Post on 23-Dec-2015
General TopicsWhat is Social Media (working definition for the beginners)
Social Media’s Reach
Main Platforms
What’s The Optimum One For You
Best Way to Implement the Chosen One
Branding: District/Club vs. Personal (DG/Club Officer)
Theory vs. Reality
Summary (got to have one of those – but it is short)
What Is Social Media?Use of web-based technologies allowing the creation and exchange of user-generated content. Blending of technology and social.
Social Networking, Microblogging, and Blogging Sites
Social Media Impact Linked In: 100m+ users worldwide
Facebook: 800m+ users worldwide
Twitter: 200m+ users worldwide
Social Media can quickly and positively or adversely affect District/Club reputation
Why Social NetworkingFellowship
• Keeping in touch with Club/District members
• Developing new relationships
Sharing
• Photos• Links• Interests• Events –
past, present and future
Community
• Service projects
• Fundraisers • New
member attraction
So What Really Works Best? We recommend Facebook for Clubs and Districts
Why?
Already in wide use
Good chance your members already have an account
Interfaces well with other media platforms
Easy to use (post), even for the neophytes (KISS)
More versatile for general users
Getting Started / Implementation
A new (successful) Facebook page is like a new puppy What? Choose your lead setup person (Com Officer) and
minimum of three administrators Make it a “Fan” page as opposed to a “Group” page Use Club BoD/District AGs to help to the word out Import contacts from Outlook, AIM buddy list and/or
Windows Live contacts among others
Easy Best Practices Official Postings – absolute minimum once a week/max
twice a day (exceptions of course) Rotary related graphic for the page “icon picture” Photos, photos, and more photos Preferably photos of members in action If possible, scale photos to 200 x 283 pixels Encourage committee/event chairs to make relative posts Link to Club/District videos on YouTube No benefit to getting stale fish to market on time
Branding (Your Page’s Image) What do you want to convey? President’s/Governor’s page? Club/District page? Professional organization? Fun group? Service oriented? Networking opportunities? Community minded?
Theory vs. Reality Theory: We are going to have a Facebook page, all is well Reality: Need someone to spearhead it, not always easy Theory: We will put up new stuff every day Reality: Sometimes you will hit a wall, but that is okay Theory: The whole world will read our page Reality: Perhaps in time, it takes perseverance to built it Theory: You will enjoy the experience and your
Club/District will benefit Reality: Very, very true if you work at it
Social networking truly is the new way of the world. With print on the decline and the number of bookmarking,
sharing and social sites increasing every day, this is one medium that is demanding attention – and it’s
either get in or be left in the dust.
When used correctly and effectively, media sites have the power to deliver news to more Rotarians and
potential Rotarians than you ever dreamed possible. However, it is quality over quantity, so do not settle
for anything less.
Summary