Résultats étude sur l’usage des réseaux sociaux en Grande Bretagne

Social Media

Some figures

Generation Y only?

Impact

Use

Return On Investment

Return On Engagement?Link =>http://fr.slideshare.net/Debask/wheres-the-return-on-engagement-measuring-social-media-roe

The70-20-10 social media formula

70% of the time - Share helpful information (more often from others) to help your community tackle and conquer their most critical issues. 20% of the time - Engage in conversations with your community. Ask questions, seek guidance, reply to tweets, comment on posts from others. 10% of the time - Promote something you're doing. If you've been a good social media citizen on the first 90%, your community will be more receptive to these types of messages.PS: Don't just tell me to "Like" you - earn that "Like" with good content.Source: http://blog.cvent.com/blog/meeting-planning-innovation/event-social-

media-strategy-the-70-20-10-formula