staff Week 2013
International
students
International Staff Week 2013
Graduation
International Staff Week 2013
Album photos
from Graduation.
International Staff Week 2013
Graduation speech by
the class spokesperson.
International Staff Week 2013
Graduation
pictures!
International Staff Week 2013
Graduation
moments
International Staff Week 2013
Events on
International Staff Week 2013
Events on
International Staff Week 2013
Competition
winners
International Staff Week 2013
Emotional
pictures
“Pedrito” was
born!!!!
International Staff Week 2013
Creative pictures
International Staff Week 2013
¿Are the students our main
characters?
International Staff Week 2013
Creative pictures
are the KEY
International Staff Week 2013
Volunteering, sports, extralife
are good areas…
Make visual
content.
International Staff Week 2013
#Analyse your traffic,
How many visits do you have?
International Staff Week 2013
User
posters, pamphlet
s
#and, of course,
use traditional methods.
International Staff Week 2013
Networking:Making contacts with other people6
International Staff Week 2013
Be Social:Be Interactive, participate, comment! 7
International Staff Week 2013
We listen to
our students.
We answer
questions.
International Staff Week 2013
After the conference…
Invite interaction!
Obtain feedback
from students.
International Staff Week 2013
International Staff Week 2013
ALWAYS ON:Life moments hunter! 8
International Staff Week 2013
Successful Case
International Staff Week 2013
Studies: AttendingCourses and Events! 9
International Staff Week 2013
And finally PASSION!10
International Staff Week 2013
Gospel of St.John
International Staff Week 2013Hee-hee! See you in the University’s
Social Media channels
@uchceu and facebook.com/uchceu
International Staff Week 2013
#Follow us
International Staff Week 2013
#Nos vemos en las Redes
International Staff Week 2013
International Staff Week 2013
Fernando LeandroComunicación Digital CEU