POTENTIAL OF SOCIAL MEDIA IN INDIA

PANKAJ MUTHE

ABOUT INDIA

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ABOUT INDIA

• Fourth largest economy in terms of PPP and 12th in terms of GDP

• Top emerging economy (*BRIC countries)

• 2nd largest population • 300 million working population• 45% population in urban areas• Young country ( 70% under 35 years)• Last quarter economic growth • Last quarter economic growth

around 6% and forecast of 7-8% for the next decade.

• Second largest English speakers after USA; language of business

• Cultural affinity with UK-Three Cs-Commonwealth, Cricket and Curry

PANKAJ MUTHE*According to AT Kearney report

KEY FACTS

More than 100 cos have a market cap of $1 b or more

Biggest two wheeler market

Largest film industry in the world

Most preferred outsourcing hub

Second largest mobile user base

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Fifth largest retail destination

Third largest steel manufacturer

Largest middle class

Third largest economy by 2030

Economic superpower by 2050

INTERNET IN INDIA

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GROWTH OF INTERNET IN INDIA

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Source :Internet usage world stats

INTERNET USERS- A COMPARISONCOUNTRY POPULATION INTERNET

USERSPENETRATION

RANK ( IN TERMS OF USERS)

China 1.33 billion 338 m 25.3% 1

USA 304 million 227 m 74% 2

India 1.15 billion 81 m 7% 4

UK 61 million 48.75 m 79.8% 6

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Source: www.internetworldstats.com

TOP WEBSITES IN INDIA

Websites % of users from India

Rank in India World rank

Google.co.in 97.1% 1 12

Google.com 9.3% 2 1

Yahoo.com 8.7% 3 3

Facebook 3.8% 4 2Facebook 3.8% 4 2

orkut.co.in 98.7% 5 62

Blogger 9.8% 6 7

Youtube 4.1% 7 4

rediff 87.1% 8 91

wikipedia 5.8% 9 6

Twitter 7.9% 10 13

PANKAJ MUTHESource: alexa.com

INTERNET IN INDIA

USER PROFILE• Age : 15-40 years• Heavy users : 15-24 years • New user category : 12-15

years• Frequency of visit : 25 days a

monthmonth• Average time spent : 28

minutes per visit• Top Indian sites : Rediff, Times,

Naukri, Bharatmatrimony, Indian railways, Bharatstudent

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INTERNET USAGE

• Key usage : Email, chatting, entertainment, job search, matrimonials, ticket bookings

• Online purchase categories : travel, electronics, books

• New growth areas :maps, entertainment, sports, news, finance

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INTERNET IN INDIA

ADVANTAGES• Internet users/ usage

increasing• Increase in broadband

connections• Increase in online

transactionstransactions• Increase in PC penetration• Growing mobile

penetration• 3G to start by 2010

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INTERNET IN INDIA

LIMITATIONS• Perceived not so seriously

compared to the West• Active users are less• Transactions are limited to

few categoriesfew categories

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SOCIAL MEDIA IN INDIA

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SOCIAL MEDIA IN INDIA

OVERVIEW• Age : 21- 40 years• Work status : Private sector and well

paid• Top sites : Orkut, Facebook, Twitter,

Blogger ,Youtube, Wikipedia• 6 out of top 10 websites are SM • Number of unique visitors (

December 08): 19 million which was December 08): 19 million which was 60% of total internet traffic

• Purpose of use : making friends, networking, entertainment, jobs, news, seek answers

• Frequency of visit : At least once a day

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SNS UNIQUE VISITORS

• 13 million and growth rate of 81%ORKUT

• 4 million and growth rate of 150%FACEBOOK

• 3.2 millionBHARATSTUDENTBHARATSTUDENT

• 2 millionHI5

• 0.9 millionIBIBO

• 0.7 millionMYSPACE

• 0.5 millionLINKEDINPANKAJ MUTHE

Twitter comparison

Country July ‘09 (%) July Rank September ‘09 ( %)

Sept. Rank

USA 62.14 1 42 1

UK 7.87 2 5 4

Canada 5.69 3

Australia 2.80 4Australia 2.80 4

Brazil 2.00 5

Germany 1.51 6 8 2

Netherlands

1.28 7

France 0.90 8

India 0.87 9 7 3

South Africa

0.85 10

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TOP SECTORS USING SOCIAL MEDIA

BOLLYWOODJOBPORTALS

IT

TELECOM

AIRLINES

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JOB INDUSTRY IN INDIA

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OVERVIEW OF JOB INDUSTRY

• Online recruitment industry : Around £ 40 million

• Growth sectors: Infrastructure, Manufacturing, Telecom, Financial services, Design, IT, Retail, Hospitality.

• Professions in demand : Engineers, MBAs, IT professionals, Designers.

• Sources of recruitment : • Sources of recruitment : Consultants, Online sites, Referrals

• Additional services offered : resume writing, online chat, job messenger, integration with newspapers, mobile alerts

• Key player like naukri.com has offline offices

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ONLINE JOB SITES

• Top portals : Naukri, Timesjobs, Jobsahead, Monster, Clickjobs

• Naukri commands 61% traffic, Monster 27% and Timesjobs 8%

• Posting resume’ online is a common practise

• Recruitment agencies and job seekers active in this space

PANKAJ MUTHESource: www.comscore.com

naukri.com A SNAPSHOT

• Started in 1997• No.1 job portal in India• ‘08-’09 T.O £ 25 million• Last 5 years average growth-71%• 17 million registered users• 34,000 corporate clients• 45 offices in India• 14,000 resumes added everyday• 14,000 resumes added everyday• 70,000 live job listings• *Ranked no.21 amongst all websites• Diversified into other portals like

matrimonials, real estate, education

PANKAJ MUTHESource: alexa.comAll are 2009 figs.

WAY FORWARD

• Establish presence in a metro/Mumbai

• Target a key growth area• Aggressive sales efforts• Build database/ brand• Invest in education• Invest in education• Sponsor seminars, events• Get the first mover

advantage and encash it

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THANK YOU

• Visit us on :www.siddhimanagement.compankajmuthe.blogspot.com

Mail:• muthep@gmail.com