Post on 15-Jan-2015
description
Social media inleisure and fitness
Katie Start, Promote PR
Immediate Future online survey (Aug 2010)
#1 77% of UK households now have internet access
#2 60% of UK adults access the internet every day
#3 On average, a user spends 50 hours a month online at home
#4 60% of internet users post messages on social media sites
Source: Ofcom Communications Market Report
Social media – reminder
Selectives
Mavens
ButterfliesWallflowers
Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter
Engagement correlates with performance
Last year, 31 million people purchased online
73% of internet users buy products online
o Fastest ever growing online viral video campaign
o 6.7 million views after 24 hourso 23 million views after 36 hourso Last week – 35 million views
Sales increased by 107%
The social sharing site
#1 750 million active users#2 Average user has 130 friends#3 2.5 million businesses have integrated#4 38 is the average age of a user#5 30 billion pieces of content shared per month
Source: #1-#5 Facebook press room
8,000+ Likes
Events
WallInfo
Photos
ShopNews
Reviews
Polls
Source: Linked In Press Center
The digital resume & corporate profile site
#1 115 million members#2 A new member joins every second#3 The world’s largest professional network
The real time information site
#1 1 billion tweets send every week#2 460,000 new users sign up every day#3 200 million Tweets are sent every day#4 75% of traffic comes from third party apps
Source: Twitter, June 2010
Simples
#1 Set Objectives
#2 Listen
#2 Listen
#3 Relinquish control
#4 engage
#5 measure
#5 measure
The Rules
Share stuff
Be transparent
Monitor
React
Reading listCrowdsourcingJeff Howe
EmpoweredJosh Bernoff & Ted Schadler
GroundswellJosh Bernoff & Charlene Li
SociolnomicsErik Qualman
The LongtailChris Anderson
What would Google do?Jeff Jarvis
Katie Start01628 507 666katie@promotepr.com@katiestart http://uk.linkedin.com/in/katiestartpromotepr.com